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Business Consultancy Project
5,000 words
Business Consultancy Project – Summative Coursework
This assessment requires students to complete a 5,000-word Business Consultancy Project designed to replicate the work of a professional consultant. The project accounts for 100% of the module assessment and requires students to investigate a clearly defined business issue, challenge or problem identified in the earlier Consultancy Project Proposal. Students must use the same client, topic and issue proposed in the previous submission unless a change has been strongly recommended through feedback or endorsed by the supervisor or tutor. The consultancy project requires deep and independent research using credible secondary sources, including recent peer-reviewed academic journals, industry reports and reputable business publications. The analysis should translate evidence into meaningful insights and actionable recommendations that create strategic value for the client organisation. The report must critically analyse the selected business problem rather than simply describe the organisation or relevant theories. The report should contain an Executive Summary, Introduction, Company/Client Overview, Problem Definition and Consultancy Focus, Stakeholder Analysis, Data Analysis and Framework Application, Recommendations and Conclusion, and a 500-word Employability Reflection. The Data Analysis and Framework Application section carries the largest indicative allocation at approximately 1,800 words and requires students to apply two or three relevant models or frameworks. Examples provided in the brief include SWOT, PESTLE, Porter’s Five Forces and the Balanced Scorecard. Students are also expected to present and interpret secondary data using appropriate tables, charts, Excel outputs or pivot tables. The Recommendations and Conclusion section should provide three actionable and prioritised recommendations supported by evidence, while considering implementation risks, barriers and anticipated benefits. The Employability Reflection should consider research, analytical, problem-solving, project management and communication skills, together with teamwork, leadership, ethical awareness, sustainability, personal development, career relevance and future professional growth. The assessment requires Harvard referencing throughout. The report should use professional formatting, third-person academic writing, numbered pages, correctly labelled tables and figures, and accurate in-text citations and references. The brief emphasises the use of recent and credible sources, with the majority of references expected to come from publications within the previous 6–12 months.
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Leading Through Digital Change
1,000 words
Leading Through Digital Change – Digital Transformation Report
This formative assessment for the Leading Through Digital Change module requires students to act as a Digital Transformation Specialist and prepare a Digital Transformation Report for a selected retail organisation. The assessment focuses on how traditional brick-and-mortar retailers can respond to the rapid growth of e-commerce and changing customer expectations. Students are required to evaluate the digital changes affecting their selected organisation and propose appropriate strategic changes that can help maintain competitiveness and create business value. The assessment is aligned with Learning Outcome 1, which focuses on applying knowledge and understanding of management and leadership strategies in organisations experiencing digital change. Students must select one organisation from the options provided in the assessment brief. The available organisations are River Island, Khaadi, Shoprite Holdings Ltd, Reliance Retail and Carphone Warehouse. Each organisation operates within the retail sector but has different markets, products and business contexts, allowing students to investigate digital transformation from an organisational perspective. The main task requires students to critically review and propose an appropriate digital transformation strategic framework that the selected organisation should employ in response to current digital change. Students must use one digital transformation framework from the specified choices: McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The chosen framework should be applied to the organisation rather than simply described. The report should also establish digital transformation objectives that support important organisational departments, particularly operations, ICT and marketing. Examples may be used to strengthen the discussion, while higher-level work should demonstrate extensive personal research and critical evaluation. The report should demonstrate an understanding of the organisation's technological challenges, factors driving digital transformation, internal and external threats, opportunities and emerging digital practices. Stronger submissions are expected to provide clear justification for the selected transformation framework and explain how proposed objectives connect with the factors driving the organisation's digital transformation. The marking criteria place importance on knowledge, analysis, justification, evidence-based discussion and the use of relevant and recent research. The submission has a maximum main-body word count of 1,000 words. The cover page, table of contents, list of abbreviations, references and appendices are excluded from the word count. The required structure includes the BPP cover sheet, table of contents, list of abbreviations where appropriate, introduction, Task 1, conclusion, references and appendix if required. The report must be written in the third person, use professional academic formatting, include correctly labelled tables and figures where applicable, and use Harvard referencing and in-text citations. Overall, the assessment develops students' ability to analyse digital transformation challenges in retail organisations and apply management and leadership concepts to develop a strategically justified response to digital change. It combines organisational analysis, digital transformation frameworks, strategic objectives, academic research and professional business-report writing.
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information Governance and Cyber Security
2,500 words
Information Governance Policy for Healthcare Assistant (HCA)
This assessment is the group component of the Information Governance and Cyber Security module and requires a 2,500-word report for the fictional Healthcare Assistant (HCA) organisation. HCA is presented as a large private hospital group operating across the UK, with specialist healthcare services, intensive care facilities and a wide network of GPs, departments, partner hospitals, medical centres and third parties. The organisation processes highly sensitive information including patient personal information, admission details, health records, staff information and other organisational data. These data are shared across different sites and partners and are also used for analytical purposes, treatment planning and marketing activities. The assessment requires students to develop an Information Governance Policy for HCA and provide an accompanying report that justifies the policy contents, selected framework, risk assessment methodology and implementation strategy. The objective is to establish a robust information governance structure capable of protecting HCA's information assets while supporting legal, regulatory and contractual compliance. The first component of the report focuses on the introduction, purpose and scope of the Information Security Policy. Students should establish the organisational context, explain why information governance is important to HCA and define the people, processes, technologies and information assets covered by the policy. Particular attention should be given to the confidentiality, integrity and availability of sensitive healthcare and organisational information. The second component focuses on the identification and allocation of roles and responsibilities. The report should establish appropriate accountability for information governance and information security and consider responsibilities relating to legal, regulatory and contractual obligations. Relevant roles may include senior management, information security leadership, data protection personnel, information asset owners, information asset administrators, employees, contractors and third parties. The third component requires the development of an Information Governance Policy Framework and recommendations for a minimum of eight controls to establish an effective Information Security Management System. The assessment brief identifies ISO/IEC 27001:2022 as an appropriate framework within the developed policy and requires the framework and controls to be justified in relation to HCA's organisational context and security requirements. The fourth component focuses on implementation and monitoring. Students should develop an implementation plan explaining how the information governance policy and security controls can be introduced and maintained. Appropriate monitoring mechanisms should be considered to identify security threats, mitigate vulnerabilities, maintain accountability and support continuous improvement. Overall, the assessment requires a practical and critically justified approach to information governance within a healthcare environment. The report should demonstrate how an effective information governance policy can protect sensitive patient information, support regulatory compliance, establish accountability and strengthen HCA's ability to manage evolving cyber security threats.
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Leadership in a Digital Age
5,000 words
Advanced Practice Research Project – Reflective Individual Report and Poster Presentation
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Global Business Strategy
2,500 words
Global Business Strategy: Strategic Analysis and Growth of a Global Company
This Global Business Strategy assessment is an individual e-portfolio that requires students to conduct a comprehensive strategic analysis of a selected global company facing a significant business challenge. The assessment focuses on the identification and analysis of a real organisational problem, evaluation of the global business environment, development of sustainable strategic options, the role of strategic leadership, and recommendations for future growth and competitiveness. Students are required to select a global company from any industry and investigate challenges such as loss of market position, difficulties in gaining or regaining market share, operational challenges, or declining revenues and profits. Relevant strategic theories, models and academic evidence should be used throughout the analysis. The first stage focuses on selecting the organisation, identifying its strategic purpose, vision, mission and objectives, and analysing the significant problem affecting the company. Students are expected to investigate both internal and external aspects of the global business environment and identify factors that may have contributed to the organisation's challenges. Appropriate theories and strategic models should be applied to provide a critical analysis of the business context. The second stage examines sustainable business strategies, diversification and competitive advantage. Students are required to conduct a resource audit and use an appropriate strategic model to assess how the organisation can sustain competitive advantage. The assessment also requires students to propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate, supported by relevant theories and models. The third stage addresses strategic change, leadership and governance. Students must demonstrate an understanding of effective leadership styles and their relevance to strategic change, good governance and ethical business practices. The role of ethics in international business should be examined using relevant practical examples and evidence. The fourth stage focuses on good strategy execution, evaluation, recommendations and conclusion. Students are expected to justify how the selected organisation can execute strategy effectively using available resources and process management tools that support continuous improvement. At least two strategic options should be considered, with attention given to their feasibility, potential impact, alignment with organisational goals and available resources, as well as the role of leadership and leadership styles. The assessment concludes with a summary report of approximately 1,000–1,500 words, synthesising the key learning and insights gained from the individual tasks. The overall report should be approximately 2,500 words, excluding references and appendices, and should follow the ULBS Harvard referencing style. Evidence and artefacts may include business-journal articles, professional or government reports, relevant videos, analytical tables, competitive-position graphs and financial or balanced-scorecard information. The completed e-portfolio is compiled in PebblePad and submitted as a PDF through Turnitin.
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Leadership in a Digital Age
4,000 words
Leadership in a Digital Age: Leadership Strengths and Development Needs
This individual assessment for the Leadership in a Digital Age module requires students to produce a 4,000-word report that critically analyses their leadership strengths and development needs within the context of the digital age. The assessment places particular emphasis on critical reflection, self-awareness, contemporary leadership theory and continuous professional development. Students are expected to apply relevant leadership models and frameworks, use evidence from diagnostic assessments and connect their personal development to the skills and behaviours required of effective digital leaders. The report is structured into five main sections. The first section critically reviews contemporary leadership models and theories in relation to digital leadership. Students are expected to select two or three relevant leadership theories, explain their key principles and critically evaluate their relevance to digital leadership traits and characteristics. The assessment encourages the selection of contemporary approaches rather than outdated leadership theories and requires students to demonstrate clear links between theory and the demands of leading in digitally changing environments. The second section focuses on self-analysis. Students identify relevant digital leadership traits and conduct a thorough evaluation of their own leadership characteristics using a range of diagnostic tools. The assessment identifies tools covering temperament, workplace culture, motivation at work, emotional control and management skills, together with other available university diagnostic assessments. Students should report and interpret their results and use the findings to develop a personal SWOT analysis focused specifically on digital leadership strengths and areas requiring development. The third section examines leadership capabilities and behaviours when leading a hybrid, multi-generation team. Students should consider themselves working as a digital leader responsible for such a team, identify potential challenges and propose appropriate solutions. The discussion should evaluate how leadership capabilities and behaviours can be applied in practice or within a future role. Particular attention must be given to the ethical, social and legal responsibilities of digital leaders towards team members. The fourth section critically evaluates how artificial intelligence can support digital leadership and accelerate organisational digital transformation. Students should use a workplace example to demonstrate how emerging technologies such as machine learning, predictive analytics, intelligent automation or generative AI could improve operations, decision-making or innovation. The analysis should consider organisational benefits as well as the resources required to implement and sustain AI-driven transformation, including data infrastructure, skills and partnerships. The final section requires a Personal Development Plan based on the findings from the earlier analysis. Students should identify personal development objectives that demonstrate their ability to develop the competencies required of an effective digital leader. The plan should establish future leadership goals, learning activities, measurable success criteria and realistic timescales. Overall, the assessment requires students to integrate leadership theory, self-awareness, digital transformation, AI, team management and continuous professional development into a coherent critical analysis of their leadership development.
