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Managing Customer Experience
1,000 words
Managing Customer Experience – Customer Experience Strategy Report
This assessment for the Managing Customer Experience module requires students to prepare a 1,000-word business report evaluating the customer experience (CX) strategy of one selected banking organisation. Students must choose one company from the organisations provided in the assessment brief and analyse its customer experience strategy within the specific country in which it operates. The report is designed to develop a critical understanding of the importance of customer experience for business success and the ways in which organisations can create a seamless omnichannel customer journey. The assessment provides a choice of six banking organisations: Lloyds Banking Group in the United Kingdom, HDFC Bank in India, Habib Bank Limited (HBL) in Pakistan, Nabil Bank Ltd in Nepal, Prime Bank PLC in Bangladesh, and Access Holdings/Access Bank in Nigeria. Students are required to clearly identify the selected organisation and country in their report and use relevant customer experience concepts, academic literature, research and practical examples to support their analysis. The first major requirement is to explain the concept of customer experience and critically review its importance to the success of the selected banking brand. The report should consider the role of CX, the mutual benefits created for the organisation and its customers, and the impact of customer experience on business performance, including financial performance. Students should also provide specific examples demonstrating how the selected bank has used customer experience to create or strengthen competitive advantage. The second major requirement is to evaluate how the selected bank delivers a seamless omnichannel customer experience. This requires discussion of the organisation's approach to creating a consistent customer journey across relevant channels. Students must develop a detailed customer persona based on research and data analysis, covering the persona's profile, goals, pain points and motivations. They must also create a customer journey map using the recommended class template. The journey map should identify stages, needs, activities, feelings, pain points and opportunities for improvement. The report should evaluate the effectiveness of the selected bank's customer journey and identify areas where the organisation could improve the ease and quality of the customer's experience. The customer persona and customer journey map are important components of the assessment, and the words contained within these visual templates do not count towards the 1,000-word limit. The report must be written in an academic style and in the third person. Harvard referencing is required for academic sources, figures, diagrams and independent research. The main report has a maximum word count of 1,000 words, excluding the cover sheet, title page, table of contents, references and appendices. The assessment therefore combines academic research, customer experience theory, organisational analysis, customer persona development, journey mapping and critical evaluation of omnichannel customer experience.
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Leading Through Digital Change
1,000 words
Leading Through Digital Change – Digital Transformation Report
This formative assessment for the Leading Through Digital Change module requires students to act as a Digital Transformation Specialist and prepare a Digital Transformation Report for a selected retail organisation. The assessment focuses on how traditional brick-and-mortar retailers can respond to the rapid growth of e-commerce and changing customer expectations. Students are required to evaluate the digital changes affecting their selected organisation and propose appropriate strategic changes that can help maintain competitiveness and create business value. The assessment is aligned with Learning Outcome 1, which focuses on applying knowledge and understanding of management and leadership strategies in organisations experiencing digital change. Students must select one organisation from the options provided in the assessment brief. The available organisations are River Island, Khaadi, Shoprite Holdings Ltd, Reliance Retail and Carphone Warehouse. Each organisation operates within the retail sector but has different markets, products and business contexts, allowing students to investigate digital transformation from an organisational perspective. The main task requires students to critically review and propose an appropriate digital transformation strategic framework that the selected organisation should employ in response to current digital change. Students must use one digital transformation framework from the specified choices: McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The chosen framework should be applied to the organisation rather than simply described. The report should also establish digital transformation objectives that support important organisational departments, particularly operations, ICT and marketing. Examples may be used to strengthen the discussion, while higher-level work should demonstrate extensive personal research and critical evaluation. The report should demonstrate an understanding of the organisation's technological challenges, factors driving digital transformation, internal and external threats, opportunities and emerging digital practices. Stronger submissions are expected to provide clear justification for the selected transformation framework and explain how proposed objectives connect with the factors driving the organisation's digital transformation. The marking criteria place importance on knowledge, analysis, justification, evidence-based discussion and the use of relevant and recent research. The submission has a maximum main-body word count of 1,000 words. The cover page, table of contents, list of abbreviations, references and appendices are excluded from the word count. The required structure includes the BPP cover sheet, table of contents, list of abbreviations where appropriate, introduction, Task 1, conclusion, references and appendix if required. The report must be written in the third person, use professional academic formatting, include correctly labelled tables and figures where applicable, and use Harvard referencing and in-text citations. Overall, the assessment develops students' ability to analyse digital transformation challenges in retail organisations and apply management and leadership concepts to develop a strategically justified response to digital change. It combines organisational analysis, digital transformation frameworks, strategic objectives, academic research and professional business-report writing.
