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Data Mining / Data Science
Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning
This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a realistic customer-service risk scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation identify early indicators of dissatisfaction and operational bottlenecks that may lead to serious or legal customer escalations. The resulting analysis is intended to support strategic decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. CMP-7023B_Assessement_2 (2) The dataset incorporates customer demographics, account characteristics, communication channels, issue categories, operational measures such as waiting times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable, escalation_level, contains four categories: No escalation, Minor escalation, Serious escalation and Legal escalation. CMP-7023B_Assessement_2 (2) Students begin with data exploration and visualisation, producing appropriate descriptive statistics and identifying patterns, distributions and potential data-quality concerns. They then perform data cleansing, transformation, feature engineering and preprocessing. Variables that may introduce leakage or unreliable predictions because of their meaning, timing or quality must be critically assessed and justified. CMP-7023B_Assessement_2 (2) The supervised-learning stage requires students to develop, tune and compare predictive models using techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensemble methods or neural networks. Appropriate multiclass evaluation metrics must be used, alongside interpretation of influential variables and model behaviour. CMP-7023B_Assessement_2 (2) The assessment also includes unsupervised learning, requiring comparison of clustering methods such as K-Means and hierarchical clustering after removal of the target variable. Students may apply encoding, normalisation and dimensionality-reduction methods such as PCA or t-SNE and must interpret how the resulting clusters relate to escalation behaviour. CMP-7023B_Assessement_2 (2) Overall, the project assesses independent analytical judgement, modelling justification, comparative evaluation and clear communication of actionable findings for both technical and executive audiences. CMP-7023B_Assessement_2 (2) Overview word count: approximately 340 words. AI-use note: AI tools may only assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the analysis, coding decisions, interpretation and final evaluation must remain the student's own work. CMP-7023B_Assessement_2 (2)
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Leadership / Digital Leadership / Business Management
4,000 words
Leadership in a Digital Age: Critical Self-Analysis, AI Transformation and Personal Development
This Leadership in a Digital Age assessment requires students to critically analyse their leadership strengths, behaviours and development needs within contemporary digital environments. The individual 4,000-word report combines academic leadership theory, diagnostic self-assessment, professional reflection, digital transformation and forward-looking personal development. Its central purpose is to demonstrate self-awareness and evaluate how leadership capabilities must evolve in response to technological, organisational and workforce change. NUL Assessment Brief LD7090 202… The first section requires critical evaluation of two or three contemporary leadership theories or models in relation to digital leadership. Students should avoid outdated approaches and instead examine how relevant theories align with the behaviours and characteristics required of leaders operating in technology-enabled organisations. NUL Assessment Brief LD7090 202… The second section focuses on self-analysis. Students use diagnostic tools relating to areas such as temperament, workplace culture, motivation, emotional control, management skills and Belbin team roles. Results should be reported and interpreted before being used to construct a personal SWOT analysis concentrating specifically on leadership characteristics relevant to the digital age. NUL Assessment Brief LD7090 202… A further component examines the leadership of hybrid, multi-generational teams. Students identify challenges that may arise in such environments and evaluate leadership capabilities and behaviours that could address them. Ethical, social and legal responsibilities associated with digital leadership must also be considered. NUL Assessment Brief LD7090 202… The report additionally evaluates how digital leaders can use Artificial Intelligence to support digital transformation and organisational performance. Appropriate workplace examples may involve machine learning, predictive analytics, intelligent automation or generative AI, with consideration of required resources such as data infrastructure, organisational skills and external partnerships. NUL Assessment Brief LD7090 202… The final section requires a Personal Development Plan containing justified leadership-development objectives, learning activities, measurable success criteria and timescales. These objectives should emerge directly from the earlier self-analysis and demonstrate how the student intends to become a more effective leader in a current or future digital role. NUL Assessment Brief LD7090 202… Overall, the assessment integrates leadership theory, reflective self-evaluation, hybrid-team management, AI-driven transformation and structured professional development within the context of leadership in the digital age.
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Business Management / Business Consultancy / Supply Chain Management
5,000 words
Digital Transformation for Sustainable Supply Chain Transparency at Unilever: Blockchain, IoT and AI
This MSc Business Consultancy Project requires students to undertake an evidence-based consultancy investigation addressing a strategically significant business problem within a selected organisation. The assessment is designed to replicate professional consultancy practice by requiring students to define a focused organisational challenge, critically analyse secondary evidence, apply relevant management frameworks, evaluate stakeholder implications and develop practical recommendations that create value for the client organisation. The final submission is a 5,000-word consultancy report, including a 500-word employability reflection. The reference project examines Unilever Plc and focuses on the challenge of improving transparency and traceability across its complex global supply chain. Particular attention is given to the potential application of Blockchain, Internet of Things (IoT) and Artificial Intelligence (AI) to support real-time traceability, predictive analytics, ethical sourcing, operational efficiency and sustainability performance. The project considers how digital transformation could support Unilever's sustainability objectives while responding to growing regulatory, environmental and stakeholder pressures. The consultancy report requires a structured analysis consisting of an executive summary, introduction, company/client overview, clearly defined business problem and consultancy focus, and detailed stakeholder analysis. Students then undertake an extensive data analysis and framework application section using two or three relevant theoretical models alongside credible secondary evidence, industry reports, company data, tables, charts or Excel outputs. Findings should be interpreted critically and linked back to appropriate strategic or management frameworks while incorporating ethical and sustainability considerations. The project concludes with three prioritised, actionable and evidence-based recommendations, including consideration of implementation risks, barriers and anticipated benefits. Students must also critically reflect on the employability skills developed through the consultancy project, including research, analysis, problem-solving, project management, communication, professional behaviour, ethical awareness and future career development. All academic and professional evidence must be cited using the Harvard Referencing System, with emphasis on credible and current sources.
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