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International Business / Global Strategy
2,500 words
Global Business (NBS-7088X) — Summative Report: Home-Country Institutions and Culture in an Emerging-Market MNE's CSR, Structure and Foreign Entry Strategy
This Level 7 summative report answers a single contested question: in 2026, do a multinational enterprise's home-country formal institutions and culture still carry real implications for how it behaves abroad? The analysis is written from the position of a regional executive or international business analyst advising on the institutional environment facing a chosen firm, and it is deliberately argumentative rather than descriptive — the brief rewards a position taken and defended. One MNE is selected under firm constraints: its home country must be an emerging or developing economy and its host country an advanced one, which puts institutional distance at the centre of the case. That asymmetry matters, because the firm is carrying the governance norms, regulatory habits and cultural expectations of a weaker-institution origin into a market with stronger and differently configured rules. The report then works through three domains. On corporate social responsibility, it examines how home-country regulation, enforcement capacity and societal expectation shaped the firm's CSR orientation, and whether what it does in the host market reflects genuine institutional transmission or adaptation to host pressure — distinguishing substantive practice from legitimacy-seeking signalling. On organisational structure, it analyses how home-country ownership patterns, family or state involvement, hierarchy norms and control preferences shaped the configuration of subsidiaries, the degree of autonomy granted, and where real decision rights sit. On foreign entry strategy, both components demanded by the brief are examined: the entry mode selected — acquisition, greenfield, joint venture or alliance — with the institutional and cultural reasoning behind that choice, and the broader internationalisation strategy, assessed through the established frameworks of global, multidomestic, international and transnational orientation. Each domain closes with the critical turn the brief specifically requires: whether the conclusion reached actually generalises to all firms originating from that same home country. At least one further company example from the same origin is introduced to test the claim, and in practice this is where the strongest marks lie, since firm-level variation in ownership, sector and international experience frequently cuts against a purely institutional explanation. Theory is applied throughout rather than recited, drawing on institutional theory, cultural distance frameworks and the emerging-market multinational literature, supported by academic sources alongside company filings and credible market reporting. The submission carries an executive summary that stands alone as a condensed account of findings and conclusions, follows the prescribed formatting, and places supporting material in unmarked appendices.
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Business Consultancy Project
5,000 words
Business Consultancy Project – Summative Coursework
This assessment requires students to complete a 5,000-word Business Consultancy Project designed to replicate the work of a professional consultant. The project accounts for 100% of the module assessment and requires students to investigate a clearly defined business issue, challenge or problem identified in the earlier Consultancy Project Proposal. Students must use the same client, topic and issue proposed in the previous submission unless a change has been strongly recommended through feedback or endorsed by the supervisor or tutor. The consultancy project requires deep and independent research using credible secondary sources, including recent peer-reviewed academic journals, industry reports and reputable business publications. The analysis should translate evidence into meaningful insights and actionable recommendations that create strategic value for the client organisation. The report must critically analyse the selected business problem rather than simply describe the organisation or relevant theories. The report should contain an Executive Summary, Introduction, Company/Client Overview, Problem Definition and Consultancy Focus, Stakeholder Analysis, Data Analysis and Framework Application, Recommendations and Conclusion, and a 500-word Employability Reflection. The Data Analysis and Framework Application section carries the largest indicative allocation at approximately 1,800 words and requires students to apply two or three relevant models or frameworks. Examples provided in the brief include SWOT, PESTLE, Porter’s Five Forces and the Balanced Scorecard. Students are also expected to present and interpret secondary data using appropriate tables, charts, Excel outputs or pivot tables. The Recommendations and Conclusion section should provide three actionable and prioritised recommendations supported by evidence, while considering implementation risks, barriers and anticipated benefits. The Employability Reflection should consider research, analytical, problem-solving, project management and communication skills, together with teamwork, leadership, ethical awareness, sustainability, personal development, career relevance and future professional growth. The assessment requires Harvard referencing throughout. The report should use professional formatting, third-person academic writing, numbered pages, correctly labelled tables and figures, and accurate in-text citations and references. The brief emphasises the use of recent and credible sources, with the majority of references expected to come from publications within the previous 6–12 months.