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Leading Through Digital Change
1,500 words
Digital Transformation Report and Poster
This assessment requires students to act as a Senior Digital Transformation Manager and produce a Digital Transformation Report and Poster for one selected sports retail organisation. The purpose of the assessment is to evaluate the organisation's current digital environment and recommend changes that can help it maintain competitive advantage and create business value in response to continuing digital change, changing consumer expectations, e-commerce growth, sustainability requirements, digital innovation and supply chain resilience. The assessment consists of three connected sections addressing digital transformation strategy, future digital trends and digital leadership. The first section requires students to critically review and propose an appropriate digital transformation strategic framework for their selected organisation. Students must select and apply one framework from McKinsey's 4Ds, BCG's 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The framework should be applied to the chosen organisation rather than simply described. The analysis should also establish digital transformation objectives that support key business functions such as operations, ICT and marketing, with relevant examples and evidence from research used to strengthen the discussion. The second section requires the design of an A4 poster evaluating two disruptive technologies or techniques that are likely to influence the smartphone industry, employment and the labour market over the next five years. Potential technologies identified in the brief include Artificial Intelligence and Machine Learning, 5G connectivity, Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should communicate the expected impact of the selected technologies using academic literature and real-life examples. The third section focuses on digital leadership. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. Possible approaches include hyperaware agile leadership, ethical technology leadership, people-oriented leadership, agile leadership and Goleman's leadership styles. The recommendations should be supported by relevant theories, academic literature and real organisational examples. The assessment is aligned with three learning outcomes. These address the application of management and leadership strategies during digital change, critical assessment of the impact of digital change on markets, organisations and employees, and evaluation of the leadership attributes and skills required to manage organisations and people in digitally changing environments. The final submission must include a clear introduction and conclusion, demonstrate intellectual originality and critical analysis, use appropriate academic evidence and follow Harvard referencing. The report is limited to 1,500 words, excluding the A4 poster, and students must select only one of the specified sports retail organisations for their analysis. The selected organisation should be analysed consistently across the strategic framework, future technology and digital leadership sections.
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Managing Customer Experience
2,500 words
Customer Experience Strategy: Critical Evaluation of a Global Mobile Phone Brand
This assessment requires a 2,500-word business report critically evaluating the customer experience (CX) strategy of one company operating within the global mobile phone industry. Students must select one company from Samsung, Apple, Huawei or Google and analyse its customer experience strategy within one specific country in which the company operates. The report is written from the perspective of a CX consultant and is intended for the Board of Directors of the selected company. Relevant customer experience concepts, academic literature and practical business applications should be incorporated throughout the report. The first part of the report examines the concept of customer experience and its importance to business success. The analysis should consider the role of CX, the mutual benefits created for the company and its customers, the effect of CX on business and financial performance, and specific examples of how the selected brand has used customer experience to achieve competitive advantage. The second part evaluates how the selected company delivers a seamless omnichannel customer experience. This requires consideration of customer personas and customer journey mapping and their contribution to developing an effective customer strategy. Students must create a detailed customer persona based on research and data analysis, covering the profile, goals, pain points and motivations of the selected customer. A customer journey map should then identify stages, needs, activities, feelings, pain points and opportunities for improvement. The report should evaluate the effectiveness of the company's customer journey and suggest practical improvements. The words contained within the recommended customer persona and customer journey map templates are excluded from the 2,500-word limit. The third part evaluates the effectiveness of the company's use of customer experience metrics to measure the quality of its relationship with customers. Students must discuss three CX metrics covered in the module and critically assess their benefits, limitations and relevance to the selected company. The analysis should explain why these metrics would be useful for measuring the mutually beneficial relationship between the company and its customers. The final part critically reflects on the company's ability to create a customer-centric culture in an increasingly digital environment. This includes evaluating CX leadership and CX governance, as well as one additional critical success factor such as people, CX structure, strategy and process, or innovation. The report should conclude by evaluating the overall quality of the company's relationship with its customers and proposing practical ways to improve customer experience in the era of increasing digitalisation. The assessment addresses four learning outcomes relating to the importance of customer experience, organisational CX performance metrics, seamless omnichannel customer journeys and customer experience strategies in the context of rapid digitalisation. The submission must use Harvard referencing and an academic business-report style.
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Global Supply Chain Management
4,200 words
Global Supply Chain Management – Gatwick Airport Northern Runway Expansion
This individual report examines several strategic and operational aspects of the global supply chain associated with the Gatwick Airport Northern Runway expansion. The assessment requires students to investigate the organisation and its current global supply chain challenges, while applying relevant supply chain management theories, frameworks and models to analyse its operations and develop strategic recommendations. The report begins by providing a background of the organisation, with particular attention to its current global supply chain issues and strategic supply chain relationships. Key areas of investigation include risk management, supply chain resilience, outsourcing, supplier planning and selection, supply chain integration, network design, leadership, benchmarking, decision-making, and the application of lean and agile approaches. These areas provide the basis for understanding how the organisation can manage its supply chain effectively within a complex and changing global environment. A critical evaluation of external factors affecting the organisation's global supply chain is also required through the use of a PESTEL analysis. This enables consideration of the political, economic, social, technological, environmental and legal factors that may influence supply chain performance, risks, costs and strategic decisions. The report must then develop key strategic recommendations aimed at optimising the organisation's global supply chain. The recommendations should focus on reducing costs, supporting sustainability, improving operational efficiency and enhancing supply chain resilience. Each recommendation should be supported by appropriate supply chain management theories and models, such as agile supply chain approaches, lean supply chain principles and global sourcing strategies. Students are expected to provide a clear rationale for their recommendations using theoretical insights and relevant academic and professional literature. The assessment places emphasis on critical reasoning, wider reading and the ability to connect supply chain theory with practical organisational issues. A logically structured, professional and business-like report is required, supported by appropriate evidence and Harvard referencing. The marking criteria assess the use of theory and frameworks, critical analysis and evaluation, conclusions and recommendations, and the overall structure, presentation and referencing of the report. The assignment is worth 70% of the unit assessment and has a required length of approximately 4,200 words, with a permitted variation of ±10%. The report should demonstrate an understanding of global supply chain management practices and the ability to apply relevant theories and frameworks to analyse supply chain challenges and develop realistic strategic recommendations.
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1,000 words
Organisational Strategy and Sustainability: Strategic and Sustainability Analysis of Engineers & Planners Company Ltd
This formative Organisational Strategy and Sustainability assessment requires students to act as a management consultant for BPP Consulting Group and provide a strategic and sustainability evaluation of ENGINEERS & PLANNERS COMPANY LTD for its Board of Directors. The task focuses on how internal capabilities, external market forces, sustainability pressures, ethical practices and responsible leadership shape the organisation’s strategy within an increasingly global business environment. Formative Assessment - Organisa… ENGINEERS & PLANNERS COMPANY LTD is described as a Ghanaian-owned mining and construction contracting company, established in 1997 and headquartered in Accra. Its activities include contract mining, road construction, tailings-dam construction, land reclamation and hard-rock mining, with operations in Ghana and Liberia. The company also owns Dzata Cement, a cement manufacturing facility in Tema with an annual production capacity of approximately 2.3 million metric tons. Formative Assessment - Organisa… Formative Assessment - Organisa… The formative task addresses the first two learning outcomes of the summative assessment. LO1 – Strategic Environmental Analysis requires a brief but critical evaluation of the organisation’s internal resources and capabilities together with its external environment. Students should use one internal and one external strategic framework, with examples including PESTEL or Porter’s Five Forces, identify internal competencies, opportunities and threats, and consider how the organisation might respond to dynamic market forces in regions such as the European Union, Asia or North America. Sources of competitive advantage should also be identified from the internal analysis. Formative Assessment - Organisa… Formative Assessment - Organisa… LO2 – Ethical, Sustainable and Responsible Practices requires students to assess how ENGINEERS & PLANNERS COMPANY LTD could integrate CSR, sustainability or ethical practice into its wider business strategy. The brief recommends applying one framework such as the Triple Bottom Line or Sustainable Supply Chain Management. The discussion should connect the sustainability analysis back to the strategic issues identified under LO1. Formative Assessment - Organisa… Formative Assessment - Organisa… Students are also expected to consider how leadership shapes the organisation’s sustainability response, including engagement with stakeholders such as suppliers, customers and NGOs and the influence of regulatory frameworks such as the UN Sustainable Development Goals and relevant European Union legislation. One specific sustainability initiative should be briefly considered, such as product lifecycle management, eco-design, renewable-energy integration or supply-chain transparency. Formative Assessment - Organisa… The recommended report structure consists of an introduction, LO1 Strategic Environmental Analysis, LO2 Ethical, Sustainable and Responsible Practices, and a conclusion summarising recommended strategic and sustainability improvements. Suggested allocations are approximately 50 words for the introduction, 450 words for LO1, 450 words for LO2 and 50 words for the conclusion. Formative Assessment - Organisa… The total submission limit is 1,000 words, with the main body subject to the word-count restriction. The work must use third-person academic writing, professional formatting, appropriate tables and figures, and consistent Harvard citations. Formative Assessment - Organisa… Higher-quality work is expected to go beyond descriptive use of strategic models by critically evaluating the organisation’s internal and external environment, identifying key drivers of change, considering global and local influences on strategic choices, and linking sustainability and responsible-business practices to stakeholder expectations and regulatory pressures. Formative Assessment - Organisa… Formative Assessment - Organisa…
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500 words
Strategic Digital Marketing Campaign Planning Using the RACE Framework: Cambridge Museum of Technology
This Digital Leadership and Disruptive Innovation assessment requires students to act as digital marketing consultants for the Cambridge Museum of Technology and develop a strategic social media campaign focused on the Reach and Act stages of the RACE framework. The campaign is designed to increase awareness of the museum and encourage meaningful interaction using paid and owned content across Facebook and Instagram. Assessment Brief for CW1 (1) The first deliverable is a two-page landscape campaign poster created in Canva. Page 1 focuses on Reach and should present a clear awareness objective, one Facebook paid advertisement mock-up, and one Instagram owned post. Page 2 focuses on Act and should include an engagement objective, one Instagram paid advertisement and one Facebook owned post. Each mock-up must be clearly labelled by platform, RACE phase and media type. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) The poster is expected to function as a strategic visual board, rather than a website or social feed simulation. It should demonstrate clear visual hierarchy, logical layout, consistent headings, spacing and alignment, and communicate how the Reach and Act strategies connect. The target audience persona should not appear on the poster itself. Assessment Brief for CW1 (1) The second deliverable is a maximum 500-word written rationale. This should define a relevant target audience persona using demographic, psychographic and behavioural characteristics, and explain needs, motivations and online behaviour. The persona should be visually designed and embedded in the written document. Assessment Brief for CW1 (1) The rationale must also justify the Reach content strategy, including platform choice, content format, targeting and budget considerations, and explain the Act engagement strategy, including tactics such as event promotion, interactive posts and comment prompts. Students should also explain how layout, visual structure and calls-to-action support user experience and engagement. Assessment Brief for CW1 (1) The assessment requires application of relevant digital marketing theories and frameworks and at least five credible academic or industry sources, using Cite Them Right Harvard referencing. Suitable evidence can include peer-reviewed journal articles and recognised sources such as Mintel, Statista and industry reports. Assessment Brief for CW1 (1) The marking scheme gives 30% to Reach, 30% to Act, 20% to the written rationale, and 20% to poster design, communication and professional presentation. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) Overall, the assessment integrates RACE-based campaign planning, paid and owned social media, audience segmentation, persona development, targeting, budget awareness, content strategy, UX principles and professional visual communication within a real cultural-organisation context. Important: the brief explicitly states that the applicable AI category is Category 2 – Proofreading only permitted, meaning AI may be used for proofreading but not for creating assessment content. Assessment Brief for CW1 (1)
