People Practice / Human Resource Management
2,500 words
Business, Culture and Change in Context: Organisational Acquisition Case Study
This CIPD Level 3 assessment examines how the external business environment, organisational culture and planned change influence organisations and their people. The assessment is based on a case study involving Best Pharmacy Ever (BPE), a small group of local pharmacies considering the acquisition of Emrosu, a much larger national pharmacy chain with approximately 100 stores and an established online pharmacy operation. The acquisition creates significant implications for organisational structure, culture, technology, people practices and change management. Learners are required to provide written responses to nine case-based questions. The assessment begins by examining external factors that may affect the acquisition and identifying appropriate post-acquisition business goals. It also requires consideration of the organisations' products, services and customers and the ways technology could support people professionals, improve working practices and strengthen collaboration following organisational growth. A central component of the assessment concerns organisational culture. Learners must explain the meaning and importance of culture, consider organisations as interconnected systems, and assess how the actions of people professionals can influence wider organisational outcomes. The final questions focus on planned organisational change, the contribution people professionals can make during periods of transition and the potential impact of significant change on employees. The unit therefore develops understanding of environmental analysis, organisational systems, workplace culture, technology and effective change management from a people-practice perspective. Written answers should make clear and consistent use of the case study and demonstrate application of relevant people-practice concepts rather than providing generic theoretical descriptions. The required submission is approximately 2,500 words, with a permitted variation of ±10%, subject to the CIPD word-count policy.
Read Model Answer →
Customer Experience / Business Management / Marketing
2,500 words
Customer Experience Strategy Analysis in the Global Quick-Service Restaurant Industry
This MSc assessment requires students to produce a 2,500-word business report critically analysing the customer experience (CX) strategy of a major organisation operating within the global quick-service restaurant industry. Students must select one company from Starbucks, McDonald’s or Chipotle Mexican Grill and focus their analysis on the organisation's customer experience strategy within one clearly identified country. The report is written from the perspective of a CX consultant and is intended for the chosen company's Board of Directors. The assessment first requires students to explain the concept and strategic importance of customer experience and evaluate how CX contributes to business success. This includes examining the mutually beneficial relationship between the organisation and its customers, assessing the impact of CX on business and financial performance, and using company-specific examples to demonstrate how customer experience can create competitive advantage. A major part of the report focuses on the organisation's ability to deliver a seamless omnichannel customer journey. Students must develop a research-informed customer persona covering customer profile, goals, pain points and motivations, and then construct a detailed customer journey map addressing stages, needs, activities, feelings, pain points and opportunities for improvement. The effectiveness of the organisation's existing customer journey must then be critically evaluated and practical areas for improvement identified. Students must also evaluate three customer experience metrics, examining their benefits, limitations and relevance to the selected brand. The final part of the report critically evaluates the organisation's customer-centric culture in the context of increasing digitalisation, with specific consideration of CX leadership, CX governance and one additional critical success factor such as people, organisational structure, strategy, process or innovation. The report must be presented in an academic business-report format with an automatic table of contents, page numbering, consistent formatting and 1.5 line spacing. Academic sources, figures, diagrams and independent research must be appropriately cited using the Harvard Referencing System. Important for the public library: because the brief allows three different companies and any country, keep the Reference Library title generic unless the uploaded past work is specifically based on one brand. If the actual completed assignment is on Starbucks, McDonald’s or Chipotle, I can give you a more specific title and key topics for that exact work.
Read Model Answer →