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Global Business Strategy
2,500 words
Global Business Strategy: Strategic Analysis and Growth of a Global Company
This Global Business Strategy assessment is an individual e-portfolio that requires students to conduct a comprehensive strategic analysis of a selected global company facing a significant business challenge. The assessment focuses on the identification and analysis of a real organisational problem, evaluation of the global business environment, development of sustainable strategic options, the role of strategic leadership, and recommendations for future growth and competitiveness. Students are required to select a global company from any industry and investigate challenges such as loss of market position, difficulties in gaining or regaining market share, operational challenges, or declining revenues and profits. Relevant strategic theories, models and academic evidence should be used throughout the analysis. The first stage focuses on selecting the organisation, identifying its strategic purpose, vision, mission and objectives, and analysing the significant problem affecting the company. Students are expected to investigate both internal and external aspects of the global business environment and identify factors that may have contributed to the organisation's challenges. Appropriate theories and strategic models should be applied to provide a critical analysis of the business context. The second stage examines sustainable business strategies, diversification and competitive advantage. Students are required to conduct a resource audit and use an appropriate strategic model to assess how the organisation can sustain competitive advantage. The assessment also requires students to propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate, supported by relevant theories and models. The third stage addresses strategic change, leadership and governance. Students must demonstrate an understanding of effective leadership styles and their relevance to strategic change, good governance and ethical business practices. The role of ethics in international business should be examined using relevant practical examples and evidence. The fourth stage focuses on good strategy execution, evaluation, recommendations and conclusion. Students are expected to justify how the selected organisation can execute strategy effectively using available resources and process management tools that support continuous improvement. At least two strategic options should be considered, with attention given to their feasibility, potential impact, alignment with organisational goals and available resources, as well as the role of leadership and leadership styles. The assessment concludes with a summary report of approximately 1,000–1,500 words, synthesising the key learning and insights gained from the individual tasks. The overall report should be approximately 2,500 words, excluding references and appendices, and should follow the ULBS Harvard referencing style. Evidence and artefacts may include business-journal articles, professional or government reports, relevant videos, analytical tables, competitive-position graphs and financial or balanced-scorecard information. The completed e-portfolio is compiled in PebblePad and submitted as a PDF through Turnitin.
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Leading Through Digital Change
1,500 words
Digital Transformation Report and Poster
This assessment requires students to act as a Senior Digital Transformation Manager and produce a Digital Transformation Report and Poster for one selected sports retail organisation. The purpose of the assessment is to evaluate the organisation's current digital environment and recommend changes that can help it maintain competitive advantage and create business value in response to continuing digital change, changing consumer expectations, e-commerce growth, sustainability requirements, digital innovation and supply chain resilience. The assessment consists of three connected sections addressing digital transformation strategy, future digital trends and digital leadership. The first section requires students to critically review and propose an appropriate digital transformation strategic framework for their selected organisation. Students must select and apply one framework from McKinsey's 4Ds, BCG's 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The framework should be applied to the chosen organisation rather than simply described. The analysis should also establish digital transformation objectives that support key business functions such as operations, ICT and marketing, with relevant examples and evidence from research used to strengthen the discussion. The second section requires the design of an A4 poster evaluating two disruptive technologies or techniques that are likely to influence the smartphone industry, employment and the labour market over the next five years. Potential technologies identified in the brief include Artificial Intelligence and Machine Learning, 5G connectivity, Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should communicate the expected impact of the selected technologies using academic literature and real-life examples. The third section focuses on digital leadership. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. Possible approaches include hyperaware agile leadership, ethical technology leadership, people-oriented leadership, agile leadership and Goleman's leadership styles. The recommendations should be supported by relevant theories, academic literature and real organisational examples. The assessment is aligned with three learning outcomes. These address the application of management and leadership strategies during digital change, critical assessment of the impact of digital change on markets, organisations and employees, and evaluation of the leadership attributes and skills required to manage organisations and people in digitally changing environments. The final submission must include a clear introduction and conclusion, demonstrate intellectual originality and critical analysis, use appropriate academic evidence and follow Harvard referencing. The report is limited to 1,500 words, excluding the A4 poster, and students must select only one of the specified sports retail organisations for their analysis. The selected organisation should be analysed consistently across the strategic framework, future technology and digital leadership sections.
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Managing Customer Experience
2,500 words
Customer Experience Strategy: Critical Evaluation of a Global Mobile Phone Brand
This assessment requires a 2,500-word business report critically evaluating the customer experience (CX) strategy of one company operating within the global mobile phone industry. Students must select one company from Samsung, Apple, Huawei or Google and analyse its customer experience strategy within one specific country in which the company operates. The report is written from the perspective of a CX consultant and is intended for the Board of Directors of the selected company. Relevant customer experience concepts, academic literature and practical business applications should be incorporated throughout the report. The first part of the report examines the concept of customer experience and its importance to business success. The analysis should consider the role of CX, the mutual benefits created for the company and its customers, the effect of CX on business and financial performance, and specific examples of how the selected brand has used customer experience to achieve competitive advantage. The second part evaluates how the selected company delivers a seamless omnichannel customer experience. This requires consideration of customer personas and customer journey mapping and their contribution to developing an effective customer strategy. Students must create a detailed customer persona based on research and data analysis, covering the profile, goals, pain points and motivations of the selected customer. A customer journey map should then identify stages, needs, activities, feelings, pain points and opportunities for improvement. The report should evaluate the effectiveness of the company's customer journey and suggest practical improvements. The words contained within the recommended customer persona and customer journey map templates are excluded from the 2,500-word limit. The third part evaluates the effectiveness of the company's use of customer experience metrics to measure the quality of its relationship with customers. Students must discuss three CX metrics covered in the module and critically assess their benefits, limitations and relevance to the selected company. The analysis should explain why these metrics would be useful for measuring the mutually beneficial relationship between the company and its customers. The final part critically reflects on the company's ability to create a customer-centric culture in an increasingly digital environment. This includes evaluating CX leadership and CX governance, as well as one additional critical success factor such as people, CX structure, strategy and process, or innovation. The report should conclude by evaluating the overall quality of the company's relationship with its customers and proposing practical ways to improve customer experience in the era of increasing digitalisation. The assessment addresses four learning outcomes relating to the importance of customer experience, organisational CX performance metrics, seamless omnichannel customer journeys and customer experience strategies in the context of rapid digitalisation. The submission must use Harvard referencing and an academic business-report style.