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Marketing / Consumer Marketing
1,987 words
MindBand: A Creative Marketing Plan for a Mental Wellbeing Wearable in the UK Smart Device Market
This postgraduate marketing report develops a creative marketing plan for MindBand, a proposed smart wearable designed to support mental wellbeing and emotional regulation in the UK wearable-device market. The assessment responds to a brief requiring students to identify an unmet product need, create an original product concept and apply strategic marketing principles to establish how the innovation could attract consumers in a highly competitive smart-device industry. Reassessment-Individual Assignm… The analysis identifies a potential gap between mainstream fitness-focused wearables and consumers seeking discreet, everyday support for stress, emotional wellbeing and cognitive fatigue. MindBand is positioned as a minimalist wrist-worn device that uses biometric indicators such as heart-rate variability, skin conductance and temperature to identify stress-related patterns and provide context-sensitive interventions. Unlike conventional wearables that primarily display performance data, the concept emphasises behavioural support, simplicity and low-effort interaction. Creative Marketing Plan for a P… Creative Marketing Plan for a P… The marketing plan targets UK professionals aged approximately 30–55, particularly individuals experiencing high cognitive workloads, digital fatigue and work-life pressures. The proposed value proposition focuses on personalised emotional support, discretion and ease of use rather than extensive fitness functionality. This positioning is reinforced through a calm, trust-oriented brand identity intended to distinguish MindBand from performance-led smartwatch and fitness-tracker brands. Creative Marketing Plan for a P… Creative Marketing Plan for a P… The communications strategy adopts a digital-first approach, using educational content, podcasts, professional experts, thought leadership, paid media and customer testimonials to build credibility and awareness. Distribution is primarily direct-to-consumer through e-commerce, supplemented by partnerships with corporate wellbeing programmes and healthcare providers. A premium-value pricing strategy and optional subscription-based services are proposed to support recurring revenue and continued product development. Creative Marketing Plan for a P… The report also considers performance measurement, brand equity, customer retention, privacy, informed consent and responsible use of biometric data. Overall, the work integrates product innovation, consumer behaviour, segmentation, positioning, communications, pricing, distribution and ethical marketing into a coherent smart-wearable marketing proposal.
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Entrepreneurship / Leadership and Management
3,500 words
Entrepreneurial Practice: Strategic Analysis, New Venture Development and Professional Reflection
This individual Entrepreneurial Practice assessment requires students to critically analyse a real organisational issue using one of the approved employer case studies and develop an entrepreneurial business proposal aligned with the organisation’s needs. The complete assessment is structured as a 3,500-word-equivalent portfolio consisting of a written report, briefing notes, a narrated PowerPoint presentation and a professional reflection. Entrepreneurial Practice Assign… Task 1 is a 1,500-word organisational analysis worth 30% of the marks. Students critically examine the challenges facing the selected organisation using appropriate strategic-analysis tools. They must also evaluate the organisation’s leadership models and communication strategies and assess their impact on employees, organisational culture and performance. The section concludes with three justified recommendations intended to improve organisational performance. Entrepreneurial Practice Assign… Task 2A consists of 1,000-word briefing notes focused on a proposed entrepreneurial venture. Students critically appraise the stages of entrepreneurial practice from idea generation through to delivery, including the benefits of the proposed venture and suitable funding sources. The task also requires analysis of business risk-management strategies and critical evaluation of the entrepreneurial traits, characteristics, skills and competencies needed to position the proposed venture strategically. Entrepreneurial Practice Assign… Task 2B converts the business proposal into a short narrated PowerPoint pitch. The presentation communicates the rationale and organisational benefits of the business idea, funding opportunities, key risks and mitigation approaches, and the entrepreneurial competencies needed for successful implementation. The intended audience includes employees, managers, senior management and the Board of Directors, so professional communication and persuasive presentation are important. Entrepreneurial Practice Assign… Task 3 is a 500-word personal and professional reflection based on an area of the CMI Code of Conduct and Practice. Students may use reflective frameworks such as Gibbs, Kolb, Rolfe or Burton and explain how the selected professional principle applies to their current or future career. Entrepreneurial Practice Assign… Overall, the assessment integrates strategic analysis, leadership, entrepreneurship, venture development, funding, risk management, professional communication and reflective practice. Overview word count: approximately 360 words. AI-use note: the assignment is classified as AI Amber. AI may be used only within the permitted support categories, and students must disclose which AI tools were used and briefly explain how they were used. Entrepreneurial Practice Assign… Important for your public Reference Library: the brief explicitly states that the document and its case-study materials must not be passed to third parties or posted on any website or social-media platform. Therefore, do not upload this assessment brief itself publicly. Only publish the finished student work if you have the right to do so and it does not reproduce restricted case-study material. Entrepreneurial Practice Assign… Entrepreneurial Practice Assign…
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Strategic Management / Sustainability / Responsible Leadership
2,500 words
Organisational Strategy and Sustainability: Strategic Evaluation of Engineers & Planners Company Ltd
This Consultancy Project Proposal assessment requires students to develop a professional and feasible research proposal addressing a current organisational issue or business challenge affecting an existing organisation. The work combines critical business analysis with research design, secondary-data methodology, ethics and visual communication through an accompanying one-page digital poster. MSc Management Summative Assess… The first task requires students to introduce the selected organisation and critically examine between one and three current challenges. The discussion must be evidence-based and supported by recent sources. Stronger work should connect the identified issues to current affairs, recent news, Sustainable Development Goals and relevant academic or company evidence. MSc Management Summative Assess… The second task requires development of a clear research aim, three objectives and, for stronger submissions, one or two research questions. Students must demonstrate awareness and application of research methodology using secondary research only, while incorporating both qualitative and quantitative approaches. The research design should be directly connected to the selected organisational challenges. MSc Management Summative Assess… The third task focuses on the research plan and ethical considerations. Students must explain ethical issues associated with secondary-data collection and support the discussion using credible literature. The accompanying poster should present a coherent research plan and demonstrate effective data-analysis and data-presentation skills through relevant graphs, charts, tables or descriptive statistics. MSc Management Summative Assess… The fourth task assesses the student's ability to critically organise and synthesise information into a coherent proposal. The written report should use recent, credible sources, while the poster should include a short reflection on challenges encountered when synthesising evidence for the proposed study. MSc Management Summative Assess… The report must be written in the third person and use Harvard referencing. The proposed structure allocates approximately 150 words to the introduction, 400 words to the challenge discussion, 150 words to the research aim and objectives, 500 words to methodology, 200 words to ethical considerations and 100 words to the conclusion. The digital poster has no formal word count but must fit on a single A4 page and use a readable 10–12 point font. MSc Management Summative Assess… MSc Management Summative Assess… Overall, the assessment develops skills in consultancy problem definition, research design, secondary-data analysis, mixed-method thinking, ethical research practice, critical synthesis and professional visual communication.
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4,200 words
Global Supply Chain Strategy for the Gatwick Airport Northern Runway Expansion
This individual Global Supply Chain Management assessment requires students to prepare a professional strategic report on the supply chain implications of the Gatwick Airport Northern Runway expansion. The task focuses on applying contemporary supply chain theories, models and analytical techniques to a complex infrastructure development context, with particular attention to strategic relationships, operational efficiency, risk and resilience. Assignment Brief 2 - MBA013 Glo… The report begins by establishing the background to the organisation and examining its current global supply chain context. Students are expected to consider issues including strategic supplier and customer relationships, risk management, resilience, outsourcing, supplier planning and selection, integration, supply chain networks, leadership, benchmarking, decision-making, lean principles and agile supply chains. These areas provide the basis for evaluating how supply chain performance can be improved in a major airport expansion project. Assignment Brief 2 - MBA013 Glo… A key analytical component requires a PESTEL analysis to critically assess how external political, economic, social, technological, environmental and legal factors may affect the organisation’s global supply chain. The purpose is not only to identify external pressures but to evaluate how those factors may influence sourcing, supplier management, cost, risk exposure, resilience and long-term strategic decision-making. Assignment Brief 2 - MBA013 Glo… The final part of the report develops strategic recommendations aimed at optimising supply chain performance. Recommendations should focus on reducing costs, supporting sustainability, improving operational efficiency and strengthening resilience. Students are expected to justify these proposals through explicit application of relevant theories and models such as lean supply chain, agile supply chain and global sourcing strategies, supported by appropriate academic and practical evidence. Assignment Brief 2 - MBA013 Glo… The marking criteria place substantial emphasis on theoretical application, critical analysis and the connection between theory and practice. The rubric allocates 25% to theory and frameworks, 30% to analysis and evaluation, 20% to conclusions and recommendations, and 25% to structure, presentation and referencing. Assignment Brief 2 - MBA013 Glo… Assignment Brief 2 - MBA013 Glo… Overall, the assessment develops competence in strategic supply chain analysis, infrastructure logistics, risk and resilience, supplier management, lean and agile operations, sustainability and evidence-based recommendation development. Overview word count: approximately 350 words. Important: the brief explicitly states that the report must be original and that students should not use AI to produce the work. Assignment Brief 2 - MBA013 Glo…
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Digital Transformation / Management and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Strategy, Emerging Technologies and Leadership
This postgraduate assessment requires students to act as a Digital Transformation Consultant and evaluate how a selected organisation should respond to accelerating technological change. Students choose one organisation from the options provided in the brief and prepare a Digital Transformation Report and accompanying poster designed to recommend changes that can help the organisation maintain competitive advantage and create business value. Summative_Assessment_Leading_Th… The first section focuses on a Digital Transformation Strategic Framework. Students must critically review and apply one recognised framework, choosing from the McKinsey 4Ds, BCG 3 Stages, Gartner’s 6 Steps or Cognizant’s 4 Pillars. The analysis should identify appropriate digital-transformation objectives and explain how these can support business functions such as operations, ICT and marketing. Higher-level work is expected to move beyond description and critically evaluate recent digital initiatives and organisational challenges. Summative_Assessment_Leading_Th… The second component is an A4 poster examining future digital trends. Students must evaluate two disruptive technologies or techniques likely to influence the relevant industry, employment and the labour market over the next five years. Suggested technologies include artificial intelligence and machine learning, 5G connectivity, IoT, robotics, drone delivery, blockchain, augmented reality and virtual reality. Academic literature and real-world examples are expected to support the evaluation. Summative_Assessment_Leading_Th… The third section addresses Digital Leadership. Students analyse and recommend two leadership styles that could support organisational transformation. Relevant approaches may include hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman’s leadership styles. The analysis should explain how leadership capabilities can support collaboration, organisational networks and people during digital change. Summative_Assessment_Leading_Th… The final submission should contain a clear introduction, conclusion and Harvard-referenced evidence, and must be written in the third person with professional academic presentation. Summative_Assessment_Leading_Th… Overview word count: approximately 330 words.
