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International Business 2,500 words

Literature Review – International Business Research

This assessment is a 2,500-word individual Literature Review for the International Business module. The assignment requires students to select an international business-related research topic, develop a suitable research question and critically examine existing academic literature relevant to the proposed area of research. The purpose of the assessment is to demonstrate knowledge of the selected subject area, evaluate existing research, identify important debates and inconsistencies, examine research methodologies and theoretical frameworks, and establish a clear research gap that can provide the basis for further investigation. Students must obtain tutor approval for their chosen research topic before completing the Literature Review. The selected topic should have clear relevance to international business and should address an issue that is academically significant and practically relevant. Students are expected to use high-quality academic sources, with particular emphasis on peer-reviewed journal articles. The assessment guidance expects students to critically discuss a minimum of five and a maximum of eight journal articles, although additional academic sources may be used to support the discussion and critique. The Literature Review consists of three main sections: Introduction, Literature Analysis and Conclusion. The Introduction should be approximately 300 words and should introduce the research topic, explain why the issue is important, establish the main research question and demonstrate its relevance to international business. Students should also briefly discuss the potential implications of the proposed research for the advancement of knowledge, theory and practice. The Literature Analysis should be approximately 1,900 words and forms the main part of the assessment. Students should move beyond simply describing individual articles and instead analyse, evaluate and synthesise the literature. For each selected journal article, students should consider its contribution to existing knowledge, theoretical frameworks, research methodology, suggested research gaps and relationship to the proposed research question. The literature should be compared and contrasted to identify areas of agreement, disagreement, methodological differences, theoretical differences and unresolved issues. The analysis should demonstrate critical engagement with the literature rather than providing separate descriptive summaries of each source. The Conclusion should be approximately 300 words and should bring together the major agreements, disagreements and themes identified in the literature. Students should use the conclusion to justify their proposed research by demonstrating how it can address one or more of the research gaps identified through the literature review. The assessment is worth 100% of the final module grade and requires Harvard-style referencing. Students must provide a complete reference list and ensure that sources are appropriately acknowledged throughout the review. The assessment criteria evaluate knowledge of the subject area, analysis of research and methodologies, critical evaluation of literature, communication of complex ideas and professional referencing. High-quality work is expected to demonstrate a well-defined international business topic, strong critical analysis, comparison and synthesis of academic literature, clear identification of a research gap and a logically justified direction for future research.

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500 words

Strategic Digital Marketing Campaign Planning Using the RACE Framework: Cambridge Museum of Technology

This Digital Leadership and Disruptive Innovation assessment requires students to act as digital marketing consultants for the Cambridge Museum of Technology and develop a strategic social media campaign focused on the Reach and Act stages of the RACE framework. The campaign is designed to increase awareness of the museum and encourage meaningful interaction using paid and owned content across Facebook and Instagram. Assessment Brief for CW1 (1) The first deliverable is a two-page landscape campaign poster created in Canva. Page 1 focuses on Reach and should present a clear awareness objective, one Facebook paid advertisement mock-up, and one Instagram owned post. Page 2 focuses on Act and should include an engagement objective, one Instagram paid advertisement and one Facebook owned post. Each mock-up must be clearly labelled by platform, RACE phase and media type. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) The poster is expected to function as a strategic visual board, rather than a website or social feed simulation. It should demonstrate clear visual hierarchy, logical layout, consistent headings, spacing and alignment, and communicate how the Reach and Act strategies connect. The target audience persona should not appear on the poster itself. Assessment Brief for CW1 (1) The second deliverable is a maximum 500-word written rationale. This should define a relevant target audience persona using demographic, psychographic and behavioural characteristics, and explain needs, motivations and online behaviour. The persona should be visually designed and embedded in the written document. Assessment Brief for CW1 (1) The rationale must also justify the Reach content strategy, including platform choice, content format, targeting and budget considerations, and explain the Act engagement strategy, including tactics such as event promotion, interactive posts and comment prompts. Students should also explain how layout, visual structure and calls-to-action support user experience and engagement. Assessment Brief for CW1 (1) The assessment requires application of relevant digital marketing theories and frameworks and at least five credible academic or industry sources, using Cite Them Right Harvard referencing. Suitable evidence can include peer-reviewed journal articles and recognised sources such as Mintel, Statista and industry reports. Assessment Brief for CW1 (1) The marking scheme gives 30% to Reach, 30% to Act, 20% to the written rationale, and 20% to poster design, communication and professional presentation. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) Overall, the assessment integrates RACE-based campaign planning, paid and owned social media, audience segmentation, persona development, targeting, budget awareness, content strategy, UX principles and professional visual communication within a real cultural-organisation context. Important: the brief explicitly states that the applicable AI category is Category 2 – Proofreading only permitted, meaning AI may be used for proofreading but not for creating assessment content. Assessment Brief for CW1 (1)

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