Leading Through Digital Change (CW1)
The Leading Through Digital Change (CW1) assessment is a summative coursework assignment for MSc Management programmes at BPP University Business School. The assessment accounts for 100% of the module marks, with a minimum of 50% required to pass. Students must submit the assessment through Turnitin and follow the Harvard Referencing System. The coursework consists of a 1,500-word business report together with an A4-size poster. The assessment requires the student to act as a Digital Transformation Consultant responsible for coordinating technology expertise within an organisation. The Chief Information Officer (CIO) requires a Digital Transformation Report and Poster that evaluate and recommend changes designed to maintain competitive advantage and create business value. Students must select one organisation from the options provided in the assessment brief: Tata Motors, Meezan Bank Limited, Hulu, or Puma SE. Part 1 addresses the Digital Transformation Strategic Framework and is linked to Learning Outcome 1. The student must critically review and propose one appropriate digital transformation framework for the selected organisation. The brief specifies that one framework should be used from McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The section should also include digital transformation objectives supporting areas such as operations, ICT and marketing. Part 2 addresses Future Digital Trends and Learning Outcome 2. Students must design a poster evaluating two disruptive technologies or techniques likely to affect the smartphone industry, employment and the labour market over the next five years. Suggested technologies include Artificial Intelligence and Machine Learning, 5G Connectivity, Internet of Things, Robotics, Drone Delivery, Blockchain, and Augmented or Virtual Reality. Academic literature and real-life examples should support the discussion. Part 3 addresses Digital Leadership Recommendations and Learning Outcome 3. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. The brief identifies possible approaches including hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman's six leadership styles, while allowing other relevant approaches. The required report structure includes the BPP University administration cover sheet, table of contents, list of abbreviations where appropriate, introduction, Part 1, Part 2 (Poster), Part 3, conclusion, references and appendix where required. The main business report is limited to 1,500 words, while the poster has no separate word limit but must fit on A4 paper. The report must be written in the third person, use professional formatting, include page numbers, correctly label tables and figures, and use Harvard in-text citations and references. The marking criteria emphasise critical evaluation rather than simple description. Higher performance requires evidence of extensive personal research, critical analysis of digital transformation frameworks, emerging technologies and leadership approaches, supported by academic literature and real-world examples. The rubric also expects strong links between the organisation's technological challenges, transformation objectives, disruptive technologies and proposed leadership approaches.
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