You Keep Me Sane: Social Media Growth and Digital Product Marketing Live Business Project
his Extended Work Project is a live business consultancy assignment completed for You Keep Me Sane, a podcast and social-media brand seeking to expand its online audience and increase sales of its digital products. The organisation promotes its podcast across platforms including Instagram, Facebook, TikTok, YouTube and LinkedIn and identified a need for additional support with regular content creation, social-media scheduling and digital-product promotion. Project Brief_You Keep Me Sane … The client challenge focuses on improving the organisation's social-media presence while reducing the workload associated with producing and publishing content. The project brief specifically identifies the need to create reels, carousels and other social-media posts, potentially using Canva, and to support an existing Buffer-based scheduling process. The organisation aims to publish approximately three times per week while also promoting new digital products. The intended commercial outcomes are growth in social-media following and increased digital-product sales. Project Brief_You Keep Me Sane … The academic assessment requires students to document the project journey in chronological order, from the initial client brief and early meetings through planning, research, idea development, feedback, implementation, challenges and final outcomes. The 3,000-word report should explain the business context, methods and frameworks used, significant milestones, problems encountered, adaptations made and recommendations provided to the client. EWP 5TH MAY 2026 (1) EWP 5TH MAY 2026 (1) Professional reflection is also an important element of the project. Students are expected to evaluate team learning, skills development, project-management experience and the practical lessons gained from working on a genuine business challenge. The report should demonstrate critical thinking and reflective analysis rather than simply describing activities completed. EWP 5TH MAY 2026 (1) The accompanying 10-slide presentation mirrors the report and communicates the project overview, organisational background, initial brief, research, development process, challenges, outcomes, recommendations and learning in a concise visual format. EWP 5TH MAY 2026 (1) Overall, the project integrates live business consultancy, social-media strategy, content development, digital-product marketing, client engagement, teamwork, project management and reflective professional learning, with emphasis on demonstrating practical value created for the client organisation.
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