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Strategic Management in Healthcare
4,000 words
Strategic Management in Healthcare – Strategic Analysis and Strategy Formulation
This individual summative assessment for the Strategic Management in Healthcare module requires students to critically examine strategic management and strategic thinking within a healthcare organisation, hospital, clinical department or healthcare unit of their choice. The assessment is designed to develop students’ ability to apply strategic management concepts and analytical frameworks to a real healthcare setting, evaluate the internal and external factors affecting organisational performance, and formulate appropriate strategies in response to identified operational and competitive challenges. The assessment consists of a 4,000-word report with a 10% tolerance and accounts for 100% of the module assessment. Students must first select an organisation, clinical department or healthcare unit to use as the case setting. The report should begin with a concise introduction to the selected case setting, establishing its organisational context and providing a clear direction for the strategic analysis. The introduction should explain the relevant characteristics of the organisation or healthcare unit and provide sufficient background to understand the strategic issues examined in the report. The report must critically analyse the relevance of strategic management and strategic thinking to the selected healthcare setting. Rather than simply describing strategic management concepts, students are expected to explain why strategic planning and strategic thinking are important for the particular organisation or department and how they can support performance improvement, service development and responses to operational and competitive challenges. A central requirement is the application of three strategic analysis tools or frameworks. The assessment examples include SWOT, PESTLE, Balanced Scorecard, Value Chain, Porter’s Five Forces, Resource Based View and Blue Ocean Strategy. Students must apply at least one appropriate tool at each of three analytical levels: macro-environment analysis, service area or market analysis, and internal environment analysis. Before applying each tool, students should define the framework and critically justify why it is relevant, effective and suitable for the selected healthcare case setting. The analysis should be detailed and evidence-based rather than purely descriptive. Students are then required to develop a hierarchy of strategies based on the findings from the strategic analysis. Strategies should be formulated at three levels and should clearly respond to the issues identified through the external, market or service-area and internal analyses. The report should explain how the proposed strategies could help the healthcare organisation or unit improve performance and address its operational and competitive challenges. The relationship between the analysis, strategic recommendations and expected outcomes should be made explicit. The final component requires students to reflect on the relevance and usefulness of the strategic tools beyond the selected case study and in relation to their current or future professional role. The reflection should consider how the strategic frameworks and analytical approaches could be transferred to other organisational or professional situations. The assessment should use appropriate evidence from sources such as academic journal articles, books, websites, case studies and grey literature. Harvard referencing is required. The marking criteria place emphasis on the quality of the introduction and case context, critical discussion of strategic planning, quantitative and analytical application of three strategic tools, strategy formulation and evaluation, reflection on application relevance, and presentation and referencing. The assessment therefore requires an integrated connection between the healthcare case, strategic analysis, evidence, recommendations and reflection rather than isolated descriptions of strategic frameworks.
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Financial Performance Management
3,500 words
Financial Performance Management – Financial Performance, Balanced Scorecard and Integrated Reporting
This individual assessment for the Financial Performance Management module requires students to produce a comprehensive analysis of the financial and non-financial performance of an international organisation and its closest competitor. The assessment is designed to develop students’ ability to evaluate organisational performance using financial analysis techniques, critically assess strategic performance-management frameworks, and examine the benefits and challenges associated with Integrated Reporting. The report has a maximum length of 3,500 words, with a 10% tolerance, excluding references, tables, figures and appendices, and accounts for 100% of the summative assessment. The first part of the report focuses on financial performance using ratio analysis. Students must select an international organisation as Company A and identify its closest competitor as Company B. The competitor should be selected using appropriate criteria, including comparable operating activities, industry, country and financial characteristics. Students are expected to obtain financial statements covering at least the most recent two years available for analysis. The ratio analysis should cover a broad range of areas, including liquidity, working capital cycle, profitability, leverage and valuation. Students should calculate and interpret relevant ratios, compare performance between the two organisations and across different years, and critically discuss the overall financial position. Input data and calculations may be presented in the main report or appendix, supported by appropriate tables and graphs. The second part examines Kaplan and Norton’s Balanced Scorecard as a Strategic Management System. Students must critically evaluate the relevant Balanced Scorecard literature and consider whether the traditional model remains appropriate in contemporary business environments. The report should discuss possible limitations or areas for improvement and then develop a proposed Balanced Scorecard specifically for Company A. The proposed scorecard should be linked to the organisation’s strategy and vision and should identify suitable objectives, measures and critical success factors. The third part focuses on Integrated Reporting. Students must critically analyse the potential benefits and challenges of adopting Integrated Reporting for Company A, using relevant academic literature and the International Integrated Reporting framework. The discussion should consider how Integrated Reporting combines financial, non-financial, historical and forward-looking information and how it can help stakeholders understand an organisation’s use of resources and prospects for long-term sustainable success. The report should follow an appropriate academic structure, including an introduction, financial performance analysis, Balanced Scorecard analysis, Integrated Reporting analysis and conclusion. Harvard referencing is required, supported by a comprehensive range of relevant academic and professional sources. The recommended structure allocates approximately 1,000 words to each main question, with approximately 250 words for the introduction and conclusion.