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Leadership in a Digital Age
5,000 words
Advanced Practice Research Project – Reflective Individual Report and Poster Presentation
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Business Project
5,000 words
Business Consultancy Project: Strategic Analysis of a Business Challenge
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Digital Marketing / Marketing Analytics / Data-Driven Marketin
Data-Driven Marketing Analytics: Google Analytics 4 and Google Merchandise Store Campaign Analysis
This Data Driven Marketing assessment requires students to develop practical digital analytics skills and apply them to the evaluation of a real-world marketing campaign. The assessment combines professional training through LinkedIn Learning with a recorded executive-level presentation based on data from the Google Analytics 4 Demo Account for the Google Merchandise Store. The aim is to analyse campaign performance, interpret relevant marketing KPIs and present actionable recommendations that senior executives and managers can use for decision-making. CW 1_ LinkedIn Learning and Rec… The first task requires completion of two LinkedIn Learning courses: Google Analytics 4 (GA4) Essential Training and Advanced Google Analytics. Students must submit the certificates of completion as evidence of developing the foundational and advanced skills required for digital marketing analysis. CW 1_ LinkedIn Learning and Rec… The second task places the student in the role of a digital marketing executive for the Google Merchandise Store. Students select and analyse a digital marketing campaign using GA4 demo-store data and then create a 10-minute recorded presentation, with a tolerance of ±2 minutes, providing evidence-based recommendations for improving campaign performance. CW 1_ LinkedIn Learning and Rec… The main presentation is limited to 12 slides and should include an executive summary, key findings and insights, recommendations, actionable steps, and references or appendix material. An additional 4–6 appendix/reference slides may be used for supporting charts, graphs and data. Recommendations must be linked directly to analytical evidence and aligned with the campaign's overall marketing objectives. CW 1_ LinkedIn Learning and Rec… The analysis should examine relevant marketing performance indicators, including click-through rate, conversion rate, cost per acquisition, return on ad spend and user-engagement measures such as bounce rate, session duration, pages per session and retention patterns. CW 1_ LinkedIn Learning and Rec… Students are expected to move beyond descriptive reporting and develop strategic recommendations concerning budget reallocation, creative optimisation, audience targeting and funnel performance. The presentation should identify underperforming and high-performing channels, evaluate audience segments, examine points of user drop-off and propose practical interventions to improve conversion and campaign efficiency. CW 1_ LinkedIn Learning and Rec… The marking scheme gives 20 points for LinkedIn Learning certification, 35 points for executive communication and structure, 35 points for data analysis and insight generation, and 10 points for references and appendices. CW 1_ LinkedIn Learning and Rec… CW 1_ LinkedIn Learning and Rec… Overall, the assessment integrates GA4 skills, campaign analytics, KPI interpretation, data visualisation, strategic recommendation development and executive presentation skills within a practical digital-marketing context. The brief also requires Cite Them Right Harvard referencing. CW 1_ LinkedIn Learning and Rec…
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Business Management / Consultancy / Strategic Management
5,000 words
Business Consultancy Project: Strategic Analysis, Stakeholder Evaluation and Evidence-Based Recommendations
This Business Consultancy Project assessment requires students to produce a professional 5,000-word consultancy report addressing a strategically important issue, challenge or problem facing a client organisation. The project must normally continue from the topic and client proposed in the earlier Consultancy Project Proposal, ensuring continuity between the proposal and final consultancy work. The assessment is designed to replicate professional consultancy practice through independent research, critical analysis and the development of actionable recommendations. Copy of Apr 25 Onwards brief_EE… Copy of Apr 25 Onwards brief_EE… The report begins with an Executive Summary, followed by an introduction and company/client overview. Students must define one clear business problem, establish the overall project aim and purpose, and specify the consultancy focus, which may relate to areas such as strategy, human resources, marketing or sustainability. The selected issue should be clearly connected to the organisation’s wider strategic and industry context. Copy of Apr 25 Onwards brief_EE… A dedicated Stakeholder Analysis section requires identification and evaluation of internal and external stakeholders. Students must assess stakeholder interests, influence, expectations, conflicts and power relationships, and are encouraged to apply a framework such as Mendelow’s Matrix. The