Artificial Intelligence / International Business
3,000 words
AI Innovation Consultancy: Evaluating Artificial Intelligence Solutions for Business Problems
This individual consultancy assessment requires students to act as an AI Innovation Consultant and evaluate how artificial intelligence could address a significant real-world business problem. Students select one industry—such as healthcare, retail, FinTech, manufacturing or agriculture—and concentrate on a single clearly defined organisational challenge rather than comparing multiple sectors. Potential issues include long waiting times, high operating costs, fraud and risk, poor customer experience or inefficient supply chains. The report develops a practical AI solution by identifying suitable technologies such as machine learning, natural language processing or computer vision and explaining how they would operate within the chosen organisational context. Students are not required to build an AI system; instead, the emphasis is on demonstrating business-level technical understanding, critical thinking and the ability to assess whether the proposed technology can realistically integrate with existing organisational processes. The analysis considers the capabilities and limitations of AI, technical feasibility, integration requirements and the skills or organisational capabilities required for implementation. Students must also critically examine ethical, legal and social implications, including issues such as algorithmic bias, transparency, accountability, privacy and regulatory obligations such as UK GDPR. Appropriate risk-mitigation measures should be proposed. A substantial element of the report develops the business case for AI adoption. Students evaluate implementation costs and expected benefits, estimate return on investment, identify assumptions and commercial risks, and assess the overall strategic value of the solution to the organisation. The report concludes with clear recommendations, implementation priorities and a final judgement on whether the proposed AI initiative is feasible and worthwhile. The assessment places strong emphasis on critical analysis, technical understanding, business acumen and professional communication. Students are expected to support arguments with credible academic, industry and government evidence and include at least two professional visualisations such as frameworks, diagrams or tables. Harvard referencing is required throughout. Overview word count: approximately 330 words. The brief also allows authorised use of generative AI for idea generation, drafting/structuring and proofreading, provided the student verifies accuracy, references appropriately and submits the required GenAI declaration.
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Computing
Independent Critical Analysis 30
Independent Critical Analysis 30 is an individual assessment that develops students' ability to critically analyse ethical, social, legal and professional issues arising from a computing-related scenario. The assessment is worth 30% of the overall module assessment and requires students to respond to three questions relating to the ethical and professional issues presented in the scenario. Students are expected to apply the specific analytical techniques or approaches identified in the assessment instructions when developing their responses. The assessment focuses on the critical examination of ethical issues and professional responsibilities within contemporary computing contexts. Students are expected to identify relevant ethical concerns and provide a reasoned justification for their analysis. The marking criteria emphasise the identification of a single ethical issue or ethical risk, followed by a structured analysis using the EHAZOP Framework. Higher-level responses are expected to provide clear justification for the ethical issue selected, examine the associated consequences, and demonstrate a systematic and critical approach to the scenario. A second component focuses on ethical risk analysis using the Ethical OS Toolkit. Students are expected to identify an ethical risk associated with the scenario and justify their selection through a structured analysis. The assessment therefore requires students to consider the potential consequences of computing-related decisions and to demonstrate an understanding of how ethical risks can be identified and evaluated. The final component addresses professional issues. Students are expected to identify relevant professional principles and apply an appropriate professional code of conduct, such as the ACM or BCS Code of Conduct, to the scenario. The analysis should explain which professional principles are relevant and provide a reasoned justification for their application. The marking criteria place emphasis on systematic analysis, appropriate justification and understanding of responsible computing practice. The assessment therefore connects ethical decision-making with professional responsibilities and standards. The assignment also assesses broader module learning outcomes relating to ethical standards, contemporary computing contexts, legal and professional issues, and the ability to critically analyse high-profile cases or case studies. Students are required to submit the provided answer sheet containing the scenario and three questions. The assessment brief states that submissions are subject to Turnitin and that students must follow the specified submission requirements.
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