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Data Mining / Data Science
Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning
This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a real-world customer-service analytics scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation reduce serious and legal customer escalations by identifying early signs of dissatisfaction, service bottlenecks and operational risk. The findings are intended to support business decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. The dataset contains information covering customer demographics, account characteristics, communication channels, issue categories, operational measures such as wait times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable contains four escalation outcomes: No escalation, Minor escalation, Serious escalation and Legal escalation. The first stage requires data exploration, visualisation and summary, including examination of variable distributions, dataset structure, descriptive characteristics and potential data-quality issues. Students then perform appropriate data cleaning, transformation, feature engineering and preprocessing. Particular attention must be given to variables that could introduce prediction leakage because of their meaning, timing or reliability. The supervised-learning component requires development and tuning of predictive models using suitable techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensembles or neural networks. Models must be evaluated using appropriate multiclass metrics and compared systematically, with interpretation of influential features and model behaviour. The assessment also requires unsupervised learning. After removing the escalation target, students apply and compare clustering approaches such as K-Means and hierarchical clustering. Appropriate preprocessing, encoding, normalisation or dimensionality reduction may be used, with visualisations such as PCA, t-SNE or scatterplots used to explore cluster structure and its relationship with escalation behaviour. Overall, the project assesses the student's ability to independently design a coherent KDD workflow, justify analytical decisions, compare alternative modelling approaches and communicate actionable findings to both technical and executive audiences. Overview word count: approximately 350 words. AI-use note: the brief permits AI tools only to assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the submitted coding, analysis, interpretation and decision-making must remain the student's own work.
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Machine Learning / Artificial Intelligence and Data Science
1,000 words
End-to-End Machine Learning Model Development, Tuning and Evaluation
This Level 7 Machine Learning and Intelligent Agents assessment requires students to develop and document an end-to-end machine-learning solution, covering the complete workflow from data preparation through model training, tuning, testing and evaluation. Students select an appropriate dataset or scenario, formulate a research question and determine whether the problem is most appropriately addressed through supervised learning, unsupervised learning or reinforcement learning. Suitable machine-learning techniques must then be implemented to create a model that can be systematically trained and tested. The assignment requires students to follow a structured machine-learning development process and document the complete development journey. The report should explain the selected scenario, data collection or dataset, Exploratory Data Analysis (EDA), rationale for selecting particular machine-learning methods, model training, fine-tuning and evaluation. Model performance must be assessed using appropriate established metrics, with relevant published research used to justify methodological decisions and support the interpretation of results. The technical implementation should demonstrate the ability to identify the performance of machine-learning algorithms, implement machine-learning approaches using one or more object-oriented programming languages, and determine which algorithms are most appropriate for a particular analytical brief. These requirements directly correspond to the module learning outcomes relating to machine-learning performance, implementation and algorithm selection. Students are advised to document their work within a Jupyter Notebook, combining Markdown explanations with executable code. The notebook may be submitted directly or converted to PDF. Alternatively, students may prepare the 1,000-word report in Microsoft Word, provided that the Python code is included within the submitted document. Assessment is divided into three principal areas: Introduction (20 marks), Machine Learning Process (40 marks), and Evaluation of Model Performance (40 marks). Higher-level work is expected to demonstrate strong understanding of machine-learning concepts, a functioning and thoroughly tested implementation, appropriate selection of algorithms and critical evaluation of the developed solution. Overall, the assessment integrates research-question formulation, data exploration, algorithm selection, programming, model optimisation and evidence-based evaluation within a reproducible machine-learning workflow. All academic sources must be presented using Harvard referencing.