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Data Science / Data Management / Professional Practice
4,500 words
Tesla Data Science Professional Case Study: Data Management, Leadership, Entrepreneurship and Ethics
This composite case-study assessment for The Data Science Professional module requires students to critically analyse Tesla from several interconnected professional perspectives, including data management, artificial intelligence ethics, leadership, organisational development, entrepreneurship and business risk. The coursework is designed to combine technical data-science capability with strategic, ethical and managerial decision-making. a82a1aa6a2e7a3268ad021c4f5b3d44… Part A – Database Design and Distributed Frameworks focuses on data management. Students design an Entity-Relationship model and relational schema for a Tesla-related vehicle-hire business, identifying entities, relationships, cardinalities, identifiers, primary keys and foreign keys. The accompanying guidance specifies entities relating to vehicles, employees, outlets, clients, hire agreements, insurance, faults and employment records. a82a1aa6a2e7a3268ad021c4f5b3d44… 39cdc24cc46a13ddf444b8e7af838eb… The SQL component uses an Online Music database to examine Tesla customer preferences. Students create relational tables using Oracle standard SQL and write queries involving users, music, publishers, categories and download records. Evidence of implementation and query results must be provided using Oracle Live SQL. 39cdc24cc46a13ddf444b8e7af838eb… Part A also requires a critical assessment of the security, privacy and ethical implications of Tesla’s Full Self-Driving technology, connecting technical development with responsible data and AI practice. a82a1aa6a2e7a3268ad021c4f5b3d44… Part B – Leadership and Developing People requires critical evaluation of Tesla’s leadership model, organisational culture and their effects on employees and organisational performance. Students must propose a leadership and people-development strategy capable of supporting the organisation as it expands. a82a1aa6a2e7a3268ad021c4f5b3d44… Part C – Entrepreneurial Practice and Managing Risk examines a proposed Tesla spin-out venture developing innovative low-cost green hydrogen production systems. Students critically assess management support for the venture, propose an evidence-based approach to entrepreneurial risk, develop an entrepreneurial leadership role descriptor, and evaluate how GDPR and AI/data ethics may support or constrain entrepreneurial practice. a82a1aa6a2e7a3268ad021c4f5b3d44… Overall, the assessment integrates technical database design, SQL, data ethics, organisational leadership, entrepreneurship, sustainability and professional decision-making within a single Tesla-focused case study. Overview word count: approximately 360 words. Important: the assessment brief itself explicitly states that it must not be passed to third parties or posted on any website. So for a public Reference Library, use the metadata and your own finished work where permitted, but do not upload the assessment brief/guidance PDFs themselves publicly. a82a1aa6a2e7a3268ad021c4f5b3d44… The AI status is Amber: generative AI may be used for limited inspiring/planning purposes, but usage must be acknowledged with the tool, prompts and relevant evidence; the brief also specifically prohibits using LLMs to generate the Part A(3) essay. a82a1aa6a2e7a3268ad021c4f5b3d44… a82a1aa6a2e7a3268ad021c4f5b3d44…
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Data Science / Data Management / Leadership and Entrepreneurship
4,500 words
The Data Science Professional: Tesla Data Management, Leadership and Entrepreneurial Practice
This interdisciplinary Data Science Professional assessment uses Tesla as the central organisational case study to examine how data management, leadership, entrepreneurship, technology and ethics interact within a contemporary technology-driven business. Students produce an individual report of 4,500 words equivalent, combining technical data-science competencies with strategic and managerial analysis. The Data Science Professional A… The Data Science Professional A… Part A – Database Design and Distributed Frameworks focuses on data management. Students design an Entity-Relationship model for Tesla-related organisational data, translate the model into a relational schema and justify the database structure. They also work with a specified database to produce Oracle SQL queries for analytical requirements. A further component critically evaluates the security, privacy and ethical implications of Tesla's Full Self-Driving technology, supported by relevant academic evidence. The Data Science Professional A… Part B – Leadership and Developing People requires critical analysis of Tesla's leadership model and organisational culture. Students examine current leadership challenges and their implications for organisational and employee performance before proposing a leadership and people-development strategy designed to support future organisational growth, employee engagement and sustained performance. The Data Science Professional A… Part C – Entrepreneurial Practice and Managing Risk investigates the proposed creation of a Tesla spin-out venture focused on innovative, low-cost green hydrogen production systems. Students critically evaluate management support for the entrepreneurial initiative and recommend an evidence-based course of action. They must also propose a multidimensional approach to mitigating entrepreneurial risks and barriers, critically assess entrepreneurial leadership characteristics, and develop a role descriptor for the person who would lead the new venture. The Data Science Professional A… The final element examines whether GDPR and data or AI ethics constrain or support entrepreneurial practice among employees. Overall, the coursework integrates database modelling, SQL, data governance, leadership development, organisational culture, entrepreneurship, innovation, risk management and ethical decision-making within a single applied case study. The Data Science Professional A… Important for the public Reference Library: the brief explicitly states that it is for Coventry University Group students' own use and must not be passed to third parties or posted on any website. The Data Science Professional A… So publish an original high-level overview like the one above, but do not upload the original assessment brief itself to the public library.
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Leadership / Digital Leadership / Business Management
4,000 words
Leadership in a Digital Age: Critical Self-Analysis, AI Transformation and Personal Development
This Leadership in a Digital Age assessment requires students to critically analyse their leadership strengths, behaviours and development needs within contemporary digital environments. The individual 4,000-word report combines academic leadership theory, diagnostic self-assessment, professional reflection, digital transformation and forward-looking personal development. Its central purpose is to demonstrate self-awareness and evaluate how leadership capabilities must evolve in response to technological, organisational and workforce change. NUL Assessment Brief LD7090 202… The first section requires critical evaluation of two or three contemporary leadership theories or models in relation to digital leadership. Students should avoid outdated approaches and instead examine how relevant theories align with the behaviours and characteristics required of leaders operating in technology-enabled organisations. NUL Assessment Brief LD7090 202… The second section focuses on self-analysis. Students use diagnostic tools relating to areas such as temperament, workplace culture, motivation, emotional control, management skills and Belbin team roles. Results should be reported and interpreted before being used to construct a personal SWOT analysis concentrating specifically on leadership characteristics relevant to the digital age. NUL Assessment Brief LD7090 202… A further component examines the leadership of hybrid, multi-generational teams. Students identify challenges that may arise in such environments and evaluate leadership capabilities and behaviours that could address them. Ethical, social and legal responsibilities associated with digital leadership must also be considered. NUL Assessment Brief LD7090 202… The report additionally evaluates how digital leaders can use Artificial Intelligence to support digital transformation and organisational performance. Appropriate workplace examples may involve machine learning, predictive analytics, intelligent automation or generative AI, with consideration of required resources such as data infrastructure, organisational skills and external partnerships. NUL Assessment Brief LD7090 202… The final section requires a Personal Development Plan containing justified leadership-development objectives, learning activities, measurable success criteria and timescales. These objectives should emerge directly from the earlier self-analysis and demonstrate how the student intends to become a more effective leader in a current or future digital role. NUL Assessment Brief LD7090 202… Overall, the assessment integrates leadership theory, reflective self-evaluation, hybrid-team management, AI-driven transformation and structured professional development within the context of leadership in the digital age.
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Global Business Strategy
2,500 words
Global Business Strategy – Strategic Analysis of a Global Company
This assessment is an individual portfolio for the Global Business Strategy module. The assignment requires students to conduct a comprehensive strategic analysis of a named global company that is facing a significant business problem and to develop strategic options that can support the organisation's sustainable growth and future success. The selected company can be from any industry and may be a large or small global organisation. Students must identify a company that has experienced significant challenges during the past five years or is currently facing strategic difficulties. These may include loss of market position, inability to gain or regain market share, operational challenges, or declining revenues and profits. The assessment requires students to investigate the company's strategic purpose, vision, mission and objectives before examining the internal and external global business environment that may have contributed to its challenges. Relevant strategic theories and models should be applied to support the analysis. The portfolio is developed progressively across the semester. The first stage focuses on selecting the global company, identifying its key problem and analysing the internal and external business environment. The second stage examines sustainable business strategies, diversification and competitive advantage through a resource audit, together with an appropriate model for supporting global business growth. Students must also propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate. The third stage focuses on strategic change, leadership and governance. Students are expected to demonstrate an understanding of effective leadership styles, the role of leadership in strategic change, good governance and the importance of ethics in international business. Practical examples should be used to demonstrate how leadership, governance and ethical considerations can contribute to business growth. The fourth stage addresses good strategy execution and evaluation. Students must justify how the proposed strategy can be effectively implemented using available organisational resources and process management tools that support continuous improvement. The analysis should lead to strategic recommendations and an evaluation of how the proposed strategies could affect the company's future performance and competitiveness in the global market. After completing the individual portfolio tasks, students must prepare a summary report of approximately 1,000–1,500 words. This report should synthesise the key learning and insights gained from each task and demonstrate how the different strategic concepts have been applied to the selected organisation. The final e-portfolio is compiled as a single academic report in PebblePad and submitted as a PDF through Turnitin. The overall report should be approximately 2,500 words ±10%, excluding references and appendices, and sources should be cited using the ULBS Harvard referencing style.
