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Data Mining / Data Science
Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning
This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a realistic customer-service risk scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation identify early indicators of dissatisfaction and operational bottlenecks that may lead to serious or legal customer escalations. The resulting analysis is intended to support strategic decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. CMP-7023B_Assessement_2 (2) The dataset incorporates customer demographics, account characteristics, communication channels, issue categories, operational measures such as waiting times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable, escalation_level, contains four categories: No escalation, Minor escalation, Serious escalation and Legal escalation. CMP-7023B_Assessement_2 (2) Students begin with data exploration and visualisation, producing appropriate descriptive statistics and identifying patterns, distributions and potential data-quality concerns. They then perform data cleansing, transformation, feature engineering and preprocessing. Variables that may introduce leakage or unreliable predictions because of their meaning, timing or quality must be critically assessed and justified. CMP-7023B_Assessement_2 (2) The supervised-learning stage requires students to develop, tune and compare predictive models using techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensemble methods or neural networks. Appropriate multiclass evaluation metrics must be used, alongside interpretation of influential variables and model behaviour. CMP-7023B_Assessement_2 (2) The assessment also includes unsupervised learning, requiring comparison of clustering methods such as K-Means and hierarchical clustering after removal of the target variable. Students may apply encoding, normalisation and dimensionality-reduction methods such as PCA or t-SNE and must interpret how the resulting clusters relate to escalation behaviour. CMP-7023B_Assessement_2 (2) Overall, the project assesses independent analytical judgement, modelling justification, comparative evaluation and clear communication of actionable findings for both technical and executive audiences. CMP-7023B_Assessement_2 (2) Overview word count: approximately 340 words. AI-use note: AI tools may only assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the analysis, coding decisions, interpretation and final evaluation must remain the student's own work. CMP-7023B_Assessement_2 (2)
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Principles of Data Science
3,000 words
Principles of Data Science – Predictive Modelling and Data Analysis
This individual assessment for the Principles of Data Science module requires students to select, apply and critically evaluate data science methods, tools and techniques using one of three provided datasets and its associated scenario. The main assessment takes the form of a 3,000-word report in which students explore their chosen dataset, identify an appropriate predictive modelling approach, build and evaluate models, interpret the findings and critically reflect on the overall process and outcomes. The assessment addresses the principles and foundations of data science, statistical methods, data preparation, visualisation, predictive modelling, decision making and the critical evaluation of data science techniques and tools. Students begin by exploring the selected dataset to understand its structure, characteristics and limitations. Although the supplied datasets have already been cleaned, students may undertake additional data preparation or transformation where necessary. Any preprocessing decisions must be justified in relation to the requirements of the selected analytical methods. Feature selection should also be considered as part of preparing the data for model development. The assessment requires students to identify suitable forms of analysis for the selected scenario and justify their choice of methods. At least two different techniques must be used to develop models with predictive capacity for the response variable in the chosen dataset. The models must be trained and tested consistently, using the same training and test datasets so that their performance can be compared fairly. Where appropriate, students should also provide insight into feature importance and explain the contribution of relevant variables to predictive performance. Model performance must be evaluated using suitable metrics, followed by a clear description of the findings and recommendations appropriate for the intended audience. The report should document the complete analytical workflow, including data exploration, preprocessing, feature selection, model development, testing and evaluation. Students are expected to explain and justify the decisions made throughout the process rather than simply presenting code or model results. The assessment also requires students to demonstrate practical proficiency in data science tools and techniques. The brief expects the use of R for completing the assignment and requires evidence of important elements of the code, although the complete code does not need to be submitted. Data visualisation must be used to support the written discussion and communicate relevant findings effectively. The assessment is evaluated across theoretical knowledge and method selection, data exploration and processing, technical application and model evaluation, communication of findings, and overall presentation and referencing. The assessment therefore combines technical implementation with critical analysis, requiring students to explain why particular methods were selected, evaluate their effectiveness and consider the limitations and implications of the resulting findings. A separate second assessment component accompanies the written report. This component requires a presentation of the key findings from the written work using a maximum of five slides and a presentation duration of no more than seven minutes. It should summarise the dataset, methods, key findings and project outcomes while providing critical reflective commentary on lessons learned, factors affecting success and potential real-world applications.