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Machine Learning / Artificial Intelligence and Data Science
1,011 words
End-to-End Machine Learning Model Development, Testing and Evaluation
This Level 7 Machine Learning and Intelligent Agents assignment requires students to develop and document an end-to-end machine-learning solution, covering the complete process from data preparation through model training, tuning, testing and evaluation. Students independently select a suitable dataset or scenario, formulate an appropriate research question and determine whether the problem should be addressed using supervised learning, unsupervised learning or reinforcement learning. Appropriate machine-learning algorithms must then be implemented to create a model capable of being trained and objectively tested. The assessment encourages the use of a structured machine-learning development methodology. Students are expected to explain the selected scenario and data source, perform suitable data preparation and Exploratory Data Analysis (EDA), and provide a reasoned justification for the machine-learning methods selected. The development process should demonstrate how the chosen algorithms are trained and fine-tuned before their performance is evaluated using established and relevant metrics. Published academic research should be incorporated to justify methodological choices and support the interpretation of results. The technical work is normally documented within a Jupyter Notebook, combining Markdown explanations with executable code cells. Alternatively, the report may be produced in Microsoft Word provided that the Python implementation is included. The assignment therefore assesses both conceptual understanding and practical programming competence. Students must demonstrate an ability to identify the performance of machine-learning algorithms, implement machine-learning techniques using an object-oriented programming language, and evaluate which algorithms are appropriate for a particular analytical brief. Assessment places particular emphasis on three areas: the Introduction, the Machine Learning Process, and the Evaluation of Model Performance. The marking criteria reward strong understanding of machine-learning concepts, a functioning and thoroughly tested implementation, appropriate selection of algorithms, and critical evaluation of the final solution. At the highest achievement level, implementations are expected to work without exception, satisfy the required functionality, demonstrate comprehensive testing and extend beyond the basic requirements. Overall, the assignment combines research-question formulation, data analysis, algorithm selection, machine-learning implementation, model optimisation and evidence-based evaluation within a reproducible technical workflow. All academic sources and supporting material must be presented using Harvard referencing.
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Artificial Intelligence
2,000 words
End-to-End Applied AI Development — Comparative Machine Learning and Neural Network Modelling on a Public Dataset
This assessment runs a complete applied AI development cycle end to end: problem definition, dataset selection, preprocessing, model building, optimisation, evaluation and critical reflection. Students identify a real-world problem themselves, formulate a research question from it, and source a suitable dataset from a recognised public repository such as UCI, Kaggle, Data.gov or OpenML. Dataset choice carries more weight than students expect. It must be genuinely suitable for supervised learning, complex enough to make preprocessing and feature engineering meaningful, and — critically — structured so that a traditional machine learning approach and a deep learning approach can be sensibly compared on it. A dataset too small or too clean makes the neural network component pointless; one too large or too noisy makes the whole pipeline unfinishable within the page limit. The source must be referenced and the choice explicitly justified against the research problem. The modelling requirement is fixed: at least two supervised machine learning models, plus one artificial neural network built in a mainstream deep learning framework, all trained and tested. The comparison between them is the analytical core of the work. Reporting that the neural network scored higher is not an answer; explaining why, in terms of the data's structure and each model's inductive assumptions, is. Marks are distributed across problem framing, the traditional models, the deep learning model, evaluation and critical analysis including responsible AI considerations, and academic communication. That responsible AI component is easy to overlook and is not decorative — it asks what the model's limitations mean for anyone who might rely on it. Presentation requirements are specific. The report is page-limited rather than purely word-limited, and every plot must be described in the text while also being legible enough to communicate on its own — a common failure is dense default library output pasted in without axis labels or scale. The implementation is documented in a notebook combining markdown and code cells so the development process is visible, not just the final result, and submissions typically include the cleaned dataset alongside the code. The strongest submissions treat the notebook and the report as one argument. Weaker ones produce a working notebook and then write a report that describes it, rather than a report that uses it as evidence. Our support on assessments of this type is guidance-based. Typical areas of help include: advising on whether a candidate dataset can actually support the required model comparison, explaining how to justify preprocessing decisions, clarifying which evaluation metrics suit which problem type and why accuracy alone is often misleading, showing how to structure a critical limitations and responsible AI discussion, checking Harvard referencing, and reviewing a student's own draft against the published marking criteria.
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