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1,000 words
Organisational Strategy and Sustainability: Strategic and Sustainability Analysis of Engineers & Planners Company Ltd
This formative Organisational Strategy and Sustainability assessment requires students to act as a management consultant for BPP Consulting Group and provide a strategic and sustainability evaluation of ENGINEERS & PLANNERS COMPANY LTD for its Board of Directors. The task focuses on how internal capabilities, external market forces, sustainability pressures, ethical practices and responsible leadership shape the organisation’s strategy within an increasingly global business environment. Formative Assessment - Organisa… ENGINEERS & PLANNERS COMPANY LTD is described as a Ghanaian-owned mining and construction contracting company, established in 1997 and headquartered in Accra. Its activities include contract mining, road construction, tailings-dam construction, land reclamation and hard-rock mining, with operations in Ghana and Liberia. The company also owns Dzata Cement, a cement manufacturing facility in Tema with an annual production capacity of approximately 2.3 million metric tons. Formative Assessment - Organisa… Formative Assessment - Organisa… The formative task addresses the first two learning outcomes of the summative assessment. LO1 – Strategic Environmental Analysis requires a brief but critical evaluation of the organisation’s internal resources and capabilities together with its external environment. Students should use one internal and one external strategic framework, with examples including PESTEL or Porter’s Five Forces, identify internal competencies, opportunities and threats, and consider how the organisation might respond to dynamic market forces in regions such as the European Union, Asia or North America. Sources of competitive advantage should also be identified from the internal analysis. Formative Assessment - Organisa… Formative Assessment - Organisa… LO2 – Ethical, Sustainable and Responsible Practices requires students to assess how ENGINEERS & PLANNERS COMPANY LTD could integrate CSR, sustainability or ethical practice into its wider business strategy. The brief recommends applying one framework such as the Triple Bottom Line or Sustainable Supply Chain Management. The discussion should connect the sustainability analysis back to the strategic issues identified under LO1. Formative Assessment - Organisa… Formative Assessment - Organisa… Students are also expected to consider how leadership shapes the organisation’s sustainability response, including engagement with stakeholders such as suppliers, customers and NGOs and the influence of regulatory frameworks such as the UN Sustainable Development Goals and relevant European Union legislation. One specific sustainability initiative should be briefly considered, such as product lifecycle management, eco-design, renewable-energy integration or supply-chain transparency. Formative Assessment - Organisa… The recommended report structure consists of an introduction, LO1 Strategic Environmental Analysis, LO2 Ethical, Sustainable and Responsible Practices, and a conclusion summarising recommended strategic and sustainability improvements. Suggested allocations are approximately 50 words for the introduction, 450 words for LO1, 450 words for LO2 and 50 words for the conclusion. Formative Assessment - Organisa… The total submission limit is 1,000 words, with the main body subject to the word-count restriction. The work must use third-person academic writing, professional formatting, appropriate tables and figures, and consistent Harvard citations. Formative Assessment - Organisa… Higher-quality work is expected to go beyond descriptive use of strategic models by critically evaluating the organisation’s internal and external environment, identifying key drivers of change, considering global and local influences on strategic choices, and linking sustainability and responsible-business practices to stakeholder expectations and regulatory pressures. Formative Assessment - Organisa… Formative Assessment - Organisa…
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Strategic Management / Sustainability / Responsible Leadership
2,500 words
Organisational Strategy and Sustainability: Strategic Evaluation of Engineers & Planners Company Ltd
This Consultancy Project Proposal assessment requires students to develop a professional and feasible research proposal addressing a current organisational issue or business challenge affecting an existing organisation. The work combines critical business analysis with research design, secondary-data methodology, ethics and visual communication through an accompanying one-page digital poster. MSc Management Summative Assess… The first task requires students to introduce the selected organisation and critically examine between one and three current challenges. The discussion must be evidence-based and supported by recent sources. Stronger work should connect the identified issues to current affairs, recent news, Sustainable Development Goals and relevant academic or company evidence. MSc Management Summative Assess… The second task requires development of a clear research aim, three objectives and, for stronger submissions, one or two research questions. Students must demonstrate awareness and application of research methodology using secondary research only, while incorporating both qualitative and quantitative approaches. The research design should be directly connected to the selected organisational challenges. MSc Management Summative Assess… The third task focuses on the research plan and ethical considerations. Students must explain ethical issues associated with secondary-data collection and support the discussion using credible literature. The accompanying poster should present a coherent research plan and demonstrate effective data-analysis and data-presentation skills through relevant graphs, charts, tables or descriptive statistics. MSc Management Summative Assess… The fourth task assesses the student's ability to critically organise and synthesise information into a coherent proposal. The written report should use recent, credible sources, while the poster should include a short reflection on challenges encountered when synthesising evidence for the proposed study. MSc Management Summative Assess… The report must be written in the third person and use Harvard referencing. The proposed structure allocates approximately 150 words to the introduction, 400 words to the challenge discussion, 150 words to the research aim and objectives, 500 words to methodology, 200 words to ethical considerations and 100 words to the conclusion. The digital poster has no formal word count but must fit on a single A4 page and use a readable 10–12 point font. MSc Management Summative Assess… MSc Management Summative Assess… Overall, the assessment develops skills in consultancy problem definition, research design, secondary-data analysis, mixed-method thinking, ethical research practice, critical synthesis and professional visual communication.