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Entrepreneurship / Leadership and Management
3,500 words
Entrepreneurial Practice: Strategic Analysis, New Venture Development and Professional Reflection
This individual Entrepreneurial Practice assessment requires students to critically analyse a real organisational issue using one of the approved employer case studies and develop an entrepreneurial business proposal aligned with the organisation’s needs. The complete assessment is structured as a 3,500-word-equivalent portfolio consisting of a written report, briefing notes, a narrated PowerPoint presentation and a professional reflection. Entrepreneurial Practice Assign… Task 1 is a 1,500-word organisational analysis worth 30% of the marks. Students critically examine the challenges facing the selected organisation using appropriate strategic-analysis tools. They must also evaluate the organisation’s leadership models and communication strategies and assess their impact on employees, organisational culture and performance. The section concludes with three justified recommendations intended to improve organisational performance. Entrepreneurial Practice Assign… Task 2A consists of 1,000-word briefing notes focused on a proposed entrepreneurial venture. Students critically appraise the stages of entrepreneurial practice from idea generation through to delivery, including the benefits of the proposed venture and suitable funding sources. The task also requires analysis of business risk-management strategies and critical evaluation of the entrepreneurial traits, characteristics, skills and competencies needed to position the proposed venture strategically. Entrepreneurial Practice Assign… Task 2B converts the business proposal into a short narrated PowerPoint pitch. The presentation communicates the rationale and organisational benefits of the business idea, funding opportunities, key risks and mitigation approaches, and the entrepreneurial competencies needed for successful implementation. The intended audience includes employees, managers, senior management and the Board of Directors, so professional communication and persuasive presentation are important. Entrepreneurial Practice Assign… Task 3 is a 500-word personal and professional reflection based on an area of the CMI Code of Conduct and Practice. Students may use reflective frameworks such as Gibbs, Kolb, Rolfe or Burton and explain how the selected professional principle applies to their current or future career. Entrepreneurial Practice Assign… Overall, the assessment integrates strategic analysis, leadership, entrepreneurship, venture development, funding, risk management, professional communication and reflective practice. Overview word count: approximately 360 words. AI-use note: the assignment is classified as AI Amber. AI may be used only within the permitted support categories, and students must disclose which AI tools were used and briefly explain how they were used. Entrepreneurial Practice Assign… Important for your public Reference Library: the brief explicitly states that the document and its case-study materials must not be passed to third parties or posted on any website or social-media platform. Therefore, do not upload this assessment brief itself publicly. Only publish the finished student work if you have the right to do so and it does not reproduce restricted case-study material. Entrepreneurial Practice Assign… Entrepreneurial Practice Assign…
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Data Science / Data Management / Professional Practice
4,500 words
Tesla Data Science Professional Case Study: Data Management, Leadership, Entrepreneurship and Ethics
This composite case-study assessment for The Data Science Professional module requires students to critically analyse Tesla from several interconnected professional perspectives, including data management, artificial intelligence ethics, leadership, organisational development, entrepreneurship and business risk. The coursework is designed to combine technical data-science capability with strategic, ethical and managerial decision-making. a82a1aa6a2e7a3268ad021c4f5b3d44… Part A – Database Design and Distributed Frameworks focuses on data management. Students design an Entity-Relationship model and relational schema for a Tesla-related vehicle-hire business, identifying entities, relationships, cardinalities, identifiers, primary keys and foreign keys. The accompanying guidance specifies entities relating to vehicles, employees, outlets, clients, hire agreements, insurance, faults and employment records. a82a1aa6a2e7a3268ad021c4f5b3d44… 39cdc24cc46a13ddf444b8e7af838eb… The SQL component uses an Online Music database to examine Tesla customer preferences. Students create relational tables using Oracle standard SQL and write queries involving users, music, publishers, categories and download records. Evidence of implementation and query results must be provided using