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Enterprise Business Start-up: Sustainable Business Plan, Fundraising Strategy and Entrepreneurial Reflection
Entrepreneurship, Business Start-up, Business Plan, Business Idea, Innovation, Sustainable Business, Market Gap, Market Research, Competitor Analysis, Customer Segmentation, Customer Profiles, Product Development, Marketing Strategy, Marketing Communications, Business Model, Costing, Pricing Strategy, Sales Forecasting, Revenue Model, Financial Planning, Founding Team, Core Competencies, Fundraising Strategy, Venture Capital, Angel Investment, Entrepreneurial Tendency, GET Test, Entrepreneurial Self-Assessment, Start-up Finance, Business Pitch
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Global Business Strategy
2,500 words
Global Business Strategy – Strategic Analysis of a Global Company
This assessment is an individual portfolio for the Global Business Strategy module. The assignment requires students to conduct a comprehensive strategic analysis of a named global company that is facing a significant business problem and to develop strategic options that can support the organisation's sustainable growth and future success. The selected company can be from any industry and may be a large or small global organisation. Students must identify a company that has experienced significant challenges during the past five years or is currently facing strategic difficulties. These may include loss of market position, inability to gain or regain market share, operational challenges, or declining revenues and profits. The assessment requires students to investigate the company's strategic purpose, vision, mission and objectives before examining the internal and external global business environment that may have contributed to its challenges. Relevant strategic theories and models should be applied to support the analysis. The portfolio is developed progressively across the semester. The first stage focuses on selecting the global company, identifying its key problem and analysing the internal and external business environment. The second stage examines sustainable business strategies, diversification and competitive advantage through a resource audit, together with an appropriate model for supporting global business growth. Students must also propose an appropriate mode and strategy for entering an international market in which the selected company does not currently operate. The third stage focuses on strategic change, leadership and governance. Students are expected to demonstrate an understanding of effective leadership styles, the role of leadership in strategic change, good governance and the importance of ethics in international business. Practical examples should be used to demonstrate how leadership, governance and ethical considerations can contribute to business growth. The fourth stage addresses good strategy execution and evaluation. Students must justify how the proposed strategy can be effectively implemented using available organisational resources and process management tools that support continuous improvement. The analysis should lead to strategic recommendations and an evaluation of how the proposed strategies could affect the company's future performance and competitiveness in the global market. After completing the individual portfolio tasks, students must prepare a summary report of approximately 1,000–1,500 words. This report should synthesise the key learning and insights gained from each task and demonstrate how the different strategic concepts have been applied to the selected organisation. The final e-portfolio is compiled as a single academic report in PebblePad and submitted as a PDF through Turnitin. The overall report should be approximately 2,500 words ±10%, excluding references and appendices, and sources should be cited using the ULBS Harvard referencing style.
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Entrepreneurship / Business Management / Enterprise
5,000 words
Enterprise Business Start-up: Innovative Business Plan, Fundraising Strategy and Entrepreneurial Reflection
This Enterprise Business Start-up assessment requires students to generate an innovative and sustainable business idea and develop it into a comprehensive start-up plan capable of guiding venture creation, attracting customers and supporting external fundraising. The module is assessed through two connected components: a 10-minute business pitch presented to an audience representing angel investors and venture capitalists, followed by a detailed individual business-plan portfolio. Assessment Brief Feb-May 2026 L… The principal written component is a 4,000-word detailed business plan. It begins with an executive summary before examining the proposed business idea, identified market gap, market research and competitor landscape. Students must then define appropriate customer profiles and segmentation, explain the development of the proposed product or service, and construct suitable marketing and communications strategies for reaching the intended market. Assessment Brief Feb-May 2026 L… A substantial part of the business plan focuses on the venture's financial and commercial viability. Students are expected to develop costing, pricing, sales and revenue projections alongside an appropriate business model. They must also identify the founding team, explain relevant roles and demonstrate the core competencies required to launch and develop the business successfully. Financials and business models receive particularly strong emphasis within the marking criteria. Assessment Brief Feb-May 2026 L… The written portfolio also includes a 1,000-word reflective component. Half of this section focuses on the student's fundraising strategy, including suitable funding sources and how potential investors or funders would be targeted, approached and secured. The other half critically reflects on the student's entrepreneurial tendency, personal experience and future skills development. Students are specifically required to complete the General Measure of Enterprising Tendency (GET) self-assessment and incorporate the results into their reflection. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Overall, the assessment integrates entrepreneurial opportunity recognition, market analysis, customer segmentation, product development, marketing, start-up finance, business modelling, team capability, fundraising and reflective entrepreneurial development. The accompanying pitch additionally assesses visual quality, creativity, clarity of message, presentation skills, preparedness and professionalism. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Important: the document does not explicitly specify a referencing style or academic level, so I would keep those fields as Not specified rather than assume Harvard or Masters.