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Business Ethics
2,500 words
Success Through Business Ethics – Ethical Analysis of an FMCG Brand
This assessment is an individual written report for the Success Through Business Ethics module. The assignment requires students to critically examine ethical issues and challenges within a Fast Moving Consumer Goods (FMCG) brand and evaluate how ethical theories, decision-making approaches and leadership practices can be applied to understand unethical business behaviour. The report has a total word limit of 2,500 words and accounts for 100% of the assessment. Students are required to select an FMCG brand that has been involved in unethical practices between 2000 and 2025. The selected brand may originate or operate anywhere in the world and may still be operating or may have ceased operations. Students must ensure that sufficient information is available about the organisation and its external environment before selecting the company. The report begins with an introduction explaining the nature of business ethics and introducing the selected FMCG brand and the unethical business practices associated with it. The main analysis requires students to select three normative ethical theories, explain their key principles and critically evaluate whether the company's behaviour adhered to or violated those principles. Students must use this analysis to explain why the identified business practices can be considered unethical. A second analytical section requires students to choose either ethical decision-making or social accounting. The selected concept must be explained and then critically applied to the unethical practices of the chosen FMCG brand. A further analysis focuses on the leadership style of the company's leadership team. Students must explain the principles of the leadership style, consider its positive and negative aspects, and analyse how the leaders responded to the unethical business practices. The report concludes by summarising the key findings from the analysis and providing two important recommendations for the selected brand. The recommendations should be directly relevant to the unethical practices identified and should be justified using evidence and findings from the report. Where a selected company has ceased operating, recommendations should still be provided on the assumption that the brand is operating. The assessment develops students' ability to apply ethical frameworks to business decision-making, understand ethical decision-making and corporate social responsibility, align ethics and values with business contexts, analyse ethical challenges in business strategies and operations, and evaluate moral dilemmas using economic, legal and ethical considerations. The report must use Harvard referencing for in-text citations and the reference list, with the reference list organised alphabetically.
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Leadership and Professional Development
2,500 words
Leadership Mindset – Professional Development Portfolio
This assessment is a Leadership Mindset Professional Development Portfolio designed to encourage students to think strategically about their career development, align their professional goals and demonstrate leadership potential. The assessment focuses on self-awareness, strategic planning, professional behavioural skills and the ability to develop an ongoing process of personal and professional growth. Students are required to complete a Portfolio through PebblePad, equivalent to 2,500 words. The portfolio is assessed on a Pass/Fail basis and students must complete all required sections before downloading the completed portfolio and submitting it through Turnitin. The portfolio does not require academic referencing because it is a self-reflection and professional development assessment. The portfolio consists of several key components, including a personal SWOT analysis, evidence of communication requesting feedback, a Personal Development Plan (PDP), a CV and a cover letter. The SWOT analysis requires students to identify their strengths, weaknesses, opportunities and threats in order to understand their current skills, identify development gaps and recognise opportunities for improvement. Students must also reflect on the Professional Development Pyramid or another suitable professional development model and select three behavioural skills or competencies they wish to develop. Examples include strategic thinking and leadership. Feedback must be requested from four to six people from the student's personal and professional network, such as family members, friends, peers, mentors, employers or colleagues. This feedback is then used to support the student's development priorities. The action-planning section requires students to reflect on the feedback received and identify three development priorities or goals. For each priority, at least two SMART actions must be established. The action plan should include specific steps, timelines and required resources, while also identifying potential obstacles and explaining how these obstacles may be addressed. The goals and actions should demonstrate a clear connection between the student's self-reflection, feedback and professional development objectives. The final reflection considers the value of the PebblePad portfolio process in shaping personal and professional growth. Students are expected to demonstrate an in-depth understanding of self-development and explain how their development process can be reviewed, revised and adapted for continuing professional growth. The assessment learning outcomes focus on reflection on personal strengths and areas for improvement, advanced critical thinking, problem-solving and decision-making, intercultural communication, inclusivity and sustainability, interview and presentation competencies, and the ability to articulate an adaptable self-development process. The marking criteria emphasise self-reflection, clarity of goals, strategic action planning, persuasive understanding of professional development, and clear and professional presentation.
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Leading Through Digital Change
2,500 words
Leading Through Digital Change (CW1)
The Leading Through Digital Change (CW1) assessment is a summative coursework assignment for MSc Management programmes at BPP University Business School. The assessment accounts for 100% of the module marks, with a minimum of 50% required to pass. Students must submit the assessment through Turnitin and follow the Harvard Referencing System. The coursework consists of a 1,500-word business report together with an A4-size poster. The assessment requires the student to act as a Digital Transformation Consultant responsible for coordinating technology expertise within an organisation. The Chief Information Officer (CIO) requires a Digital Transformation Report and Poster that evaluate and recommend changes designed to maintain competitive advantage and create business value. Students must select one organisation from the options provided in the assessment brief: Tata Motors, Meezan Bank Limited, Hulu, or Puma SE. Part 1 addresses the Digital Transformation Strategic Framework and is linked to Learning Outcome 1. The student must critically review and propose one appropriate digital transformation framework for the selected organisation. The brief specifies that one framework should be used from McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The section should also include digital transformation objectives supporting areas such as operations, ICT and marketing. Part 2 addresses Future Digital Trends and Learning Outcome 2. Students must design a poster evaluating two disruptive technologies or techniques likely to affect the smartphone industry, employment and the labour market over the next five years. Suggested technologies include Artificial Intelligence and Machine Learning, 5G Connectivity, Internet of Things, Robotics, Drone Delivery, Blockchain, and Augmented or Virtual Reality. Academic literature and real-life examples should support the discussion. Part 3 addresses Digital Leadership Recommendations and Learning Outcome 3. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. The brief identifies possible approaches including hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman's six leadership styles, while allowing other relevant approaches. The required report structure includes the BPP University administration cover sheet, table of contents, list of abbreviations where appropriate, introduction, Part 1, Part 2 (Poster), Part 3, conclusion, references and appendix where required. The main business report is limited to 1,500 words, while the poster has no separate word limit but must fit on A4 paper. The report must be written in the third person, use professional formatting, include page numbers, correctly label tables and figures, and use Harvard in-text citations and references. The marking criteria emphasise critical evaluation rather than simple description. Higher performance requires evidence of extensive personal research, critical analysis of digital transformation frameworks, emerging technologies and leadership approaches, supported by academic literature and real-world examples. The rubric also expects strong links between the organisation's technological challenges, transformation objectives, disruptive technologies and proposed leadership approaches.
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Management
2,500 words
Managing Customer Experience – Coursework Summative Assessment
This assessment requires students to produce a 2,500-word report evaluating the customer experience (CX) strategy of one selected company in one specific country. Students choose one company from H&M, Chen One or M&S and analyse how its customer experience contributes to business success. The report is written from the perspective of a CX consultant for the company’s Board of Directors and should apply relevant customer experience concepts, literature and business examples. The report examines four key areas. First, students explain the concept of customer experience and critically review its importance to business success, including mutual benefits for the organisation and its customers, business and financial performance, and the use of CX to achieve competitive advantage. Second, students evaluate how the selected company delivers a seamless omnichannel customer journey. This includes developing a research- and data-informed customer persona and a customer journey map covering stages, needs, activities, feelings, pain-points and opportunities for improvement. Third, students critically evaluate three CX performance metrics and consider their effectiveness, benefits, weaknesses and relevance to the selected company. Fourth, the report critically reflects on the company’s customer-centric culture in the context of increasing digitalisation, with particular attention to CX leadership, CX governance and one additional critical success factor such as people, CX structure or innovation. Practical recommendations for improving the customer experience should be provided. The assessment requires academic writing, evidence-based critical analysis and Harvard referencing. The report should use appropriate figures, diagrams and research evidence and follow the specified presentation requirements. The assignment assesses students’ ability to understand the importance of CX, evaluate CX performance metrics, assess seamless omnichannel journeys, and critically reflect on CX strategies and digitalisation.
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Engineering and Environment Advanced Practice London Campus Research Project
3,000 words
LD7152 – AP Research Project
The LD7152 AP Research Project is a postgraduate research and reflective assessment for students studying within the MSc Computing Framework or MSc International Project Management programme. The module focuses on developing students as independent researchers and requires them to reflect critically on their research strategy, activities, learning and personal development. The assessment is designed to encourage students to recognise their achievements, identify challenges encountered during the research process and evaluate how their research experience has contributed to their academic and professional development. The assessment consists of two components: a 3,000-word Reflective Individual Report worth 80% and a 10-minute Poster Presentation worth 20%. Students are expected to work independently while receiving supervisory guidance. The reflective report requires students to demonstrate critical engagement with knowledge discovery and reflect on their educational development in relation to the challenges experienced during their research project. The report is structured around four main areas. The first section, Finding a Research Topic, is approximately 500 words and requires students to explain their chosen topic, why it was selected, the research tools and search techniques used, the Library collections explored, the research aims and objectives, and relevant discussions or recommendations from their supervisor. The second section, Professional Activities, is approximately 500 words and focuses on research development tasks, scheduling, the independent researcher role, challenges such as time management, and communication with the supervisor. The third section, Literature Review and Research Work, is approximately 1,500 words. It requires a critical review of relevant literature with appropriate citation, discussion of the research method and major research activities, and consideration of the feasibility, challenges and recommendations associated with the selected method. The fourth section, Reflection of Research Project, is approximately 500 words and focuses on achievements, contributions, strengths and weaknesses, continuous self-development and employability. Students are expected to reflect on areas including decision making, problem solving, communication and influencing, technical skills, collaboration, innovation and proactivity. The second assessment component is a 10-minute poster presentation. The poster should provide an overview of the research activities and communicate what the student learned during the research process. It should balance visual and textual information and include the research objectives and significance, a summary of the literature review and research method, key research findings, and conclusions and recommendations. The report must include a cover page, table of contents, page numbers and captions for figures and tables. The required formatting includes Times New Roman, 12-point font, numbered headings and approximately 1.2–1.3 line spacing. The assessment brief permits Harvard or APA referencing. The report is submitted electronically through Turnitin on Blackboard. The module is assessed on a Pass/Fail basis, with students required to achieve 50% or above to pass. The assessment also evaluates critical reflection, application of knowledge, independent learning, communication of complex ideas, personal development and reflection on technical leadership.