purpose is to show how stakeholder dynamics influence the consultancy problem and the feasibility of proposed solutions. Copy of Apr 25 Onwards brief_EE… The largest section is Data Analysis and Framework Application, where students critically evaluate secondary evidence and apply two or three relevant management frameworks. Suitable approaches may include SWOT, PESTLE, Porter’s frameworks and the Balanced Scorecard. The analysis should incorporate credible company and industry evidence, Excel outputs, tables or charts where relevant, and connect patterns in the data to strategic, operational or HR implications. Ethical and sustainability considerations should be embedded where appropriate. Copy of Apr 25 Onwards brief_EE… The project concludes with three prioritised and evidence-based recommendations. Recommendations should be practical, justified, risk-aware and linked directly to the findings. Students must explain expected benefits and demonstrate how the proposed actions create strategic value for the client organisation. Copy of Apr 25 Onwards brief_EE… The final assessed section is a 500-word Employability Reflection covering skills developed through the project, application of theory to practice, professional behaviours, personal strengths and weaknesses, career relevance and specific future-development actions. Copy of Apr 25 Onwards brief_EE… Overall, the assessment integrates consultancy problem definition, stakeholder analysis, strategic frameworks, secondary-data interpretation, ethics, sustainability, recommendations and professional reflection within a Masters-level business project. The marking criteria reward criticality, current evidence, intellectual originality, professional consultancy thinking and accurate Harvard referencing. Copy of Apr 25 Onwards brief_EE… One important point: the brief states that the majority of references should come from sources published within the last 6–12 months, so the final project is expected to use very current company, industry and academic evidence. Copy of Apr 25 Onwards brief_EE…
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Cyber Security / Penetration Testing
Web Application Penetration Testing and Security Vulnerability Assessment Portfolio
This postgraduate cyber security portfolio requires students to conduct a structured penetration test of a controlled web application and document the technical findings in a professional security-testing format. The assessment develops practical competence in identifying, validating and communicating security vulnerabilities while maintaining appropriate legal, ethical and professional boundaries. Assessment Brief CMP-L021 (PG) … Students begin by performing network and service enumeration, identifying open ports and the services running on the target host. They are expected to interpret the security implications of the findings and provide appropriate recommendations to a hypothetical client. The assessment then progresses into web-application vulnerability testing using tools such as a web browser, Burp Suite Community, Nmap and student-developed scripts. Assessment Brief CMP-L021 (PG) … A major part of the portfolio examines common web-security weaknesses including SQL Injection and Cross-Site Scripting. Students must demonstrate how they tested the application, capture relevant requests and responses, and explain the evidence supporting their conclusions. Additional tasks involve application and server reconnaissance, including identification of technologies, server versions, publicly exposed files and other information that may create security risks. Assessment Brief CMP-L021 (PG) … The higher-level reporting component requires students to document significant vulnerabilities using the conventions of a professional penetration-test report. This includes assigning CVSS scores, relating identified weaknesses to the OWASP Top 10 and NIST classifications, and supporting findings with appropriate technical evidence. Assessment Brief CMP-L021 (PG) … Students must also produce an executive summary for a non-technical audience, considering security, privacy, regulatory exposure and budget implications. A vulnerability table linking technical weaknesses with relevant regulatory concerns is also required. Overall, the assessment integrates technical penetration testing with risk communication, vulnerability classification, evidence collection and professional security reporting. Assessment Brief CMP-L021 (PG) … Overview word count: approximately 320 words. AI-use note: AI can be used in this assessment, but any use must be acknowledged and AI-generated outputs must be appropriately cited. Assessment Brief CMP-L021 (PG) …
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Entrepreneurship / Business Management / Enterprise
5,000 words
Enterprise Business Start-up: Innovative Business Plan, Fundraising Strategy and Entrepreneurial Reflection