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Artificial Intelligence
Developing an Intelligent Chatbot and Expert System for UK Train Services
This postgraduate Advanced Artificial Intelligence group project requires students to design, implement, evaluate and demonstrate an intelligent conversational system for a UK train operating company. The chatbot combines conversational AI, expert-system concepts, predictive modelling and knowledge-based reasoning to support both railway passengers and operational staff. The coursework is worth 70% of the module and is designed to develop practical experience in applying modern AI techniques to realistic service and operational problems. The first task requires the chatbot to interact with passengers, collect journey requirements such as origin, destination, date and travel time, and identify the cheapest available train ticket. Appropriate railway ticket data sources or APIs may be used, with the selected ticket presented together with access to the relevant booking service. The second task extends the system to improve customer service through train-delay prediction. The chatbot gathers information about a passenger's current train, location, delay and destination before passing these data to one or more predictive models. Students process historical railway-performance data, train and compare suitable machine-learning models, evaluate their accuracy and integrate an appropriate model into the chatbot. The third task introduces an expert system for railway contingencies. Students extract rules and operational knowledge from provided contingency and station-disruption documents and construct a knowledge base capable of advising railway staff during events such as partial or complete line blockages. The system should gather details such as event type, location, time and severity, then provide relevant operational guidance, diversion information, alternative services and passenger advice. The overall architecture may include a user interface, NLP/NLU component, knowledge base, reasoning engine, predictive model, database and optional knowledge-acquisition component. Particular emphasis is placed on context-aware dialogue, reliable reasoning, appropriate fallback responses and effective user experience. Assessment outputs include the working chatbot, source code, a live presentation and demonstration, a detailed group technical report, and an individual contribution report. Overview word count: approximately 375 words. AI-use note: pre-trained LLMs may be used as an engine within the system, but they must not be used to generate coursework code. Any use of an LLM within the solution must be clearly justified and explained in the group report.
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Data Mining / Data Science
Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning
This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a real-world customer-service analytics scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation reduce serious and legal customer escalations by identifying early signs of dissatisfaction, service bottlenecks and operational risk. The findings are intended to support business decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. The dataset contains information covering customer demographics, account characteristics, communication channels, issue categories, operational measures such as wait times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable contains four escalation outcomes: No escalation, Minor escalation, Serious escalation and Legal escalation. The first stage requires data exploration, visualisation and summary, including examination of variable distributions, dataset structure, descriptive characteristics and potential data-quality issues. Students then perform appropriate data cleaning, transformation, feature engineering and preprocessing. Particular attention must be given to variables that could introduce prediction leakage because of their meaning, timing or reliability. The supervised-learning component requires development and tuning of predictive models using suitable techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensembles or neural networks. Models must be evaluated using appropriate multiclass metrics and compared systematically, with interpretation of influential features and model behaviour. The assessment also requires unsupervised learning. After removing the escalation target, students apply and compare clustering approaches such as K-Means and hierarchical clustering. Appropriate preprocessing, encoding, normalisation or dimensionality reduction may be used, with visualisations such as PCA, t-SNE or scatterplots used to explore cluster structure and its relationship with escalation behaviour. Overall, the project assesses the student's ability to independently design a coherent KDD workflow, justify analytical decisions, compare alternative modelling approaches and communicate actionable findings to both technical and executive audiences. Overview word count: approximately 350 words. AI-use note: the brief permits AI tools only to assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the submitted coding, analysis, interpretation and decision-making must remain the student's own work.
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Data Science / Artificial Intelligence and Machine Learning
2,500 words
Predicting ADHD Diagnosis Using Machine Learning and Explainable Data Science
This Data Science assessment requires students to develop a comprehensive analytical solution to a real-world healthcare prediction problem using the WiDS Datathon 2025 Health Outcomes Prediction Dataset. The dataset contains socio-demographic information, diagnostic variables and functional MRI data relating to children and adolescents, with the principal objective of developing predictive models for ADHD diagnosis. The assessment is designed to demonstrate the complete data-science lifecycle, from data preparation and exploratory analysis through predictive modelling, interpretation and evidence-based recommendations. Students begin by exploring the dataset's features, data types and distributions before addressing missing values, outliers and other inconsistencies. Appropriate feature engineering should be undertaken where necessary, followed by Exploratory Data Analysis (EDA) using relevant visualisations to identify relationships, patterns and correlations within the data. Students with limited computational resources may use a representative subset, provided that the sampling method preserves the integrity and distribution of the original dataset and is clearly justified. A major component of the assignment involves developing and comparing at least three classification models. Appropriate techniques may include Logistic Regression, Random Forest, Gradient Boosting and Neural Networks. Model performance should be evaluated using measures including accuracy, precision, recall, F1-score and ROC-AUC, allowing students to identify the strongest-performing model through systematic comparison. The assessment also requires model interpretation and explainability. Students should explain the results of the selected model and may apply techniques such as SHAP or LIME to investigate feature importance and individual predictions. A feature-importance visualisation must be produced, and the most influential variables should inform practical recommendations for healthcare professionals regarding the potential use of predictive modelling in supporting earlier ADHD diagnosis and intervention. Overall, the assignment integrates data cleaning, exploratory analytics, predictive modelling, model comparison, explainable AI and research-informed healthcare recommendations. Students must submit a comprehensive report of no more than 2,500 words, alongside a Jupyter Notebook containing the implementation and outputs. The report must use Harvard referencing, with appropriate academic research integrated into the analysis, recommendations and conclusion.
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