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International Business
2,500 words
Literature Review – International Business Research
This assessment is a 2,500-word individual Literature Review for the International Business module. The assignment requires students to select an international business-related research topic, develop a suitable research question and critically examine existing academic literature relevant to the proposed area of research. The purpose of the assessment is to demonstrate knowledge of the selected subject area, evaluate existing research, identify important debates and inconsistencies, examine research methodologies and theoretical frameworks, and establish a clear research gap that can provide the basis for further investigation. Students must obtain tutor approval for their chosen research topic before completing the Literature Review. The selected topic should have clear relevance to international business and should address an issue that is academically significant and practically relevant. Students are expected to use high-quality academic sources, with particular emphasis on peer-reviewed journal articles. The assessment guidance expects students to critically discuss a minimum of five and a maximum of eight journal articles, although additional academic sources may be used to support the discussion and critique. The Literature Review consists of three main sections: Introduction, Literature Analysis and Conclusion. The Introduction should be approximately 300 words and should introduce the research topic, explain why the issue is important, establish the main research question and demonstrate its relevance to international business. Students should also briefly discuss the potential implications of the proposed research for the advancement of knowledge, theory and practice. The Literature Analysis should be approximately 1,900 words and forms the main part of the assessment. Students should move beyond simply describing individual articles and instead analyse, evaluate and synthesise the literature. For each selected journal article, students should consider its contribution to existing knowledge, theoretical frameworks, research methodology, suggested research gaps and relationship to the proposed research question. The literature should be compared and contrasted to identify areas of agreement, disagreement, methodological differences, theoretical differences and unresolved issues. The analysis should demonstrate critical engagement with the literature rather than providing separate descriptive summaries of each source. The Conclusion should be approximately 300 words and should bring together the major agreements, disagreements and themes identified in the literature. Students should use the conclusion to justify their proposed research by demonstrating how it can address one or more of the research gaps identified through the literature review. The assessment is worth 100% of the final module grade and requires Harvard-style referencing. Students must provide a complete reference list and ensure that sources are appropriately acknowledged throughout the review. The assessment criteria evaluate knowledge of the subject area, analysis of research and methodologies, critical evaluation of literature, communication of complex ideas and professional referencing. High-quality work is expected to demonstrate a well-defined international business topic, strong critical analysis, comparison and synthesis of academic literature, clear identification of a research gap and a logically justified direction for future research.
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Strategic Customer Management
1,000 words
The Targeting and Management of Potential Customers
This individual assignment for the Strategic Customer Management module explores the techniques organisations use to identify, manage and engage potential customers in complex and competitive markets. Students are required to produce a 1,000-word individual report examining key concepts related to customer targeting, consumer behaviour, customer decision-making and customer relationship management. The assignment is designed to develop students' ability to critically evaluate consumer behavioural theories and concepts, understand the factors influencing consumer choice and motivation, assess consumer influence and advocacy, and evaluate approaches for building customer value. It also requires students to apply behavioural psychology and consumer behaviour theory to real or simulated business situations. The report addresses five key areas of strategic customer management. First, students must analyse how a service-dominant approach can be used to enhance customer loyalty. This requires consideration of how value can be created through customer interactions and service-focused approaches. Second, students must explain how customer attitudes influence purchase decisions, examining the relationship between consumer attitudes and purchasing behaviour. Third, the report requires an evaluation of how self-concept affects the buying process, allowing students to consider how consumers' perceptions of themselves can influence their choices and purchasing decisions. The fourth area focuses on atmospherics and their role in customer decision-making. Students are expected to critically discuss how physical and sensory elements of an environment can influence customer perceptions and decisions. This may include consideration of environmental factors that shape the customer experience and affect behavioural responses. The fifth area evaluates the role of data mining in building customer knowledge, requiring students to consider how organisations can use customer data to understand customers and support more effective customer management. The discussion must be supported by relevant theories, marketing models and secondary research, including academic journal articles, market data and case studies. Students are expected to undertake appropriate secondary research and apply relevant marketing models and theoretical frameworks to demonstrate critical engagement with the subject. The report should contain a title page, contents page, clearly labelled subsections, a conclusion and a full reference list or bibliography using the required referencing style. The assignment has a maximum length of 1,000 words, with a permitted range of ±10%, excluding references, the contents page, tables, figures and appendices. The assessment contributes 60% of the module mark.