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Digital Transformation / Management and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Strategy, Emerging Technologies and Leadership
This postgraduate assessment requires students to act as a Digital Transformation Consultant and evaluate how a selected organisation should respond to accelerating technological change. Students choose one organisation from the options provided in the brief and prepare a Digital Transformation Report and accompanying poster designed to recommend changes that can help the organisation maintain competitive advantage and create business value. Summative_Assessment_Leading_Th… The first section focuses on a Digital Transformation Strategic Framework. Students must critically review and apply one recognised framework, choosing from the McKinsey 4Ds, BCG 3 Stages, Gartner’s 6 Steps or Cognizant’s 4 Pillars. The analysis should identify appropriate digital-transformation objectives and explain how these can support business functions such as operations, ICT and marketing. Higher-level work is expected to move beyond description and critically evaluate recent digital initiatives and organisational challenges. Summative_Assessment_Leading_Th… The second component is an A4 poster examining future digital trends. Students must evaluate two disruptive technologies or techniques likely to influence the relevant industry, employment and the labour market over the next five years. Suggested technologies include artificial intelligence and machine learning, 5G connectivity, IoT, robotics, drone delivery, blockchain, augmented reality and virtual reality. Academic literature and real-world examples are expected to support the evaluation. Summative_Assessment_Leading_Th… The third section addresses Digital Leadership. Students analyse and recommend two leadership styles that could support organisational transformation. Relevant approaches may include hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman’s leadership styles. The analysis should explain how leadership capabilities can support collaboration, organisational networks and people during digital change. Summative_Assessment_Leading_Th… The final submission should contain a clear introduction, conclusion and Harvard-referenced evidence, and must be written in the third person with professional academic presentation. Summative_Assessment_Leading_Th… Overview word count: approximately 330 words.
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Operations Management / Business Simulation / Process Improvement
3,500 words
Operations and Simulation Analysis: Sam’s Sandwich Shop
This operations-management portfolio uses the Sam’s Sandwich Shop case study to examine service-process performance, simulation modelling, resource planning and operational improvement within a busy takeaway food environment. The case concerns a small sandwich outlet located in the departure lounge of Heathrow Airport Terminal 5, where rising terminal capacity is expected to increase customer demand over a five-month period. Students investigate how the store’s current sandwich assembly and service process performs under this growing demand and identify opportunities for operational improvement. MGT4924 Assignment instructions… The assessment consists of three related tasks. Task 1 – Arena Simulation Model requires students to develop a valid and functioning discrete-event simulation of the current system using Arena Simulation software. The model must accurately represent customer arrivals, ordering and payment, movement between the service counter and sandwich assembly area, preparation of meat, cheese and vegetarian sandwiches, resource constraints, queues and the possibility of sandwiches being rejected and remade. A commentary of up to 500 words must be included within the model to explain its main components and operation. MGT4924 Assignment instructions… MGT4924 Assignment instructions… The case provides defined operational resources, including three servers, two cash registers, one meat counter, one cheese counter and one vegetarian counter. The same server completes the full customer-service cycle, and customers join a single FIFO queue when both a server and cash register are not immediately available. The simulation must run for one week, equivalent to 168 hours, using multiple replications. MGT4924 Assignment instructions… Task 2 – Simulation Report requires a professional 1,000-word report analysing the system’s performance across the five-month period using results generated from the simulation study. Students must conduct experiments to determine suitable resource levels for each month and provide justified recommendations concerning the number of resources required for optimal operational performance. Tables and figures must be created independently in Excel rather than copied directly from Arena outputs. MGT4924 Assignment instructions… Task 3 – Operations Report requires a 2,000-word critical report examining two operations-management concepts in the context of Sam’s Sandwich Shop and the wider takeaway-food sector. Students analyse how the selected concepts are or could be implemented, identify associated operational problems and impacts, evaluate potential solutions, and consider relevant tools, techniques, methods and emerging technologies that could improve performance and competitive advantage. Two detailed and justified recommendations must be provided for each selected concept. MGT4924 Assignment instructions… Overall, the portfolio integrates discrete-event simulation, process analysis, resource optimisation, operational performance measurement and evidence-based operations-management decision making. Strong submissions are expected to move beyond simply reporting simulation outputs by critically analysing performance, evaluating experimental results, presenting high-quality data visualisations and producing logical, well-justified operational recommendations. MGT4924 Assignment instructions…
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Global Business Strategy
2,500 words
Global Business Strategy – Strategic Analysis of a Global Company
This assessment is an individual portfolio for the Global Business Strategy module. The assignment requires students to conduct a comprehensive strategic analysis of a named global company that is facing a significant business problem and to develop strategic options that can support the organisation's sustainable growth and future success. The selected company can be from any industry and may be a large or small global organisation. Students must identify a company that has experienced significant challenges during the past five years or is currently facing strategic difficulties. These may include loss of market position, inability to gain or regain market share, operational challenges, or declining revenues and profits. The assessment requires students to investigate the company's strategic purpose, vision, mission and objectives before examining the internal and external global business environment that may have contributed to its challenges. Relevant strategic theories and models should be applied to support the analysis. The portfolio is developed progressively across the semester. The first stage focuses on selecting the global company, identifying its key problem and analysing the internal and external business environment. The second stage examines sustainable business strategies, diversification and competitive advantage through a resource audit, together with an appropriate model for supporting global business growth. Students must also propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate. The third stage focuses on strategic change, leadership and governance. Students are expected to demonstrate an understanding of effective leadership styles, the role of leadership in strategic change, good governance and the importance of ethics in international business. Practical examples should be used to demonstrate how leadership, governance and ethical considerations can contribute to business growth. The fourth stage addresses good strategy execution and evaluation. Students must justify how the proposed strategy can be effectively implemented using available organisational resources and process management tools that support continuous improvement. The analysis should lead to strategic recommendations and an evaluation of how the proposed strategies could affect the company's future performance and competitiveness in the global market. After completing the individual portfolio tasks, students must prepare a summary report of approximately 1,000–1,500 words. This report should synthesise the key learning and insights gained from each task and demonstrate how the different strategic concepts have been applied to the selected organisation. The final e-portfolio is compiled as a single academic report in PebblePad and submitted as a PDF through Turnitin. The overall report should be approximately 2,500 words ±10%, excluding references and appendices, and sources should be cited using the ULBS Harvard referencing style.