This Enterprise Business Start-up assessment requires students to generate an innovative and sustainable business idea and develop it into a comprehensive start-up plan capable of guiding venture creation, attracting customers and supporting external fundraising. The module is assessed through two connected components: a 10-minute business pitch presented to an audience representing angel investors and venture capitalists, followed by a detailed individual business-plan portfolio. Assessment Brief Feb-May 2026 L… The principal written component is a 4,000-word detailed business plan. It begins with an executive summary before examining the proposed business idea, identified market gap, market research and competitor landscape. Students must then define appropriate customer profiles and segmentation, explain the development of the proposed product or service, and construct suitable marketing and communications strategies for reaching the intended market. Assessment Brief Feb-May 2026 L… A substantial part of the business plan focuses on the venture's financial and commercial viability. Students are expected to develop costing, pricing, sales and revenue projections alongside an appropriate business model. They must also identify the founding team, explain relevant roles and demonstrate the core competencies required to launch and develop the business successfully. Financials and business models receive particularly strong emphasis within the marking criteria. Assessment Brief Feb-May 2026 L… The written portfolio also includes a 1,000-word reflective component. Half of this section focuses on the student's fundraising strategy, including suitable funding sources and how potential investors or funders would be targeted, approached and secured. The other half critically reflects on the student's entrepreneurial tendency, personal experience and future skills development. Students are specifically required to complete the General Measure of Enterprising Tendency (GET) self-assessment and incorporate the results into their reflection. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Overall, the assessment integrates entrepreneurial opportunity recognition, market analysis, customer segmentation, product development, marketing, start-up finance, business modelling, team capability, fundraising and reflective entrepreneurial development. The accompanying pitch additionally assesses visual quality, creativity, clarity of message, presentation skills, preparedness and professionalism. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Important: the document does not explicitly specify a referencing style or academic level, so I would keep those fields as Not specified rather than assume Harvard or Masters.
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Data Management / Business Analytics
2,500 words
Data and Decision Making (BS776) — Business Report: Two-Source Data Analysis in Python for Evidence-Based Decision-Making
This Level 7 report applies data management theory to a self-selected industry problem and carries it through to a working Python analysis and a defensible business recommendation. The brief is deliberately open on sector — finance, healthcare, transport, cyber security, business intelligence and others are all permitted — but firm on one point: the chosen topic must carry a genuine business implication rather than being a purely technical or clinical analysis. The work therefore begins by framing a specific data-driven decision the organisation needs to make, and returns to that decision at every stage. Two distinct data sources are then identified from approved open repositories and critically evaluated side by side. The evaluation covers the data types each holds, how the data was collected and what bias that introduces, how each is stored and managed, and where the weaknesses lie — proposing concrete data management solutions for the problems identified rather than simply cataloguing them. The analytical core examines, transforms and explores both datasets using univariate and multivariate techniques. All work is carried out in Python within Google Colab, with full screenshots of the code and outputs placed in the appendices and the live Colab link shared for verification. Charts and tables sit in the main body where they support interpretation, each labelled and referenced back to its data source, and each appendix is cited from the narrative so the reader can move between argument and evidence. Data cleaning and transformation steps are shown and justified, not glossed. Findings are reported at length and converted into a clear recommendation covering both the immediate decision and the current and future direction of data management for the business. The limitations section is written honestly — sample coverage, data recency, the assumptions the transformation forced, and what the proposed solution cannot address. Running alongside this, the module's weekly consolidation discussions are evidenced. Five or more critical responses across units two to nine are screenshotted, dated, individually labelled as appendices, and each supported by academic and practice references. Crucially, these are not left sitting in the appendix: they are cited and used within the main body to support the critical discussion, which is where the marks for that component sit. The report follows the prescribed structure — title page, executive summary, contents, introduction, main section with subsections per task, findings, recommendations, limitations, conclusion, Harvard reference list and full appendices — submitted as a single file.
