This Global Business Strategy assessment is an individual e-portfolio that requires students to conduct a comprehensive strategic analysis of a selected global company facing a significant business challenge. The assessment focuses on the identification and analysis of a real organisational problem, evaluation of the global business environment, development of sustainable strategic options, the role of strategic leadership, and recommendations for future growth and competitiveness. Students are required to select a global company from any industry and investigate challenges such as loss of market position, difficulties in gaining or regaining market share, operational challenges, or declining revenues and profits. Relevant strategic theories, models and academic evidence should be used throughout the analysis. The first stage focuses on selecting the organisation, identifying its strategic purpose, vision, mission and objectives, and analysing the significant problem affecting the company. Students are expected to investigate both internal and external aspects of the global business environment and identify factors that may have contributed to the organisation's challenges. Appropriate theories and strategic models should be applied to provide a critical analysis of the business context. The second stage examines sustainable business strategies, diversification and competitive advantage. Students are required to conduct a resource audit and use an appropriate strategic model to assess how the organisation can sustain competitive advantage. The assessment also requires students to propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate, supported by relevant theories and models. The third stage addresses strategic change, leadership and governance. Students must demonstrate an understanding of effective leadership styles and their relevance to strategic change, good governance and ethical business practices. The role of ethics in international business should be examined using relevant practical examples and evidence. The fourth stage focuses on good strategy execution, evaluation, recommendations and conclusion. Students are expected to justify how the selected organisation can execute strategy effectively using available resources and process management tools that support continuous improvement. At least two strategic options should be considered, with attention given to their feasibility, potential impact, alignment with organisational goals and available resources, as well as the role of leadership and leadership styles. The assessment concludes with a summary report of approximately 1,000–1,500 words, synthesising the key learning and insights gained from the individual tasks. The overall report should be approximately 2,500 words, excluding references and appendices, and should follow the ULBS Harvard referencing style. Evidence and artefacts may include business-journal articles, professional or government reports, relevant videos, analytical tables, competitive-position graphs and financial or balanced-scorecard information. The completed e-portfolio is compiled in PebblePad and submitted as a PDF through Turnitin.
Global Business Strategy · Global Business Environment · Strategic Planning · Strategic Implementation · Global Company Analysis · Strategic Analysis · Internal Environment · External Environment · PESTLE Analysis · SWOT Analysis · Porter’s Five Forces · Diversification Strategy
Megaminds has supported academic requirements in global business strategy, l7 global business strategy and related disciplines.