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Leading Through Digital Change
2,500 words
Leading Through Digital Change (CW1)
The Leading Through Digital Change (CW1) assessment is a summative coursework assignment for MSc Management programmes at BPP University Business School. The assessment accounts for 100% of the module marks, with a minimum of 50% required to pass. Students must submit the assessment through Turnitin and follow the Harvard Referencing System. The coursework consists of a 1,500-word business report together with an A4-size poster. The assessment requires the student to act as a Digital Transformation Consultant responsible for coordinating technology expertise within an organisation. The Chief Information Officer (CIO) requires a Digital Transformation Report and Poster that evaluate and recommend changes designed to maintain competitive advantage and create business value. Students must select one organisation from the options provided in the assessment brief: Tata Motors, Meezan Bank Limited, Hulu, or Puma SE. Part 1 addresses the Digital Transformation Strategic Framework and is linked to Learning Outcome 1. The student must critically review and propose one appropriate digital transformation framework for the selected organisation. The brief specifies that one framework should be used from McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The section should also include digital transformation objectives supporting areas such as operations, ICT and marketing. Part 2 addresses Future Digital Trends and Learning Outcome 2. Students must design a poster evaluating two disruptive technologies or techniques likely to affect the smartphone industry, employment and the labour market over the next five years. Suggested technologies include Artificial Intelligence and Machine Learning, 5G Connectivity, Internet of Things, Robotics, Drone Delivery, Blockchain, and Augmented or Virtual Reality. Academic literature and real-life examples should support the discussion. Part 3 addresses Digital Leadership Recommendations and Learning Outcome 3. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. The brief identifies possible approaches including hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman's six leadership styles, while allowing other relevant approaches. The required report structure includes the BPP University administration cover sheet, table of contents, list of abbreviations where appropriate, introduction, Part 1, Part 2 (Poster), Part 3, conclusion, references and appendix where required. The main business report is limited to 1,500 words, while the poster has no separate word limit but must fit on A4 paper. The report must be written in the third person, use professional formatting, include page numbers, correctly label tables and figures, and use Harvard in-text citations and references. The marking criteria emphasise critical evaluation rather than simple description. Higher performance requires evidence of extensive personal research, critical analysis of digital transformation frameworks, emerging technologies and leadership approaches, supported by academic literature and real-world examples. The rubric also expects strong links between the organisation's technological challenges, transformation objectives, disruptive technologies and proposed leadership approaches.
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Management
2,500 words
Managing Customer Experience – Coursework Summative Assessment
This assessment requires students to produce a 2,500-word report evaluating the customer experience (CX) strategy of one selected company in one specific country. Students choose one company from H&M, Chen One or M&S and analyse how its customer experience contributes to business success. The report is written from the perspective of a CX consultant for the company’s Board of Directors and should apply relevant customer experience concepts, literature and business examples. The report examines four key areas. First, students explain the concept of customer experience and critically review its importance to business success, including mutual benefits for the organisation and its customers, business and financial performance, and the use of CX to achieve competitive advantage. Second, students evaluate how the selected company delivers a seamless omnichannel customer journey. This includes developing a research- and data-informed customer persona and a customer journey map covering stages, needs, activities, feelings, pain-points and opportunities for improvement. Third, students critically evaluate three CX performance metrics and consider their effectiveness, benefits, weaknesses and relevance to the selected company. Fourth, the report critically reflects on the company’s customer-centric culture in the context of increasing digitalisation, with particular attention to CX leadership, CX governance and one additional critical success factor such as people, CX structure or innovation. Practical recommendations for improving the customer experience should be provided. The assessment requires academic writing, evidence-based critical analysis and Harvard referencing. The report should use appropriate figures, diagrams and research evidence and follow the specified presentation requirements. The assignment assesses students’ ability to understand the importance of CX, evaluate CX performance metrics, assess seamless omnichannel journeys, and critically reflect on CX strategies and digitalisation.
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Corporate Strategy
4,000 words
Strategic Case Study – Corporate Strategy
This Corporate Strategy assessment requires students to undertake a critical strategic analysis of a chosen organisation and develop evidence-based recommendations for its long-term growth and competitive position. The assignment is presented as a 4,000-word Strategic Case Study and focuses on analysing practical business situations through the application of corporate strategy theories, analytical tools and strategic frameworks. The assessment aims to develop students' ability to evaluate an organisation's competitive advantage, identify significant strategic challenges and opportunities, and propose practical strategies for sustainable growth. The report begins with an introduction explaining the purpose of the case study and identifying the selected company. The strategic positioning section then examines the organisation's current competitive advantage, differentiation from competitors, fundamental competencies and resources. Relevant theories and strategic frameworks should be applied to support the analysis. The external environment section requires a critical evaluation of industry attractiveness using Porter's Five Forces. Students must also examine the factors driving organisational change, compare the selected organisation with close rivals and provide strategic recommendations for addressing identified challenges. The international strategy section critically analyses the effectiveness of the company's existing international expansion strategy and requires students to propose a new expansion strategy for a geographical location in an international market. An appropriate internationalisation theory and market-entry mode should be applied to support the proposed strategy. The challenges and opportunities section examines major issues affecting the organisation, including areas such as market competition, technological disruption and regulatory change. Students must identify opportunities that could strengthen the company's competitive position and use an appropriate framework to consider the development, leadership and implementation of organisational change. The proposed leadership-driven strategy should also be reflected upon in relation to the company's strategic goals. The final main section provides two to three actionable strategic recommendations that the organisation should implement to sustain or enhance its competitive advantage. Students are also required to include an appendix of no more than 500 words containing concise explanations, models or frameworks demonstrating their understanding of theories and concepts relevant to the assessment. The appendix should support the main analysis and be clearly referenced within the report. The assessment develops several strategic management capabilities. The assessed learning outcomes include critically analysing a company's strategic position using analytical tools and theoretical frameworks; developing corporate-level strategies and considering their implementation and control; integrating innovative and sustainable practices into strategic planning; and using performance measurement instruments to assess strategic initiatives. The brief also aligns with CMI Level 7 Strategic Management and Leadership Practice units covering strategy development and strategic change. The submission is an individual written coursework assignment submitted through Turnitin. The written assignment must be submitted as a Microsoft Word document rather than PDF. Students must acknowledge and reference any AI tools used in developing the assignment and provide appropriate acknowledgement of all sources.