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Organisational Strategy and Sustainability
2,473 words
Strategic Evaluation of Hindustan Unilever Limited (HUL): Organisational Strategy and Sustainability
This 2,473-word MSc Management coursework for BPP University’s Organisational Strategy and Sustainability module examines the strategic, sustainability and leadership dimensions of Hindustan Unilever Limited (HUL). The report applies the module’s learning outcomes through four main areas: strategic environmental analysis, ethical and sustainable practice, evaluation of strategic options, and personal leadership and sustainability reflection. The assignment is structured around PESTEL and VRIO for strategic analysis, the Triple Bottom Line for sustainability evaluation, the Ansoff Matrix for strategic options, and Emotional Intelligence and Transformational Leadership for personal reflection. The first section evaluates HUL’s external and internal environment. PESTEL analysis considers political and legal requirements, economic pressures, social changes, technological developments and environmental risks. The report highlights issues including packaging regulation, extended producer responsibility, data privacy, commodity and energy volatility, rural–urban differences, AI-enabled operations, digital traceability, climate risk, water stress and packaging circularity. VRIO analysis then evaluates HUL’s purposeful brands and portfolio breadth, rural route-to-market, digital operations and analytics, and supplier development and sustainability governance as sources of competitive advantage. The second section assesses HUL’s ethical, sustainable and responsible practices through the Triple Bottom Line framework of People, Planet and Profit. The analysis considers workforce and community priorities, customer responsibility, renewable energy, emissions, water stewardship, waste and packaging, as well as productivity, efficiency, risk mitigation and sustainable growth. A specific packaging circularity transition is proposed, including design-for-recycling, post-consumer recycled content, lightweighting, refill and reuse pilots, collection partnerships and consumer education. The third section evaluates four strategic options using the Ansoff Matrix: urban refill and concentrate formats, rural assisted commerce through “Shakti 2.0”, an ingredient traceability platform, and precision revenue-growth management in quick-commerce. Each option is considered in relation to strategic fit, VRIO capabilities, risks, implementation actions, ownership and KPIs. The final section provides a first-person reflection on leadership and sustainability. It uses Goleman’s Emotional Intelligence and Transformational Leadership to examine learning from the strategic and sustainability analysis, including self-awareness, self-regulation, empathy, collaboration and evidence-based decision-making. It also presents a 90-day leadership development plan focused on decision briefs, stakeholder pre-mortems and a personal Triple Bottom Line checklist.
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Management / Digital Transformation and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Report and Future Technology Poster
This Masters-level assessment for the Leading Through Digital Change module examines how organisations can respond strategically and effectively to rapid technological and digital transformation. Students take the role of a Digital Transformation Manager for one selected international organisation and prepare a professional Digital Transformation Report accompanied by an A4 digital poster. The purpose is to evaluate the organisation's current digital context and recommend changes that can strengthen competitive advantage and create sustainable business value. The first component requires critical evaluation and recommendation of one appropriate digital transformation strategic framework. Students may apply frameworks such as the McKinsey 4Ds, BCG Three Stages, Gartner's Six Steps or Cognizant's Four Pillars. The analysis should establish clear digital transformation objectives relevant to organisational functions such as operations, ICT and marketing, while using organisational evidence, academic research and practical examples to justify the proposed strategic direction. The second component is an academic poster evaluating two disruptive technologies or techniques expected to affect the chosen organisation, its industry, employment and the labour market over the next five years. Potential technologies include Artificial Intelligence and Machine Learning, 5G connectivity, the Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should combine academic literature with real-world examples to demonstrate the likely opportunities, challenges and wider organisational implications of technological disruption. The final component focuses on digital leadership. Students analyse and recommend two suitable leadership approaches for managing and supporting digital transformation. Relevant approaches may include agile leadership, ethical-tech leadership, people-oriented leadership, hyperaware agile leadership and Goleman's leadership styles. Overall, the assessment integrates digital strategy, innovation, emerging technologies and leadership. The wider module also covers digital transformation strategies, data-driven decision-making, leadership in the digital age, artificial intelligence in contemporary business, digital risk management and planning for the future. Reference style: Harvard. Main report word limit: 1,500 words. Poster: A4 size with no specified word count.
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