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Strategic Innovation and Entrepreneurship
3,500 words
Strategic Innovation and Entrepreneurship – Entrepreneurial Report
This assessment for the Strategic Innovation and Entrepreneurship module requires students to develop and present an original business idea through an entrepreneurial report and an individual pre-recorded presentation. The assessment is designed to develop students’ ability to evaluate sustainable entrepreneurial principles, design a sustainable and ethically informed business proposition, communicate effectively to a diverse audience, and apply relevant management resources to support their entrepreneurial learning. The main assessment consists of a 3,500-word Entrepreneurial Report based on a business idea formulated by the student. The report should critically examine the purpose and motivation behind the proposed venture, the market opportunity and target customers, the value proposition, business model, financing strategy, route to market, sustainability and ethical considerations, launch plan, and the student’s learning and reflection. Students are expected to apply appropriate theories, models and frameworks rather than simply describe them. The report contains eight main sections. These cover personal purpose and entrepreneurial motivation; market opportunity, target market and value proposition; business models and strategic approach; financing strategy; route to market; sustainability and ethical considerations; launch planning; and reflection on learning. The assessment specifically requires consideration of customer needs through segmentation and the Value Proposition Canvas, while sustainability should be connected to two relevant Sustainable Development Goals and an appropriate impact measurement method. In addition to the written report, students must prepare an individual pre-recorded presentation of no more than 10 minutes and 10 slides. The presentation is intended for an investor, lender or grant provider and should communicate the business proposition using the Value Proposition Canvas as the guiding framework. It covers the customer’s jobs, pains and gains, the proposed products and services, pain relievers, gain creators, reflection and references. Harvard referencing is required throughout the submission. The report must have a professional structure and consistent formatting, with appropriate citations, labelled tables and figures, page numbers and a reference list. The presentation slides and speaker notes must be included in the report appendix. The assessment is worth 100% of the module and requires a minimum mark of 50% to pass.
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Global Strategic Management
3,500 words
Global Strategic Management – Linear to Circular Business Model Transformation
This assessment for the Global Strategic Management module examines how organisations can transform from traditional linear business models towards circular business models. Students must select one of four approved organisational cases and use the same case consistently across both summative assessments. The approved cases are SKF, focusing on servitisation and remanufacturing transformation; Sandvik, focusing on closed-loop materials and tool recovery; Volvo Construction Equipment, focusing on design for remanufacturing and lifecycle optimisation; and Husqvarna, focusing on access-based and circular consumer models. The assessment requires students to apply strategic management, sustainability and circular economy concepts to evaluate the transformation of the selected organisation. Assessment A is a Strategic Poster worth 30% of the overall module mark. The poster should visually and analytically map the transformation of the selected organisation from a linear to a circular business model. It contains three main components. First, students must identify and analyse external drivers using PESTEL, explaining the factors creating pressure or opportunities for circular transformation. Second, students must explicitly reconfigure the organisation's value chain, distinguishing between primary activities such as inbound logistics, operations, outbound logistics, marketing and sales, and service or lifecycle activities, and supporting activities such as firm infrastructure, human resource management, technology development and procurement. Third, students must identify one core structural strategic tension created by the transition. This tension should represent a built-in trade-off in which improving one strategic objective may constrain or challenge another. Assessment B is a Strategic Evaluation Report worth 70% of the overall module mark. The report has a word limit of 3,500 words with a 10% tolerance, excluding the table of contents, reference list and appendices. The report requires a comprehensive strategic evaluation of the selected organisation's transition from a linear to a circular business model and should integrate concepts and frameworks covered throughout the module. The first component of the report requires a Business Model Reconfiguration Analysis using the Business Model Canvas. Students should critically analyse how the circular transformation changes the organisation's value proposition, customer segments, customer relationships, channels, key activities, key resources, key partnerships, revenue streams and cost structure. The analysis should explain how value is created, delivered and captured differently under the circular model. The second component evaluates sustainability and legitimacy using an integrated analysis of the Triple Bottom Line, SAFe framework and stakeholder power and interest analysis. Students should assess economic, environmental and social sustainability, evaluate the suitability, acceptability and feasibility of the transformation, and identify stakeholders who can enable or constrain implementation. The third component requires students to analyse the same strategic tension identified in the poster. The tension should be evaluated in greater depth using appropriate strategic, sustainability and stakeholder frameworks, followed by a theoretically grounded and operationally feasible recommendation. The final component requires students to integrate four of their strongest reflective blog posts from the twelve seminar weeks. The reflection should demonstrate intellectual development, critical thinking, engagement with theory, seminar participation and responsiveness to tutor feedback rather than simply describing the content of the seminars. The assessment is expected to demonstrate Level 7 academic standards through integrated framework application, critical evaluation, strategic judgement and advanced reflective insight. Academic sources must be cited using Harvard referencing, with appropriate in-text citations and a complete reference list.