Oracle Live SQL. 39cdc24cc46a13ddf444b8e7af838eb… Part A also requires a critical assessment of the security, privacy and ethical implications of Tesla’s Full Self-Driving technology, connecting technical development with responsible data and AI practice. a82a1aa6a2e7a3268ad021c4f5b3d44… Part B – Leadership and Developing People requires critical evaluation of Tesla’s leadership model, organisational culture and their effects on employees and organisational performance. Students must propose a leadership and people-development strategy capable of supporting the organisation as it expands. a82a1aa6a2e7a3268ad021c4f5b3d44… Part C – Entrepreneurial Practice and Managing Risk examines a proposed Tesla spin-out venture developing innovative low-cost green hydrogen production systems. Students critically assess management support for the venture, propose an evidence-based approach to entrepreneurial risk, develop an entrepreneurial leadership role descriptor, and evaluate how GDPR and AI/data ethics may support or constrain entrepreneurial practice. a82a1aa6a2e7a3268ad021c4f5b3d44… Overall, the assessment integrates technical database design, SQL, data ethics, organisational leadership, entrepreneurship, sustainability and professional decision-making within a single Tesla-focused case study. Overview word count: approximately 360 words. Important: the assessment brief itself explicitly states that it must not be passed to third parties or posted on any website. So for a public Reference Library, use the metadata and your own finished work where permitted, but do not upload the assessment brief/guidance PDFs themselves publicly. a82a1aa6a2e7a3268ad021c4f5b3d44… The AI status is Amber: generative AI may be used for limited inspiring/planning purposes, but usage must be acknowledged with the tool, prompts and relevant evidence; the brief also specifically prohibits using LLMs to generate the Part A(3) essay. a82a1aa6a2e7a3268ad021c4f5b3d44… a82a1aa6a2e7a3268ad021c4f5b3d44…
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Leadership / Digital Leadership / Business Management
4,000 words
Leadership in a Digital Age: Critical Self-Analysis, AI Transformation and Personal Development
This Leadership in a Digital Age assessment requires students to critically analyse their leadership strengths, behaviours and development needs within contemporary digital environments. The individual 4,000-word report combines academic leadership theory, diagnostic self-assessment, professional reflection, digital transformation and forward-looking personal development. Its central purpose is to demonstrate self-awareness and evaluate how leadership capabilities must evolve in response to technological, organisational and workforce change. NUL Assessment Brief LD7090 202… The first section requires critical evaluation of two or three contemporary leadership theories or models in relation to digital leadership. Students should avoid outdated approaches and instead examine how relevant theories align with the behaviours and characteristics required of leaders operating in technology-enabled organisations. NUL Assessment Brief LD7090 202… The second section focuses on self-analysis. Students use diagnostic tools relating to areas such as temperament, workplace culture, motivation, emotional control, management skills and Belbin team roles. Results should be reported and interpreted before being used to construct a personal SWOT analysis concentrating specifically on leadership characteristics relevant to the digital age. NUL Assessment Brief LD7090 202… A further component examines the leadership of hybrid, multi-generational teams. Students identify challenges that may arise in such environments and evaluate leadership capabilities and behaviours that could address them. Ethical, social and legal responsibilities associated with digital leadership must also be considered. NUL Assessment Brief LD7090 202… The report additionally evaluates how digital leaders can use Artificial Intelligence to support digital transformation and organisational performance. Appropriate workplace examples may involve machine learning, predictive analytics, intelligent automation or generative AI, with consideration of required resources such as data infrastructure, organisational skills and external partnerships. NUL Assessment Brief LD7090 202… The final section requires a Personal Development Plan containing justified leadership-development objectives, learning activities, measurable success criteria and timescales. These objectives should emerge directly from the earlier self-analysis and demonstrate how the student intends to become a more effective leader in a current or future digital role. NUL Assessment Brief LD7090 202… Overall, the assessment integrates leadership theory, reflective self-evaluation, hybrid-team management, AI-driven transformation and structured professional development within the context of leadership in the digital age.