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Organisational Strategy and Sustainability
2,473 words
Strategic Evaluation of Hindustan Unilever Limited (HUL): Organisational Strategy and Sustainability
This 2,473-word MSc Management coursework for BPP University’s Organisational Strategy and Sustainability module examines the strategic, sustainability and leadership dimensions of Hindustan Unilever Limited (HUL). The report applies the module’s learning outcomes through four main areas: strategic environmental analysis, ethical and sustainable practice, evaluation of strategic options, and personal leadership and sustainability reflection. The assignment is structured around PESTEL and VRIO for strategic analysis, the Triple Bottom Line for sustainability evaluation, the Ansoff Matrix for strategic options, and Emotional Intelligence and Transformational Leadership for personal reflection. The first section evaluates HUL’s external and internal environment. PESTEL analysis considers political and legal requirements, economic pressures, social changes, technological developments and environmental risks. The report highlights issues including packaging regulation, extended producer responsibility, data privacy, commodity and energy volatility, rural–urban differences, AI-enabled operations, digital traceability, climate risk, water stress and packaging circularity. VRIO analysis then evaluates HUL’s purposeful brands and portfolio breadth, rural route-to-market, digital operations and analytics, and supplier development and sustainability governance as sources of competitive advantage. The second section assesses HUL’s ethical, sustainable and responsible practices through the Triple Bottom Line framework of People, Planet and Profit. The analysis considers workforce and community priorities, customer responsibility, renewable energy, emissions, water stewardship, waste and packaging, as well as productivity, efficiency, risk mitigation and sustainable growth. A specific packaging circularity transition is proposed, including design-for-recycling, post-consumer recycled content, lightweighting, refill and reuse pilots, collection partnerships and consumer education. The third section evaluates four strategic options using the Ansoff Matrix: urban refill and concentrate formats, rural assisted commerce through “Shakti 2.0”, an ingredient traceability platform, and precision revenue-growth management in quick-commerce. Each option is considered in relation to strategic fit, VRIO capabilities, risks, implementation actions, ownership and KPIs. The final section provides a first-person reflection on leadership and sustainability. It uses Goleman’s Emotional Intelligence and Transformational Leadership to examine learning from the strategic and sustainability analysis, including self-awareness, self-regulation, empathy, collaboration and evidence-based decision-making. It also presents a 90-day leadership development plan focused on decision briefs, stakeholder pre-mortems and a personal Triple Bottom Line checklist.
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Organisational Strategy and Sustainability
2,500 words
Strategic Evaluation and Analysis of Hindustan Unilever Limited (HUL)
This 2,500-word coursework for the MSc Management module Organisational Strategy and Sustainability requires a strategic evaluation and analysis of Hindustan Unilever Limited (HUL). The assignment is written from the perspective of a management consultant at BPP Consulting Group and is addressed to HUL’s Board of Directors. It focuses on HUL’s strategic management, sustainability initiatives and responsible leadership within a global business context. The report begins by examining HUL’s internal capabilities and external business environment. Students are required to apply one strategic model to analyse the internal environment and one model to assess the external environment, such as VRIO, PESTEL or Porter’s Five Forces. The analysis should identify internal competencies, external opportunities and threats, sources of competitive advantage, and the influence of global and local market dynamics on HUL’s strategic choices. Particular consideration may be given to key regions such as the European Union, Asia and North America. The second section evaluates HUL’s ethical, sustainable and responsible business practices. The brief requires the use of one framework, such as the Triple Bottom Line or Sustainable Supply Chain Management, to assess one selected area of CSR, sustainability or ethical practice. The discussion should consider stakeholder engagement, regulatory influences such as the United Nations Sustainable Development Goals and European Union legislation, and one HUL sustainability initiative such as product lifecycle management, eco-design, renewable energy integration or supply chain transparency. The third section critically evaluates HUL’s strategic responses to current and future challenges, including climate change, artificial intelligence and digital disruption. One strategic framework, such as the Ansoff Matrix, Blue Ocean Strategy or VRIO, should be applied to evaluate strategic options and their implications for long-term sustainability, competitiveness and market relevance. The final section provides a personal leadership and sustainability reflection. Students select one leadership model, such as Goleman’s Emotional Intelligence, Hofstede’s Cultural Dimensions or Transformational Leadership, and reflect on their learning from the previous sections. The reflection covers personal development, ethical, cross-cultural or sustainable leadership, career aspirations, and values-driven leadership. The report concludes by summarising recommended changes to HUL’s organisational strategy and sustainability initiatives. The assessment requires Harvard referencing and a professional academic structure. The main body has a 2,500-word limit, with suggested allocations of approximately 50 words for the introduction, 600 words each for LO1, LO2, LO3 and LO4, and 50 words for the conclusion. The cover page, contents, references and appendices are excluded from the word count.