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Corporate Strategy
4,000 words
Strategic Case Study – Corporate Strategy
This Corporate Strategy assessment requires students to undertake a critical strategic analysis of a chosen organisation and develop evidence-based recommendations for its long-term growth and competitive position. The assignment is presented as a 4,000-word Strategic Case Study and focuses on analysing practical business situations through the application of corporate strategy theories, analytical tools and strategic frameworks. The assessment aims to develop students' ability to evaluate an organisation's competitive advantage, identify significant strategic challenges and opportunities, and propose practical strategies for sustainable growth. The report begins with an introduction explaining the purpose of the case study and identifying the selected company. The strategic positioning section then examines the organisation's current competitive advantage, differentiation from competitors, fundamental competencies and resources. Relevant theories and strategic frameworks should be applied to support the analysis. The external environment section requires a critical evaluation of industry attractiveness using Porter's Five Forces. Students must also examine the factors driving organisational change, compare the selected organisation with close rivals and provide strategic recommendations for addressing identified challenges. The international strategy section critically analyses the effectiveness of the company's existing international expansion strategy and requires students to propose a new expansion strategy for a geographical location in an international market. An appropriate internationalisation theory and market-entry mode should be applied to support the proposed strategy. The challenges and opportunities section examines major issues affecting the organisation, including areas such as market competition, technological disruption and regulatory change. Students must identify opportunities that could strengthen the company's competitive position and use an appropriate framework to consider the development, leadership and implementation of organisational change. The proposed leadership-driven strategy should also be reflected upon in relation to the company's strategic goals. The final main section provides two to three actionable strategic recommendations that the organisation should implement to sustain or enhance its competitive advantage. Students are also required to include an appendix of no more than 500 words containing concise explanations, models or frameworks demonstrating their understanding of theories and concepts relevant to the assessment. The appendix should support the main analysis and be clearly referenced within the report. The assessment develops several strategic management capabilities. The assessed learning outcomes include critically analysing a company's strategic position using analytical tools and theoretical frameworks; developing corporate-level strategies and considering their implementation and control; integrating innovative and sustainable practices into strategic planning; and using performance measurement instruments to assess strategic initiatives. The brief also aligns with CMI Level 7 Strategic Management and Leadership Practice units covering strategy development and strategic change. The submission is an individual written coursework assignment submitted through Turnitin. The written assignment must be submitted as a Microsoft Word document rather than PDF. Students must acknowledge and reference any AI tools used in developing the assignment and provide appropriate acknowledgement of all sources.
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Entrepreneurial Practice
3,500 words
Entrepreneurial Practice – Critical Analysis, Business Venture Proposal and Reflective Practice
This assessment for the Entrepreneurial Practice module requires students to critically analyse a real organisational issue using one of three specified employer case study videos and develop a proposal for a new business venture. The assessment is an individual 3,500-word equivalent portfolio consisting of three tasks: a 1,500-word report, a 1,000-word briefing note, a narrated two-slide PowerPoint presentation, and a 500-word reflective personal and professional account. Students must select only one of the three case studies provided: Paragon, Reliance Housing, or Ovo Biomanufacturing. The chosen case study must be used consistently across the relevant tasks. Task 1 requires a short report based on the selected employer case study. Students must critically and strategically analyse the challenges and issues facing the organisation using one or more appropriate strategic analysis tools. The report must also critically evaluate the organisation's leadership model or models and communication strategies, including their impact on employee and organisational culture and performance. Finally, students must provide three justified recommendations designed to enable and improve organisational performance. This section is 1,500 words and represents 30% of the assessment. Task 2A requires a 1,000-word briefing note based on the same case study. It involves a critical appraisal of the phases of entrepreneurial practice from the idea stage through to delivery, including the benefits and potential funding sources for the proposed new business venture. Students must also critically analyse strategies for addressing and managing risks within the proposed venture and critically appraise the entrepreneurial traits, characteristics, skills and competences required for strategically positioning the new venture within the organisation. Task 2B requires a two-slide narrated PowerPoint presentation lasting three minutes. The presentation should pitch the proposed business idea to an audience of employees, managers, senior managers and the Board of Directors within the case study organisation. It should explain what informed the new business idea, its benefits to the organisation, potential funding prospects, risks and risk-management strategies, and the entrepreneurial traits, characteristics, skills and competences required for strategic positioning. Task 3 is a 500-word reflective personal and professional account. Students must select a professional area from the CMI Code of Conduct and Practice and reflect on how it can be applied to their current or future professional career. The brief allows the use of reflective models such as Gibbs, Kolb, Rolfe or Burton, or another appropriate professional and systematic reflective model. The assessment develops skills in communication, creative thinking, integrity, adaptability and completing tasks, with particular emphasis on leadership and entrepreneurial skills. The learning outcomes include evaluating ethical and inclusive approaches to leadership, diversity and entrepreneurship; reflecting critically on entrepreneurial practice and effective leadership; understanding principles for leading and developing people; understanding leadership and development strategy; and understanding entrepreneurship and entrepreneurial practice in strategic contexts. The submission requires Task 1, the Task 2A briefing note and Task 3 to be combined into one MS Word document, while Task 2B must be submitted separately as a narrated PowerPoint with audio. The written work should include a cover sheet, page numbers, Arial 12-point font and 1.5 line spacing. References and appendices are excluded from the word count, while words in tables count towards the final word count. The assessment also carries a 10% allocation for referencing and structured presentation across the three tasks. The assignment brief places particular importance on using the selected case study as the foundation for the analysis. Wider research may be used, but the primary focus should remain on the case study interview, CMI materials, module-related models and content. Students are expected to apply relevant models, tools and methods discussed in seminars and CMI learning journeys and support their analysis with appropriate evidence and academic literature.
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Leadership and Change
3,000 words
Leadership and Change – Reflective Learning Portfolio
This 3,000-word coursework is a reflective learning portfolio focused on leadership, organisational change and reflective practice. The assessment is worth 100% of the module mark and is structured into four individual components. It is designed to assess leadership capabilities such as strategic thinking, emotional intelligence, communication, adaptability, team building, ethical decision-making and change management, while encouraging students to connect leadership theories and self-assessment tools with their own development. Component 1 focuses on individual leadership style and requires students to provide the results of the Fastest MBTI Test and critically reflect on what the outcome means in relation to their preferred leadership style. Students are expected to connect their MBTI results with leadership approaches covered in the module, including the Situated Leadership model. This component represents 20% of the assessment and has a suggested length of 600 words. Component 2 examines team roles. Students must present evidence from their Team Roles Test, identify their preferred team role and explain why it suits them. They must then identify two other Belbin team roles that would be important when building a team and explain their relevance. Connections can also be made between the Team Roles Test, Belbin’s framework and the results of the Conflict Management questionnaire. This component contributes 20% and has a suggested length of 600 words. Component 3 requires students to develop an individual organisational change plan in response to a fictional case study in which ARU is considering the adoption of AI to mark student coursework assignments and examinations. The plan evaluates change enablers and barriers, stakeholder involvement, ethical considerations and resource constraints. Students then develop an implementation strategy using a suitable change-management framework such as Lewin’s Change Model or Kotter’s 8-Step Model, including stakeholder engagement, communication, resistance management and strategies for sustaining change. This component represents 30% and has a suggested length of 900 words. Component 4 is a 900-word reflective account of what students learned about leadership while working as part of a team to design the organisational change plan. The reflection considers how leadership emerged, team collaboration, missing or required roles, conflict management and personal development. Students may structure the reflection using Kolb’s Reflective Learning Cycle or Gibbs’ Reflective Cycle and support their discussion with theories such as transformational, situational and distributed leadership, as well as Belbin’s team-role framework. Overall, the learning outcomes require students to critically reflect on their leadership style, evaluate classical and contemporary leadership theories, understand organisational change processes and develop evidence-based change strategies. The assessment also emphasises reflective practice and personal leadership development through experiential learning in a group setting.
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Organisational Strategy and Sustainability
2,473 words
Strategic Evaluation of Hindustan Unilever Limited (HUL): Organisational Strategy and Sustainability
This 2,473-word MSc Management coursework for BPP University’s Organisational Strategy and Sustainability module examines the strategic, sustainability and leadership dimensions of Hindustan Unilever Limited (HUL). The report applies the module’s learning outcomes through four main areas: strategic environmental analysis, ethical and sustainable practice, evaluation of strategic options, and personal leadership and sustainability reflection. The assignment is structured around PESTEL and VRIO for strategic analysis, the Triple Bottom Line for sustainability evaluation, the Ansoff Matrix for strategic options, and Emotional Intelligence and Transformational Leadership for personal reflection. The first section evaluates HUL’s external and internal environment. PESTEL analysis considers political and legal requirements, economic pressures, social changes, technological developments and environmental risks. The report highlights issues including packaging regulation, extended producer responsibility, data privacy, commodity and energy volatility, rural–urban differences, AI-enabled operations, digital traceability, climate risk, water stress and packaging circularity. VRIO analysis then evaluates HUL’s purposeful brands and portfolio breadth, rural route-to-market, digital operations and analytics, and supplier development and sustainability governance as sources of competitive advantage. The second section assesses HUL’s ethical, sustainable and responsible practices through the Triple Bottom Line framework of People, Planet and Profit. The analysis considers workforce and community priorities, customer responsibility, renewable energy, emissions, water stewardship, waste and packaging, as well as productivity, efficiency, risk mitigation and sustainable growth. A specific packaging circularity transition is proposed, including design-for-recycling, post-consumer recycled content, lightweighting, refill and reuse pilots, collection partnerships and consumer education. The third section evaluates four strategic options using the Ansoff Matrix: urban refill and concentrate formats, rural assisted commerce through “Shakti 2.0”, an ingredient traceability platform, and precision revenue-growth management in quick-commerce. Each option is considered in relation to strategic fit, VRIO capabilities, risks, implementation actions, ownership and KPIs. The final section provides a first-person reflection on leadership and sustainability. It uses Goleman’s Emotional Intelligence and Transformational Leadership to examine learning from the strategic and sustainability analysis, including self-awareness, self-regulation, empathy, collaboration and evidence-based decision-making. It also presents a 90-day leadership development plan focused on decision briefs, stakeholder pre-mortems and a personal Triple Bottom Line checklist.