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Data Visualisation / Business Intelligence
2,500 words
Data Visualisation (BS666) — Business Analyst Client Report: Dashboard Development, Tool Evaluation and Accessibility in Power BI and Tableau
This Level 7 resit assessment takes the form of a single client-facing report written from the position of a qualified business analyst. Rather than assembling semester activities, it asks for one sustained piece of analytical writing that carries a business case from raw open data through to a defended set of visualisations and the decisions they support. The report opens by identifying a data source drawn from an approved open repository and setting out the business problem the client faces. Provenance, structure, granularity and known limitations of the dataset are examined honestly at this stage, since every downstream claim rests on them, and all data is referenced in full — including data appearing inside charts, as the brief specifically requires. The main body works through three connected strands of critical evaluation. The first traces the development sequence of the visualisations themselves: how the data was prepared and cleaned, why particular chart types were selected over the alternatives available, how layout and interactivity were arranged for the intended audience, and how the design changed across iterations once weaknesses became visible. At least three completed visualisations are then evaluated individually and critically — what each one reveals, where each falls short, and what a reader could reasonably conclude from it. The second strand compares Power BI and Tableau as working environments for this specific dataset rather than in the abstract. Data connectivity, transformation and calculation capability, visual flexibility, publishing and sharing, licensing and governance are all weighed against what the client actually needs, with the practical friction encountered during the build reported rather than smoothed over. The third strand addresses accessibility and cognitive processing. It examines how each platform handles colour contrast and colour-vision deficiency, text alternatives, keyboard navigation and screen reader support, and then moves into the perceptual side — pre-attentive attributes, data-ink economy, chart junk, working memory limits and how visual encoding choices either reduce or inflate the effort a reader must spend to extract meaning. The argument connects this directly to decision quality in organisations with diverse analytical literacy. Findings are reported at length and translated into concrete business implications, with a conclusion that states what the client should do and on what evidence. The submission follows the prescribed structure throughout: title page, executive summary, contents, introduction, business problem, main evaluative section, findings, conclusion, Harvard reference list and appendices, presented as a single file for Turnitin.
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Cyber Security / Digital Forensics
3,500 words
Digital Forensics Portfolio: Disk Image, Memory and Windows Registry Investigation
This Level 7 Digital Forensics portfolio requires students to conduct a structured forensic investigation across disk, memory and Windows Registry evidence. The assessment develops practical investigative skills alongside professional forensic reporting and requires students to preserve evidence integrity, document methodology, interpret technical artefacts and communicate findings clearly. The portfolio is equivalent to 3,500 words and forms 60% of the module assessment. The first part involves analysing a seized USB forensic image in the context of a suspected insider involved in video piracy and potentially more serious criminal activity. Students must follow ACPO digital forensic best practice, verify image integrity before and after examination, maintain a clear chain of custody, identify significant device properties and artefacts, and justify conclusions using evidence. Tools such as FTK Imager and Autopsy may be used, alongside other appropriate forensic utilities. The scenario also requires examination of an encrypted VeraCrypt container discovered within the evidence. The second part focuses on memory forensics using a Windows memory dump. Students are expected to reconstruct process execution timelines, examine suspicious processes including PowerShell, Notepad and AtomicService, identify process owners and SIDs, extract relevant memory artefacts and produce an executive summary suitable for a non-technical audience. The third part requires an extensive Windows Registry and system artefact investigation. Students examine operating-system information, users, network configuration, login activity, suspicious files, executable and DLL creation, BAM records, Prefetch artefacts, scheduled tasks, persistence mechanisms and evidence of potentially malicious activity. Findings must be supported with screenshots, extracted artefacts or other appropriate evidence. The assignment must use the university's official portfolio template and be submitted as a PDF. The template organises the work into forensic image analysis, memory investigation and Windows Registry investigation sections. For a public Reference Library entry, this title is better than simply “Digital Forensics Coursework” because it clearly communicates the three major technical components of the work.