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2,000 words
Internationalisation and Global Expansion Plan for a Small or Medium-Sized Enterprise
This assessment is an individual report that requires students to develop a plan for taking a small or medium-sized enterprise, family firm, or new start-up into a global market. Students may create their own start-up business plan or select an existing SME or family business from any country, but the chosen organisation must be a small or medium-sized firm and must be different from the business idea submitted for Assignment 1. The report focuses on developing a practical internationalisation strategy that explains how the selected firm can enter, compete and grow in a new international market. The report begins by establishing the background of the selected firm and its contextual environment. Students should identify whether the organisation is a new start-up or an existing firm, provide relevant information about its country, explain its business type and consider operational or resource challenges. Where a start-up is selected, students should identify potential resource scarcity and explain how these challenges could be overcome. The report then introduces the firm's products or services and explains the value proposition and reasons why customers should purchase them. A feasibility analysis is required to demonstrate how the business opportunity or market gap was identified. Students must use the relevant Week 6 teaching resources to explain the feasibility of the proposed product or service and its potential within the firm's home market. The report then develops an internationalisation strategy, using the specified Week 5 and Weeks 8–10 teaching resources. This includes selecting and justifying the target international market, evaluating appropriate market entry strategies, explaining the proposed innovation, developing a new product or service for the target market and applying relevant innovation models. The internationalisation chapter also requires students to consider how the firm will manage and expand in the selected market, including the use of networks, competitors and competitive strategies. Students must develop a marketing approach for the new market, identify the target customer segment and explain how innovative promotion and advertising methods will be used. Relevant theories and frameworks, including Porter’s Five Forces, PESTEL and Embeddedness, should be applied to the selected firm and its context with suitable examples. Further sections address funding and finance, intellectual property and the wider impacts of the firm. Students must explain how the international expansion will be funded, including potential sources such as angel investors, venture capital and crowdfunding, with estimated funding amounts. The report should also explain how intellectual property will be protected in the new market and evaluate potential social, economic and community impacts. The final section is a personal reflection using Gibbs' Reflective Cycle. Students should reflect on their learning throughout the module, including relevant case studies discussed during tutorials, difficulties encountered, lessons learned and steps for improving future learning and performance. The report must use reliable sources and Harvard referencing, with relevant graphs and tables encouraged to improve clarity and presentation.
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Entrepreneurial Marketing
Entrepreneurial Marketing Business Idea Pitch: Market Opportunity, Value Proposition and Venture Viability
This Entrepreneurial Marketing assessment requires students to identify, research and present an entrepreneurial business idea that either addresses an identified customer need or exploits a recognised market opportunity. The idea may involve a new product or service and can be developed either as a personal start-up opportunity or as a new business proposition for an existing organisation. CW1 Business Idea Pitch Present… Students are expected to construct a concise business case around four core elements: the proposed business idea, the identified need or opportunity and resulting value proposition, an overview of the relevant market, and an appropriate entrepreneurial marketing strategy. The pitch should demonstrate how the proposed offering creates value and why the opportunity is commercially credible. CW1 Business Idea Pitch Present… The assessment provides three presentation routes. Students may deliver the pitch live to a panel, submit a five-minute narrated PowerPoint with a recorded response to the question of why the idea is strong, or submit the narrated presentation while also participating in the live Business Ideas Showcase. CW1 Business Idea Pitch Present… Students are expected to prepare approximately 6–10 PowerPoint slides, use in-text citations when external evidence is presented, and include a reference slide. The pitch should be concise, professional and supported by appropriate market research and business evidence. CW1 Business Idea Pitch Present… The marking criteria assess presentation and professionalism, verbal delivery, innovation and value proposition, market research and analysis, entrepreneurial marketing strategy, and overall business-case viability. Each of the main analytical components carries substantial weighting, with market research, marketing strategy, innovation and viability each contributing significantly to the final result. CW1 Business Idea Pitch Present… Overall, the assessment integrates opportunity recognition, value proposition development, market analysis, entrepreneurial marketing, venture viability and professional pitching skills within a practical start-up or business-development context. The brief specifies Cite Them Right Harvard referencing. CW1 Business Idea Pitch Present… 2) CW2 – Reflective Essay Field Content to enter Title Reflective Analysis of Entrepreneurial Capabilities, Product