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Organisational Strategy and Sustainability
2,500 words
Strategic Evaluation and Analysis of Hindustan Unilever Limited (HUL)
This 2,500-word coursework for the MSc Management module Organisational Strategy and Sustainability requires a strategic evaluation and analysis of Hindustan Unilever Limited (HUL). The assignment is written from the perspective of a management consultant at BPP Consulting Group and is addressed to HUL’s Board of Directors. It focuses on HUL’s strategic management, sustainability initiatives and responsible leadership within a global business context. The report begins by examining HUL’s internal capabilities and external business environment. Students are required to apply one strategic model to analyse the internal environment and one model to assess the external environment, such as VRIO, PESTEL or Porter’s Five Forces. The analysis should identify internal competencies, external opportunities and threats, sources of competitive advantage, and the influence of global and local market dynamics on HUL’s strategic choices. Particular consideration may be given to key regions such as the European Union, Asia and North America. The second section evaluates HUL’s ethical, sustainable and responsible business practices. The brief requires the use of one framework, such as the Triple Bottom Line or Sustainable Supply Chain Management, to assess one selected area of CSR, sustainability or ethical practice. The discussion should consider stakeholder engagement, regulatory influences such as the United Nations Sustainable Development Goals and European Union legislation, and one HUL sustainability initiative such as product lifecycle management, eco-design, renewable energy integration or supply chain transparency. The third section critically evaluates HUL’s strategic responses to current and future challenges, including climate change, artificial intelligence and digital disruption. One strategic framework, such as the Ansoff Matrix, Blue Ocean Strategy or VRIO, should be applied to evaluate strategic options and their implications for long-term sustainability, competitiveness and market relevance. The final section provides a personal leadership and sustainability reflection. Students select one leadership model, such as Goleman’s Emotional Intelligence, Hofstede’s Cultural Dimensions or Transformational Leadership, and reflect on their learning from the previous sections. The reflection covers personal development, ethical, cross-cultural or sustainable leadership, career aspirations, and values-driven leadership. The report concludes by summarising recommended changes to HUL’s organisational strategy and sustainability initiatives. The assessment requires Harvard referencing and a professional academic structure. The main body has a 2,500-word limit, with suggested allocations of approximately 50 words for the introduction, 600 words each for LO1, LO2, LO3 and LO4, and 50 words for the conclusion. The cover page, contents, references and appendices are excluded from the word count.
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Leading Through Digital Change
1,000 words
Digital Transformation Report – Leading Through Digital Change
This assessment is a formative coursework task for the Leading Through Digital Change module at BPP University Business School. The assignment requires students to act as a Digital Transformation Consultant and prepare a Digital Transformation Report for one selected organisation. The purpose is to evaluate the organisation’s current digital transformation requirements and propose changes that can help maintain competitive advantage and create business value. Students are required to select one organisation from the options provided in the assessment brief. The listed organisations include Tata Motors, Meezan Bank Limited, Hulu, and Puma SE. The report should consider the organisation’s digital change environment and develop an appropriate strategic response to technological change. The main task requires students to critically review and propose one appropriate digital transformation strategic framework for the selected organisation. The assessment specifies that students should use one framework from McKinsey 4Ds, BCG 3 Stages, Gartner’s 6 Steps, or Cognizant’s 4 Pillars. The selected framework should be applied to the organisation’s digital transformation requirements. Students must also identify digital transformation objectives that support important organisational departments such as operations, ICT, and marketing. Examples and evidence from personal research can be incorporated to strengthen the analysis. The report should demonstrate understanding of management and leadership strategies in organisations experiencing digital change. Students are expected to connect the proposed framework and digital transformation objectives with the factors driving technological transformation within the selected organisation. The assessment also requires appropriate academic structure, including an introduction, Task 1, conclusion, references, and an appendix where necessary. The report has a main-body word limit of 1,000 words, excluding the cover page, table of contents, list of abbreviations, references, and appendices. It should be written in the third person and follow professional academic standards. Sources must be appropriately cited using the Harvard referencing system. The assessment focuses on applying management and leadership knowledge to digital transformation and developing a structured strategic response to digital change.
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Effective Marketing Management
470 words
Bright Network Academy – Learn New Skills
This assignment, titled “Bright Network Academy – Learn New Skills,” is part of the Effective Marketing Management module and focuses on developing contemporary skills that support marketing effectiveness and future career development. The assignment introduces Bright Network Academy as a free e-learning platform providing expert advice and learning opportunities designed to help students prepare for the world of work and strengthen their graduate applications. Students are required to select and complete a minimum of two Bright Network Academy courses, provided that each selected course is at least 35–40 minutes long. Alternatively, students may choose shorter courses of approximately 15–20 or 20–30 minutes, in which case four courses must be completed. After completing the selected courses, students are required to download and submit the corresponding certificates as evidence of completion. The main written component is a one-page A4 statement of approximately 500 words. In this statement, students must explain their choice of the selected short courses and justify their relevance to the Effective Marketing Management module as well as their broader relevance to future career development in marketing. The assignment therefore requires students to reflect on how the skills and knowledge gained from the selected courses can contribute to their professional development. The available Bright Network Academy courses cover areas such as transferable skills, leadership skills, commercial awareness, and entering the marketing profession. Students are expected to consider how their chosen courses relate to contemporary marketing skills and their future professional goals. The final submission consists of a single file beginning with the approximately 500-word statement on the first page, followed by the completed course certificates on subsequent pages. The grading criteria allocate 25% to the first certificate, 25% to the second certificate, and 50% to the quality of the written statement. The assignment therefore combines evidence of course completion with reflective writing about the relevance of the selected learning activities to marketing and career development.
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Business Ethics / Corporate Social Responsibility
2,500 words
Success Through Business Ethics (BS846) — Individual Report: Ethical Failure in an FMCG Brand, Moral Philosophy, Decision-Making and Leadership Response
This Level 7 individual report examines a real fast-moving consumer goods brand that was found to have engaged in unethical business practices between 2000 and 2023, and works through why the failure happened rather than simply recounting what occurred. The brand is selected on the basis that sufficient documented evidence exists about both the company and its external environment — regulatory findings, investigative journalism, financial disclosures and NGO reporting — so that every analytical claim can be supported rather than assumed. The introduction establishes what business ethics means as an academic field, drawing on recognised sources, before introducing the chosen brand and setting out concisely what the unethical practices were, when they came to light and who was harmed. The first and largest analytical section applies three moral philosophical bases from the module to the case. Each is used as a lens rather than described in isolation: the utilitarian calculation the company appears to have made and where its accounting of harm was deficient, the duty-based obligations to consumers, workers or communities that were breached regardless of outcome, and the character and organisational culture questions that virtue ethics raises about how such decisions became normal internally. The evaluation is genuinely critical — it identifies where the company's conduct could be partially defended under one framework while failing badly under another, which is where the analytical marks sit. The second section takes one of the two theoretical approaches offered and applies it in depth. Where ethical decision-making is chosen, the report traces the sequence of judgements that produced the outcome, examining awareness, intent, organisational pressure and the moral intensity of the issue. Where social accounting is chosen, it assesses what the company disclosed about its social and environmental impact against what was actually occurring, and what that gap reveals about the purpose its reporting served. The third section evaluates leadership. It characterises the prevailing leadership style from the evidence and then focuses on the response once the practices were exposed — whether leaders denied, deflected, settled quietly or accepted accountability — supported by tables, figures and quoted material showing the consequences in share price, revenue, regulatory penalties and documented social or environmental harm. Three concrete recommendations follow, each derived directly from a failure identified in the preceding analysis and justified specifically for this brand rather than offered as generic good practice, with a short conclusion drawing the sections together. Harvard referencing is applied in text and in an alphabetised reference list.
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Computing and Digital Technologies
3,000 words
Contemporary Computing and Digital Technologies: AI Agents Hackathon Reflective Report
This postgraduate reflective assessment forms part of the Contemporary Computing and Digital Technologies module and is based on experiential learning undertaken through an AI-focused hackathon. The hackathon theme, “AI Agents Unleashed – Building the Future of Automation,” requires MSc students from computing-related disciplines to collaborate on intelligent agent-based solutions capable of automating complex tasks, solving real-world problems and supporting human decision-making. The hackathon encourages students to investigate agent-based system design, intelligent automation and responsible AI development. Potential applications include autonomous cybersecurity monitoring, multi-agent systems for information gathering and decision support, automated data pipelines, intelligent software-development assistants, and conversational systems such as virtual tutors or career coaches. Students may use code-based approaches or platforms such as Flowise, Microsoft Power Automate and Make.com, while more advanced implementations can use technologies including LangChain, AutoGen, Python-based agent SDKs, APIs and large language models. The 3,000-word Individual Reflective Report, worth 70% of the module assessment, evaluates the student's learning and professional development arising from these experiential activities. The first component is a 2,000-word Portfolio of Evidence, requiring evidence-based reflection on participation in the hackathon. Students should evaluate their leadership and teamwork competencies using concrete evidence such as screenshots, code commits and feedback while identifying key lessons for personal and professional development. They must also consider how the experience applies to future research, career development or professional practice. The remaining 1,000 words comprise a Critical Self-Reflection examining the student's personal contribution and achievement of learning-contract goals. Students are expected to critically consider challenges encountered, how those challenges were addressed, lessons learned and their development as effective collaborative team members. Overall, the assessment integrates technical experimentation, reflective practice, teamwork, leadership, professional development and responsible use of emerging AI technologies, supported by a structured portfolio of evidence
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Business Management / Strategic Management
50,000 words
Starbucks Labour Relations and Unionisation: Strategic Business Consultancy Analysis
his Masters-level Business Project presents a strategic consultancy analysis of Starbucks, focusing on the company's ongoing labour-relations challenges, unionisation disputes and associated legal, operational and reputational implications. The project examines how employee relations and organised labour can develop from a human-resource concern into a wider strategic management issue affecting corporate governance, organisational performance, stakeholder trust and long-term brand value. The report follows the consultancy structure required by the Business Project assessment, beginning with identification of a current organisational challenge and the resulting issues affecting the client organisation. The official brief requires the selected challenge to be connected with current affairs, emerging industry trends and the organisation's wider business strategy. It also requires evaluation of both internal and external stakeholders and analysis using conceptual and numerical secondary data. In the completed project, Starbucks' labour dispute and unionisation environment are examined through several strategic-management frameworks. PESTLE analysis is used to assess political, economic, social, technological, legal and environmental influences surrounding labour relations. SWOT analysis evaluates Starbucks' organisational strengths, weaknesses, opportunities and threats, while Porter's Generic Strategies considers the relationship between differentiation, competitive positioning and labour-management practices. The project also applies stakeholder analysis to groups including senior leadership, employees, unions, regulators, customers, investors and other external stakeholders. A major part of the analysis considers stakeholder power, interest, legitimacy and urgency. The assessment brief specifically requires students to identify internal and external stakeholders, assess their power and interests, and evaluate how the investigated business challenge affects each stakeholder group. The project concludes with evidence-based strategic recommendations designed to improve labour relations, governance and organisational resilience. Recommendations include strengthening good-faith bargaining, developing more consistent labour-governance practices, improving workforce systems and employee participation, incorporating labour-relations indicators into ESG and corporate reporting, and adopting a coordinated legal and reputation-management strategy. Overall, the work demonstrates the application of strategic management, stakeholder analysis, corporate governance, HRM and secondary-data evaluation to a contemporary organisational challenge. The official assessment requires recommendations to arise directly from the critical analysis and to explain how they create strategic value for the client organisation and its wider industry. The completed submission itself is titled Business Project and focuses on Starbucks; its contents include the organisational challenge, purpose of the report, stakeholder impact, secondary-data evaluation, and recommendations and conclusion.