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Business Management / Business Consultancy / Supply Chain Management
5,000 words
Digital Transformation for Sustainable Supply Chain Transparency at Unilever: Blockchain, IoT and AI
This MSc Business Consultancy Project requires students to undertake an evidence-based consultancy investigation addressing a strategically significant business problem within a selected organisation. The assessment is designed to replicate professional consultancy practice by requiring students to define a focused organisational challenge, critically analyse secondary evidence, apply relevant management frameworks, evaluate stakeholder implications and develop practical recommendations that create value for the client organisation. The final submission is a 5,000-word consultancy report, including a 500-word employability reflection. The reference project examines Unilever Plc and focuses on the challenge of improving transparency and traceability across its complex global supply chain. Particular attention is given to the potential application of Blockchain, Internet of Things (IoT) and Artificial Intelligence (AI) to support real-time traceability, predictive analytics, ethical sourcing, operational efficiency and sustainability performance. The project considers how digital transformation could support Unilever's sustainability objectives while responding to growing regulatory, environmental and stakeholder pressures. The consultancy report requires a structured analysis consisting of an executive summary, introduction, company/client overview, clearly defined business problem and consultancy focus, and detailed stakeholder analysis. Students then undertake an extensive data analysis and framework application section using two or three relevant theoretical models alongside credible secondary evidence, industry reports, company data, tables, charts or Excel outputs. Findings should be interpreted critically and linked back to appropriate strategic or management frameworks while incorporating ethical and sustainability considerations. The project concludes with three prioritised, actionable and evidence-based recommendations, including consideration of implementation risks, barriers and anticipated benefits. Students must also critically reflect on the employability skills developed through the consultancy project, including research, analysis, problem-solving, project management, communication, professional behaviour, ethical awareness and future career development. All academic and professional evidence must be cited using the Harvard Referencing System, with emphasis on credible and current sources.
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Entrepreneurship and Business Start-up
5,000 words
Enterprise Start-up Portfolio — Business Plan, Fundraising Strategy and Entrepreneurial Self-Assessment
An enterprise start-up portfolio assessment asks students to originate a business idea and build the full supporting case for it, then present that case both in writing and as a recorded investor pitch. It is a pass/fail module structure in which every component must be passed individually — a strong business plan cannot compensate for a weak pitch, or vice versa. The written portfolio divides into two unequal halves. The larger part is the business plan itself, built to a fixed section structure with prescribed word allocations: an executive summary; the business idea set against an identified market gap, with market research and competitor analysis; customer profiles and segmentation; product development; marketing and communications; financials and business models covering costing, pricing, sales and revenue; and the founding team with its core competencies. The word allocations are not decorative — financials carry the single largest weighting in both the word budget and the marking rubric, which tells students where analytical depth is expected and where concision is. The smaller part is reflective. It covers the fundraising strategy — which funding sources are realistic for this venture, and how each would be targeted, approached and secured — and the student's own entrepreneurial tendency, informed by a standardised self-assessment instrument taken online. The rubric here rewards critical self-reflection over description: reporting a test result scores poorly; interpreting what the result means for how this founder should build a team and where they need support scores well. The pitch component is assessed on visual and audio quality, content and message, comprehension, delivery, and evident preparation. Technical execution carries real marks, which students routinely underestimate. Two things separate strong submissions. The first is internal consistency: the revenue model must follow from the pricing, the pricing from the customer segment, the segment from the identified gap. Plans that read as seven separate essays under seven headings lose marks even when each section is individually competent. The second is specificity in the financials — costing assumptions stated and justified, rather than round numbers presented without derivation. Note that assessments of this type commonly require the student to retain all drafts and earlier versions of their work, and to sign a detailed declaration itemising exactly how any AI tools were used. Our support on assessments of this type is guidance-based. Typical areas of help include: explaining what a market gap argument needs to be credible, showing how competitor analysis should be structured rather than listed, clarifying how costing and pricing assumptions should be built and presented, reviewing whether a fundraising strategy matches the venture's actual stage, explaining how reflective writing is assessed at postgraduate level, and checking a completed draft against the published rubric.
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