Development and Network-Based Opportunity Creation University University of Hertfordshire Subject Entrepreneurial Marketing / Entrepreneurship / Reflective Practice Module name Entrepreneurial Marketing Academic level Masters / Postgraduate Academic year 2025–2026 Assignment type MS Reflective writing Reference style Harvard Word count 1,000 words ±10% Amount (₹) Enter your internal project amount Key topics Entrepreneurial Marketing, Entrepreneurial Capabilities, Entrepreneurship, Reflective Practice, Product Development, Service Design, Opportunity Recognition, New Product Development, Teamwork, Networking, Business Start-up, Entrepreneurial Potential, Intrapreneurship, Personal Development, Business Application, Reflexive Practice, Entrepreneurial Confidence, Capability Development, Recommendations, Professional Reflection The assessment is an individual 1,000-word reflective essay worth 30% of the module. CW2 Reflective Essay (Individua… Assignment overview — ready to paste This Entrepreneurial Marketing reflective assessment requires students to critically evaluate their own entrepreneurial and intrapreneurial capabilities using learning from the module together with relevant life and work experience. The essay should use appropriate academic theories and frameworks to identify key strengths and development areas and make clear recommendations for improving future entrepreneurial potential. CW2 Reflective Essay (Individua… A major element of the reflection concerns the principles involved in designing a new product or service to meet an identified need. Students are expected to consider how entrepreneurial ideas are developed, how opportunities are recognised and how entrepreneurial capabilities influence the process of converting an idea into a viable proposition. CW2 Reflective Essay (Individua… The assessment also requires critical reflection on the importance of teams and networks in developing business-start-up opportunities and designing new services. The module learning outcomes emphasise the role of collaborative performance, networking and reflexive practice in strengthening entrepreneurial confidence and capability. CW2 Reflective Essay (Individua… Students should move beyond simple personal description and critically analyse their capabilities with reference to academic evidence. At least five academic references are required, and the work should use Cite Them Right referencing. CW2 Reflective Essay (Individua… The marking scheme allocates equal weighting to five areas: presentation, structure and reflective style; content and findings; intellectual curiosity and business application; critical analysis; and recommendations, with each area worth 20%. CW2 Reflective Essay (Individua… Overall, the assessment integrates self-reflection, entrepreneurial capability analysis, product and service design, team and network performance, academic theory and personal development planning. Its purpose is to demonstrate how reflective learning can support stronger entrepreneurial judgement, confidence and future business practice. The brief requires Cite Them Right Harvard referencing. CW2 Reflective Essay (Individua…
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Marketing / Consumer Marketing
1,987 words
MindBand: A Creative Marketing Plan for a Mental Wellbeing Wearable in the UK Smart Device Market
This postgraduate marketing report develops a creative marketing plan for MindBand, a proposed smart wearable designed to support mental wellbeing and emotional regulation in the UK wearable-device market. The assessment responds to a brief requiring students to identify an unmet product need, create an original product concept and apply strategic marketing principles to establish how the innovation could attract consumers in a highly competitive smart-device industry. Reassessment-Individual Assignm… The analysis identifies a potential gap between mainstream fitness-focused wearables and consumers seeking discreet, everyday support for stress, emotional wellbeing and cognitive fatigue. MindBand is positioned as a minimalist wrist-worn device that uses biometric indicators such as heart-rate variability, skin conductance and temperature to identify stress-related patterns and provide context-sensitive interventions. Unlike conventional wearables that primarily display performance data, the concept emphasises behavioural support, simplicity and low-effort interaction. Creative Marketing Plan for a P… Creative Marketing Plan for a P… The marketing plan targets UK professionals aged approximately 30–55, particularly individuals experiencing high cognitive workloads, digital fatigue and work-life pressures. The proposed value proposition focuses on personalised emotional support, discretion and ease of use rather than extensive fitness functionality. This positioning is reinforced through a calm, trust-oriented brand identity intended to distinguish MindBand from performance-led smartwatch and fitness-tracker brands. Creative Marketing Plan for a P… Creative Marketing Plan for a P… The communications strategy adopts a digital-first approach, using educational content, podcasts, professional experts, thought leadership, paid media and customer testimonials to build credibility and awareness. Distribution is primarily direct-to-consumer through e-commerce, supplemented by partnerships with corporate wellbeing programmes and healthcare providers. A premium-value pricing strategy and optional subscription-based services are proposed to support recurring revenue and continued product development. Creative Marketing Plan for a P… The report also considers performance measurement, brand equity, customer retention, privacy, informed consent and responsible use of biometric data. Overall, the work integrates product innovation, consumer behaviour, segmentation, positioning, communications, pricing, distribution and ethical marketing into a coherent smart-wearable marketing proposal.