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Business and Management
34,000 words
Examining the Role of Cross-Cultural Communication in Enhancing Team Efficiency: Evidence from McDonald’s Multicultural Workforce in London
This dissertation examines the role of cross-cultural communication in enhancing team efficiency within McDonald’s multicultural workforce, with the study framed around the challenges and opportunities created by culturally diverse working environments. The research considers how differences in language, communication styles, cultural expectations and workplace behaviour can influence employee collaboration, productivity and organisational effectiveness. The study aims to assess cross-cultural communication within multicultural teams, analyse its relationship with team success, and identify cultural factors that can support stronger workplace collaboration. The research adopts a qualitative secondary-research methodology under an interpretivist and inductive approach. Evidence is drawn from peer-reviewed academic literature, McDonald’s annual and diversity reports, and relevant hospitality-sector studies. The collected evidence is examined through thematic analysis to identify recurring patterns relating to communication barriers, workforce productivity, multicultural collaboration and inclusive leadership. The analysis is organised around four principal themes: cross-cultural diversity and workforce productivity; communication barriers and cultural challenges; diversity management and inclusive leadership; and HR practices, employee motivation and organisational performance. The discussion considers issues such as language barriers, cultural adjustment, misunderstandings, workplace conflict, leadership representation, employee inclusion, recruitment, training, digital HR systems and the use of AI-enabled workforce technologies. The study finds that workforce diversity alone does not automatically generate higher productivity. Instead, the effectiveness of multicultural teams depends substantially on the communication structures, inclusive leadership practices and HR support systems used by the organisation. Effective cross-cultural communication can strengthen coordination, customer responsiveness, employee engagement and operational efficiency, while poorly managed communication differences can contribute to delays, misunderstanding, stress and conflict. The report concludes with recommendations for continued cross-cultural communication training, inclusive leadership development, conflict-resolution initiatives and multilingual communication support. It also recognises the limitation of relying on secondary evidence and identifies primary research with employees and managers as a potential direction for future research. Overview word count: approximately 350 words.
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Management / Digital Transformation and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Report and Future Technology Poster
This Masters-level assessment for the Leading Through Digital Change module examines how organisations can respond strategically and effectively to rapid technological and digital transformation. Students take the role of a Digital Transformation Manager for one selected international organisation and prepare a professional Digital Transformation Report accompanied by an A4 digital poster. The purpose is to evaluate the organisation's current digital context and recommend changes that can strengthen competitive advantage and create sustainable business value. The first component requires critical evaluation and recommendation of one appropriate digital transformation strategic framework. Students may apply frameworks such as the McKinsey 4Ds, BCG Three Stages, Gartner's Six Steps or Cognizant's Four Pillars. The analysis should establish clear digital transformation objectives relevant to organisational functions such as operations, ICT and marketing, while using organisational evidence, academic research and practical examples to justify the proposed strategic direction. The second component is an academic poster evaluating two disruptive technologies or techniques expected to affect the chosen organisation, its industry, employment and the labour market over the next five years. Potential technologies include Artificial Intelligence and Machine Learning, 5G connectivity, the Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should combine academic literature with real-world examples to demonstrate the likely opportunities, challenges and wider organisational implications of technological disruption. The final component focuses on digital leadership. Students analyse and recommend two suitable leadership approaches for managing and supporting digital transformation. Relevant approaches may include agile leadership, ethical-tech leadership, people-oriented leadership, hyperaware agile leadership and Goleman's leadership styles. Overall, the assessment integrates digital strategy, innovation, emerging technologies and leadership. The wider module also covers digital transformation strategies, data-driven decision-making, leadership in the digital age, artificial intelligence in contemporary business, digital risk management and planning for the future. Reference style: Harvard. Main report word limit: 1,500 words. Poster: A4 size with no specified word count.
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Management / Business Management
5,000 words
Principles of Management: AstraZeneca Management Analysis and Skills Development Report
This Masters-level Principles of Management assignment examines the management practices, organisational environment and managerial functions of AstraZeneca plc. The assessment is structured as a 5,000-word management report in which the student acts as a business consultant and critically evaluates how management theories, concepts and practices contribute to organisational performance and value creation. The work requires the application of relevant academic literature alongside case-study evidence and independent research on AstraZeneca. The first part of the assessment considers key management theories and practices. Students are expected to examine how management contributes to AstraZeneca's success, apply an appropriate dimension of the Competing Values Framework, and select an additional relevant management theory. Suggested theoretical perspectives include Scientific Management, Bureaucratic Theory, Administrative Theory, Contingency Theory and Total Quality Management, although students are encouraged to select theories most appropriate to the organisation rather than applying every available model. The assignment also evaluates AstraZeneca within the global business environment. Frameworks such as LoNG-PEST or Porter's Five Forces may be used to analyse global, national and local influences, including significant opportunities and threats. Students then critically analyse an internal organisational challenge and consider how the core management functions of planning, organising, leading and controlling can be applied to address it. Supporting analytical approaches may include Value Chain analysis, VRIO and stakeholder analysis. A further component focuses on personal and professional development. Students complete a Personal SWOT analysis and construct a Skills Development Plan linked to future career aims. This is followed by a 500-word reflective statement examining personal management competencies, including self-management, problem-solving and decision-making. An appropriate reflective framework, such as Borton, Kolb or GROW, is applied to structure the reflection. Overall, the assessment integrates management theory, organisational analysis, global business considerations, managerial decision-making and reflective professional development. It is designed to demonstrate Level 7 critical analysis and the practical application of management concepts to a contemporary multinational organisation. The wider module covers management theories, stakeholder management, global management, planning and decision-making, human resource management, leadership, operations and finance for managers
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Customer Experience / Business Management / Marketing
2,500 words
Customer Experience Strategy Analysis in the Global Quick-Service Restaurant Industry
This MSc assessment requires students to produce a 2,500-word business report critically analysing the customer experience (CX) strategy of a major organisation operating within the global quick-service restaurant industry. Students must select one company from Starbucks, McDonald’s or Chipotle Mexican Grill and focus their analysis on the organisation's customer experience strategy within one clearly identified country. The report is written from the perspective of a CX consultant and is intended for the chosen company's Board of Directors. The assessment first requires students to explain the concept and strategic importance of customer experience and evaluate how CX contributes to business success. This includes examining the mutually beneficial relationship between the organisation and its customers, assessing the impact of CX on business and financial performance, and using company-specific examples to demonstrate how customer experience can create competitive advantage. A major part of the report focuses on the organisation's ability to deliver a seamless omnichannel customer journey. Students must develop a research-informed customer persona covering customer profile, goals, pain points and motivations, and then construct a detailed customer journey map addressing stages, needs, activities, feelings, pain points and opportunities for improvement. The effectiveness of the organisation's existing customer journey must then be critically evaluated and practical areas for improvement identified. Students must also evaluate three customer experience metrics, examining their benefits, limitations and relevance to the selected brand. The final part of the report critically evaluates the organisation's customer-centric culture in the context of increasing digitalisation, with specific consideration of CX leadership, CX governance and one additional critical success factor such as people, organisational structure, strategy, process or innovation. The report must be presented in an academic business-report format with an automatic table of contents, page numbering, consistent formatting and 1.5 line spacing. Academic sources, figures, diagrams and independent research must be appropriately cited using the Harvard Referencing System. Important for the public library: because the brief allows three different companies and any country, keep the Reference Library title generic unless the uploaded past work is specifically based on one brand. If the actual completed assignment is on Starbucks, McDonald’s or Chipotle, I can give you a more specific title and key topics for that exact work.
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Cyber Security for Business and Cloud Management
This activity aims to assess your comprehension of the diverse concepts discussed in this module. You must use the frameworks and concepts covered in this module's delivery to respond to all the tasks below. Scenario ShieldSafe Analytics Ltd. is a fast-growing health analytics company specialising in AI-driven patient diagnostics and telehealth platforms. Operating across multiple countries, the company processes high volumes of real-time patient data, including biometric and genomic records. Due to the increased reliance on remote healthcare and IoT-enabled medical devices, their infrastructure has expanded into hybrid cloud environments. Recently, ShieldSafe experienced a suspected data exfiltration incident involving anomalous traffic from one of its diagnostic platforms integrated with third-party cloud APIs. As a result, executive leadership has raised concerns about the company’s vulnerability to adversarial information operations, particularly in relation to data manipulation, misinformation, and insider threats. As a Junior Cybersecurity Strategist, you’ve been recruited to support the lead cyber intelligence consultant in reviewing vulnerabilities within their information environment, exploring offensive and defensive Information Operations (IO) concepts, and crafting robust cyber defence mechanisms. The leadership also wants to migrate a legacy electronic health record (EHR) system used across its African operations to a more scalable and secure cloud infrastructure. However, concerns exist regarding cross-border data protection laws, insider threats, and the strategic use of information in potential cyber warfare scenarios.
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mgt
This module requires you to complete two assessments: a group presentation (25%) and an individual report (75%). In the group presentation, your team must analyse a chosen industry using strategic tools such as PESTEL analysis, Porter’s Five Forces, and competitor/strategic group analysis. The presentation should critically evaluate the external and industry environment, include graphs, charts, and academic references, and demonstrate strong teamwork and confident delivery during the 15-minute presentation and 5-minute Q&A session. The individual report requires you to select a company from the recommended list and critically evaluate its strategic challenges, business ethics, sustainability practices, and/or organisational culture issues. You must analyse the impact of these issues on the company, provide well-justified recommendations, suggest suitable leadership and management approaches, and support all arguments using relevant strategic and leadership theories. The work should be analytical rather than descriptive, properly referenced with in-text citations, professionally formatted, and based on extensive research.
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L7 Cyber Security for Business and Cloud Management
This activity aims to assess your comprehension of the diverse concepts discussed in this module. You must use the frameworks and concepts covered in this module's delivery to respond to all the tasks below. Scenario ShieldSafe Analytics Ltd. is a fast-growing health analytics company specialising in AI-driven patient diagnostics and telehealth platforms. Operating across multiple countries, the company processes high volumes of real-time patient data, including biometric and genomic records. Due to the increased reliance on remote healthcare and IoT-enabled medical devices, their infrastructure has expanded into hybrid cloud environments. Recently, ShieldSafe experienced a suspected data exfiltration incident involving anomalous traffic from one of its diagnostic platforms integrated with third-party cloud APIs. As a result, executive leadership has raised concerns about the company’s vulnerability to adversarial information operations, particularly in relation to data manipulation, misinformation, and insider threats. As a Junior Cybersecurity Strategist, you’ve been recruited to support the lead cyber intelligence consultant in reviewing vulnerabilities within their information environment, exploring offensive and defensive Information Operations (IO) concepts, and crafting robust cyber defence mechanisms. The leadership also wants to migrate a legacy electronic health record (EHR) system used across its African operations to a more scalable and secure cloud infrastructure. However, concerns exist regarding cross-border data protection laws, insider threats, and the strategic use of information in potential cyber warfare scenarios.
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