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Corporate Strategy
4,000 words
Strategic Case Study – Corporate Strategy
This Corporate Strategy assessment requires students to undertake a critical strategic analysis of a chosen organisation and develop evidence-based recommendations for its long-term growth and competitive position. The assignment is presented as a 4,000-word Strategic Case Study and focuses on analysing practical business situations through the application of corporate strategy theories, analytical tools and strategic frameworks. The assessment aims to develop students' ability to evaluate an organisation's competitive advantage, identify significant strategic challenges and opportunities, and propose practical strategies for sustainable growth. The report begins with an introduction explaining the purpose of the case study and identifying the selected company. The strategic positioning section then examines the organisation's current competitive advantage, differentiation from competitors, fundamental competencies and resources. Relevant theories and strategic frameworks should be applied to support the analysis. The external environment section requires a critical evaluation of industry attractiveness using Porter's Five Forces. Students must also examine the factors driving organisational change, compare the selected organisation with close rivals and provide strategic recommendations for addressing identified challenges. The international strategy section critically analyses the effectiveness of the company's existing international expansion strategy and requires students to propose a new expansion strategy for a geographical location in an international market. An appropriate internationalisation theory and market-entry mode should be applied to support the proposed strategy. The challenges and opportunities section examines major issues affecting the organisation, including areas such as market competition, technological disruption and regulatory change. Students must identify opportunities that could strengthen the company's competitive position and use an appropriate framework to consider the development, leadership and implementation of organisational change. The proposed leadership-driven strategy should also be reflected upon in relation to the company's strategic goals. The final main section provides two to three actionable strategic recommendations that the organisation should implement to sustain or enhance its competitive advantage. Students are also required to include an appendix of no more than 500 words containing concise explanations, models or frameworks demonstrating their understanding of theories and concepts relevant to the assessment. The appendix should support the main analysis and be clearly referenced within the report. The assessment develops several strategic management capabilities. The assessed learning outcomes include critically analysing a company's strategic position using analytical tools and theoretical frameworks; developing corporate-level strategies and considering their implementation and control; integrating innovative and sustainable practices into strategic planning; and using performance measurement instruments to assess strategic initiatives. The brief also aligns with CMI Level 7 Strategic Management and Leadership Practice units covering strategy development and strategic change. The submission is an individual written coursework assignment submitted through Turnitin. The written assignment must be submitted as a Microsoft Word document rather than PDF. Students must acknowledge and reference any AI tools used in developing the assignment and provide appropriate acknowledgement of all sources.
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Global Supply Chain Management / Operations Management
2,494 words
Global Supply Chain and Operations Performance: Company Case Analysis
This Level 7 individual assignment requires students to produce a 2,500-word company case analysis examining an important operations performance issue within a real organisation. Students may select an organisation of any size, type, industry or country and must concentrate their analysis on one operations performance objective: cost, dependability, flexibility, speed or quality. The report requires students to identify the current challenges faced by the chosen organisation in relation to the selected performance objective and critically examine those challenges using relevant operations and supply chain management theories, concepts and analytical tools. Rather than providing only a descriptive account of organisational activities, students are expected to apply appropriate theoretical frameworks to the case and evaluate how these concepts could contribute to improved organisational and supply chain performance. A significant component of the assignment involves critically discussing appropriate best practices for performance improvement. These may include digital technologies, sustainability practices or other relevant operational and supply chain approaches. Students should connect these practices directly to findings from their chosen company case and assess their practical relevance, opportunities and limitations. Academic literature and appropriate real-world evidence should be used throughout to substantiate the analysis and recommendations. The assignment evaluates students' ability to analyse supply chain and operations problems, apply academic theory to organisational practice, and develop evidence-based conclusions and practical recommendations. The marking rubric places substantial emphasis on analysis and discussion (30%), application of theory (30%), and conclusions and recommendations (30%), with the remaining 10% allocated to presentation, logical structure, English expression and correct referencing. The report must use Harvard referencing, include a contents page, and follow the specified academic formatting requirements, including Arial size 12, 1.5 line spacing and A4 pages with 2.54 cm margins.
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