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Strategy and Innovation
Strategic Analysis and Innovation Strategy for a UK Organisation
This postgraduate Strategy and Innovation assessment requires students to conduct a detailed strategic analysis of an allocated organisation and present the findings through a series of professionally designed information dashboards. The purpose of the analysis is to establish the organisation's current strategic position and use the resulting evidence to recommend an appropriate and justifiable innovation strategy. The work is expected to demonstrate master's-level evaluation, interpretation and synthesis rather than descriptive or checklist-based analysis. The first major analytical area concerns the organisation's external environment. Students evaluate the broader business environment, analyse the firm's industry and undertake competitor analysis, including consideration of the organisation's strategic group. Analysis should concentrate on the most consequential environmental factors and integrate general and industry-level evidence rather than simply listing factors. Competitor evaluation can examine issues such as products and services, market commonality, positioning, distinctive value propositions, first-mover advantage and breakthrough innovation. The internal analysis examines the firm's resources, capabilities and sources of competitive advantage. Appropriate analytical techniques should be used to assess competitive resources and key capabilities, with the internal value chain helping to identify factors capable of supporting competitive advantage. Students must also evaluate the organisation's business-level strategy and consider whether its resources and capabilities support its competitive positioning. Corporate-level analysis considers the firm's degree of diversification, internationalisation strategy, growth through acquisitions, mergers or organic development, and any cooperative strategies. These elements should be evaluated against the organisation's capabilities, resources and competitive context. The analysis concludes by interpreting the evidence to establish the firm's overall strategic position and recommending an innovation strategy or approach to innovation. Presentation quality is also important: the report should use an effective combination of text, charts, diagrams and other graphical forms, with professional formatting and accurate referencing. Overview word count: approximately 330 words.
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International Entrepreneurship / Business Management
International Entrepreneurship: Start-up Business Idea and International Market Expansion Pitch
This group presentation assessment requires students to develop and pitch an internationally oriented entrepreneurial business idea. Students may create their own start-up or select an existing small or medium-sized enterprise or family firm. Large multinational organisations are not permitted. The selected business must have an international dimension, either from its inception or through credible plans to undertake international activities such as overseas sourcing, manufacturing, selling or market expansion within approximately three to five years. The presentation requires students to clearly explain the proposed business idea, its products or services and the customer value proposition. Students must demonstrate how a viable market opportunity or gap has been identified and explain how the proposed venture intends to capture that opportunity. Consideration may also be given to social entrepreneurship and the potential contribution of the business to local communities. A significant part of the assessment examines how an entrepreneurial venture can overcome the practical challenges associated with start-up development and internationalisation. Students should evaluate resource scarcity and the role of entrepreneurial networks or open innovation, propose appropriate funding mechanisms such as angel investment, venture capital or crowdfunding, and explain how the venture's intellectual property could be protected. Students must also present a credible international growth strategy. This includes identifying suitable foreign markets, analysing competitors, selecting appropriate market-entry modes, defining target customer segments and developing suitable marketing and promotional strategies. All arguments should be supported with reliable evidence, with sources cited directly within the presentation and a reference list included. The assessment places emphasis on knowledge and application of entrepreneurship theories, clarity and focus of the business idea, quality and reliability of supporting materials, professional presentation delivery and the group's ability to respond confidently during questioning. All group members are expected to contribute to the work and presentation. The accompanying Group Engagement Form specifically records whether members contributed equally and allows agreed contribution percentages to be documented. Reference style: enter Not specified rather than automatically selecting Harvard. The brief requires reliable sources, slide citations and a reference list, but the uploaded assessment documents do not prescribe a named referencing system. If the actual library file you are uploading is the FourGaz presentation sample, rather than a new 2025/26 submission, use the title “FourGaz: International Entrepreneurship Start-up and Market Expansion Strategy” and do not label it 2025/26, because that sample is dated 25 November 2019.
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