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Managing Customer Experience
1,000 words
Customer Experience Strategy Report
This formative assessment for the Managing Customer Experience module requires students to prepare a 1,000-word business report analysing the customer experience (CX) strategy of one selected company in one specific country where the company operates. The report is written from the perspective of a customer experience consultant and is intended for the Board of Directors of the chosen organisation. Students must apply relevant customer experience concepts, academic literature and practical examples to evaluate how the organisation creates value for its customers and supports business success. Students must select one company from the organisations provided in the assessment brief: H&M, Chen One, or M&S. The selected company and the specific country being analysed must be clearly identified in the report. The first part of the report requires an explanation of the concept of customer experience and an evaluation of its importance to the success of the chosen brand. This includes considering the role of CX, mutual benefits for the organisation and customers, the impact of CX on business and financial performance, and examples of how the brand has used customer experience to achieve competitive advantage. The second part focuses on how the selected brand delivers a seamless omnichannel customer experience. Students must discuss the organisation's strategy for creating a seamless customer journey, including the role of customer personas and customer journey maps. A detailed customer persona should be developed based on research and data analysis, covering the profile, goals, pain-points and motivations of the selected customer. Students must also create a customer journey map covering stages, needs, activities, feelings, pain-points and opportunities for improvement. The report should critically evaluate how effectively the chosen organisation creates a seamless customer journey and identify potential areas for improvement. The assessment is aligned with learning outcomes concerning the importance of customer experience to business success and the evaluation of seamless omnichannel customer journeys. The report should use an academic style, avoid first-person writing, and appropriately reference figures, diagrams and independent research using the Harvard Referencing System.
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Leading Through Digital Change
1,000 words
Digital Transformation Report – Leading Through Digital Change
This assessment is a formative coursework task for the Leading Through Digital Change module at BPP University Business School. The assignment requires students to act as a Digital Transformation Consultant and prepare a Digital Transformation Report for one selected organisation. The purpose is to evaluate the organisation’s current digital transformation requirements and propose changes that can help maintain competitive advantage and create business value. Students are required to select one organisation from the options provided in the assessment brief. The listed organisations include Tata Motors, Meezan Bank Limited, Hulu, and Puma SE. The report should consider the organisation’s digital change environment and develop an appropriate strategic response to technological change. The main task requires students to critically review and propose one appropriate digital transformation strategic framework for the selected organisation. The assessment specifies that students should use one framework from McKinsey 4Ds, BCG 3 Stages, Gartner’s 6 Steps, or Cognizant’s 4 Pillars. The selected framework should be applied to the organisation’s digital transformation requirements. Students must also identify digital transformation objectives that support important organisational departments such as operations, ICT, and marketing. Examples and evidence from personal research can be incorporated to strengthen the analysis. The report should demonstrate understanding of management and leadership strategies in organisations experiencing digital change. Students are expected to connect the proposed framework and digital transformation objectives with the factors driving technological transformation within the selected organisation. The assessment also requires appropriate academic structure, including an introduction, Task 1, conclusion, references, and an appendix where necessary. The report has a main-body word limit of 1,000 words, excluding the cover page, table of contents, list of abbreviations, references, and appendices. It should be written in the third person and follow professional academic standards. Sources must be appropriately cited using the Harvard referencing system. The assessment focuses on applying management and leadership knowledge to digital transformation and developing a structured strategic response to digital change.
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Business Strategy / Digital Business and Innovation
3,125 words
Safaricom Business Hub: Strategic B2B Digital Payment Platform for East African SMEs
This strategic business case proposes the Safaricom Business Hub, an integrated B2B digital-payment platform designed to support small and medium-sized enterprises across East Africa. The proposed solution responds to Safaricom’s need for digital diversification as traditional voice revenues mature, while leveraging the growth of M-Pesa and the wider transition toward digital financial services. The platform combines invoicing, bulk payments, cash-flow analytics and integrations with accounting systems such as Xero, QuickBooks and SAP. The report begins by analysing Safaricom’s current strategic position, including subscriber growth, revenue performance, declining voice services, M-Pesa transaction growth and market saturation. It then assesses the wider East African B2B digital-payment opportunity, considering market size, digital adoption, the SME population, regulatory developments, smartphone penetration and operational inefficiencies associated with manual invoicing and reconciliation. Competitive analysis evaluates Safaricom against established banking solutions, international fintech providers and specialist payment gateways. The strategic case identifies several potential advantages associated with Safaricom’s existing M-Pesa infrastructure, agent network, brand position and payment-services capabilities. The proposed Business Hub addresses fragmented SME financial processes through automated invoicing, bulk payment processing, real-time cash-flow analytics and integration with existing accounting platforms. The business plan also provides a four-phase implementation roadmap, covering MVP development, pilot testing, Kenyan market launch, regional expansion and ecosystem development. Financial projections consider customer growth, revenue, EBITDA, customer acquisition cost, lifetime value, payback and return on investment, alongside sensitivity scenarios for different levels of market adoption. Finally, the report evaluates competitive, regulatory and market-adoption risks and links the proposed investment to Safaricom’s broader strategic diversification objectives. Overall, the work integrates strategic analysis, fintech innovation, market opportunity assessment, implementation planning, financial modelling and risk evaluation to present a commercial case for expanding Safaricom’s digital financial-services ecosystem. Overview word count: approximately 340 words. One useful note for the public Reference Library: I would upload the clean original assignment/business plan rather than the AI-detection or similarity-report versions if you have it, because these two PDFs contain checker-report pages in addition to the coursework itself.
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Strategy and Innovation
Strategic Analysis and Innovation Strategy for a UK Organisation
This postgraduate Strategy and Innovation assessment requires students to conduct a detailed strategic analysis of an allocated organisation and present the findings through a series of professionally designed information dashboards. The purpose of the analysis is to establish the organisation's current strategic position and use the resulting evidence to recommend an appropriate and justifiable innovation strategy. The work is expected to demonstrate master's-level evaluation, interpretation and synthesis rather than descriptive or checklist-based analysis. The first major analytical area concerns the organisation's external environment. Students evaluate the broader business environment, analyse the firm's industry and undertake competitor analysis, including consideration of the organisation's strategic group. Analysis should concentrate on the most consequential environmental factors and integrate general and industry-level evidence rather than simply listing factors. Competitor evaluation can examine issues such as products and services, market commonality, positioning, distinctive value propositions, first-mover advantage and breakthrough innovation. The internal analysis examines the firm's resources, capabilities and sources of competitive advantage. Appropriate analytical techniques should be used to assess competitive resources and key capabilities, with the internal value chain helping to identify factors capable of supporting competitive advantage. Students must also evaluate the organisation's business-level strategy and consider whether its resources and capabilities support its competitive positioning. Corporate-level analysis considers the firm's degree of diversification, internationalisation strategy, growth through acquisitions, mergers or organic development, and any cooperative strategies. These elements should be evaluated against the organisation's capabilities, resources and competitive context. The analysis concludes by interpreting the evidence to establish the firm's overall strategic position and recommending an innovation strategy or approach to innovation. Presentation quality is also important: the report should use an effective combination of text, charts, diagrams and other graphical forms, with professional formatting and accurate referencing. Overview word count: approximately 330 words.
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Management / Digital Transformation and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Report and Future Technology Poster
This Masters-level assessment for the Leading Through Digital Change module examines how organisations can respond strategically and effectively to rapid technological and digital transformation. Students take the role of a Digital Transformation Manager for one selected international organisation and prepare a professional Digital Transformation Report accompanied by an A4 digital poster. The purpose is to evaluate the organisation's current digital context and recommend changes that can strengthen competitive advantage and create sustainable business value. The first component requires critical evaluation and recommendation of one appropriate digital transformation strategic framework. Students may apply frameworks such as the McKinsey 4Ds, BCG Three Stages, Gartner's Six Steps or Cognizant's Four Pillars. The analysis should establish clear digital transformation objectives relevant to organisational functions such as operations, ICT and marketing, while using organisational evidence, academic research and practical examples to justify the proposed strategic direction. The second component is an academic poster evaluating two disruptive technologies or techniques expected to affect the chosen organisation, its industry, employment and the labour market over the next five years. Potential technologies include Artificial Intelligence and Machine Learning, 5G connectivity, the Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should combine academic literature with real-world examples to demonstrate the likely opportunities, challenges and wider organisational implications of technological disruption. The final component focuses on digital leadership. Students analyse and recommend two suitable leadership approaches for managing and supporting digital transformation. Relevant approaches may include agile leadership, ethical-tech leadership, people-oriented leadership, hyperaware agile leadership and Goleman's leadership styles. Overall, the assessment integrates digital strategy, innovation, emerging technologies and leadership. The wider module also covers digital transformation strategies, data-driven decision-making, leadership in the digital age, artificial intelligence in contemporary business, digital risk management and planning for the future. Reference style: Harvard. Main report word limit: 1,500 words. Poster: A4 size with no specified word count.
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Customer Experience / Business Management / Marketing
2,500 words
Customer Experience Strategy Analysis in the Global Quick-Service Restaurant Industry
This MSc assessment requires students to produce a 2,500-word business report critically analysing the customer experience (CX) strategy of a major organisation operating within the global quick-service restaurant industry. Students must select one company from Starbucks, McDonald’s or Chipotle Mexican Grill and focus their analysis on the organisation's customer experience strategy within one clearly identified country. The report is written from the perspective of a CX consultant and is intended for the chosen company's Board of Directors. The assessment first requires students to explain the concept and strategic importance of customer experience and evaluate how CX contributes to business success. This includes examining the mutually beneficial relationship between the organisation and its customers, assessing the impact of CX on business and financial performance, and using company-specific examples to demonstrate how customer experience can create competitive advantage. A major part of the report focuses on the organisation's ability to deliver a seamless omnichannel customer journey. Students must develop a research-informed customer persona covering customer profile, goals, pain points and motivations, and then construct a detailed customer journey map addressing stages, needs, activities, feelings, pain points and opportunities for improvement. The effectiveness of the organisation's existing customer journey must then be critically evaluated and practical areas for improvement identified. Students must also evaluate three customer experience metrics, examining their benefits, limitations and relevance to the selected brand. The final part of the report critically evaluates the organisation's customer-centric culture in the context of increasing digitalisation, with specific consideration of CX leadership, CX governance and one additional critical success factor such as people, organisational structure, strategy, process or innovation. The report must be presented in an academic business-report format with an automatic table of contents, page numbering, consistent formatting and 1.5 line spacing. Academic sources, figures, diagrams and independent research must be appropriately cited using the Harvard Referencing System. Important for the public library: because the brief allows three different companies and any country, keep the Reference Library title generic unless the uploaded past work is specifically based on one brand. If the actual completed assignment is on Starbucks, McDonald’s or Chipotle, I can give you a more specific title and key topics for that exact work.
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