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2,000 words
Creative Marketing Plan for a Product Gap in the Smart Wearable Device Industry
This individual coursework requires students to develop a creative marketing plan for a new product concept within the smart wearable device industry. The assessment is a 2,000-word individual written report and accounts for 100% of the coursework assessment. Students are required to identify an existing product gap in the smart wearable device market, create a unique product concept that addresses the identified gap and develop a creative marketing plan designed to position the proposed product effectively in an increasingly competitive market. The central focus of the assignment is the application of innovative thinking and strategic marketing principles to the smart wearable device industry. Students must identify a meaningful gap or unmet opportunity within the market and use this as the foundation for developing their proposed product. The new concept should respond to consumer needs and demonstrate how innovation can create value within the wearable technology sector. The assignment therefore combines market understanding, product innovation and strategic marketing planning. The brief directs students to begin their preparation by studying Chapter 17 of Jobber and Ellis-Chadwick's *Principles and Practice of Marketing* (Ninth Edition, 2023). It also provides a range of Mintel reports and industry sources covering technology visions, wearable technology trends, digital platforms, healthcare applications, luxury brands, family technology habits and Generation X technology habits. These sources provide background for understanding the development and adoption of wearable technology and emerging opportunities in the market. The recommended supporting material also includes academic research on marketing and organisational performance. The brief specifically identifies Morgan's research on marketing and business performance and Hult's work on boundary-spanning marketing organisations and organisation theories. These sources can support the theoretical and strategic foundations of the proposed marketing plan and help connect marketing activities with broader organisational performance. The completed report should demonstrate the student's ability to recognise a product opportunity, develop an original smart wearable concept and translate that opportunity into a coherent marketing plan. The proposed concept should be clearly connected to the identified product gap and should demonstrate how the product could provide value to its intended consumers within the competitive smart device market. The marketing plan should therefore integrate creative product thinking with appropriate strategic marketing principles. The assignment is submitted through Blackboard, with the deadline stated as 14 January 2026. The assessment is returned within 20 days and feedback is provided in written form. The brief identifies the submission as a Summative Assessment: Individual Written Report and specifies a 2,000-word limit. Overall, the coursework provides an opportunity to apply marketing theory and contemporary industry evidence to a practical new-product scenario. The final report should demonstrate an understanding of the smart wearable technology market while presenting a distinctive product idea and a strategically considered marketing plan capable of addressing an identified market opportunity.
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Entrepreneurial Practice
3,500 words
Entrepreneurial Practice – Critical Analysis, Business Venture Proposal and Reflective Practice
This assessment for the Entrepreneurial Practice module requires students to critically analyse a real organisational issue using one of three specified employer case study videos and develop a proposal for a new business venture. The assessment is an individual 3,500-word equivalent portfolio consisting of three tasks: a 1,500-word report, a 1,000-word briefing note, a narrated two-slide PowerPoint presentation, and a 500-word reflective personal and professional account. Students must select only one of the three case studies provided: Paragon, Reliance Housing, or Ovo Biomanufacturing. The chosen case study must be used consistently across the relevant tasks. Task 1 requires a short report based on the selected employer case study. Students must critically and strategically analyse the challenges and issues facing the organisation using one or more appropriate strategic analysis tools. The report must also critically evaluate the organisation's leadership model or models and communication strategies, including their impact on employee and organisational culture and performance. Finally, students must provide three justified recommendations designed to enable and improve organisational performance. This section is 1,500 words and represents 30% of the assessment. Task 2A requires a 1,000-word briefing note based on the same case study. It involves a critical appraisal of the phases of entrepreneurial practice from the idea stage through to delivery, including the benefits and potential funding sources for the proposed new business venture. Students must also critically analyse strategies for addressing and managing risks within the proposed venture and critically appraise the entrepreneurial traits, characteristics, skills and competences required for strategically positioning the new venture within the organisation. Task 2B requires a two-slide narrated PowerPoint presentation lasting three minutes. The presentation should pitch the proposed business idea to an audience of employees, managers, senior managers and the Board of Directors within the case study organisation. It should explain what informed the new business idea, its benefits to the organisation, potential funding prospects, risks and risk-management strategies, and the entrepreneurial traits, characteristics, skills and competences required for strategic positioning. Task 3 is a 500-word reflective personal and professional account. Students must select a professional area from the CMI Code of Conduct and Practice and reflect on how it can be applied to their current or future professional career. The brief allows the use of reflective models such as Gibbs, Kolb, Rolfe or Burton, or another appropriate professional and systematic reflective model. The assessment develops skills in communication, creative thinking, integrity, adaptability and completing tasks, with particular emphasis on leadership and entrepreneurial skills. The learning outcomes include evaluating ethical and inclusive approaches to leadership, diversity and entrepreneurship; reflecting critically on entrepreneurial practice and effective leadership; understanding principles for leading and developing people; understanding leadership and development strategy; and understanding entrepreneurship and entrepreneurial practice in strategic contexts. The submission requires Task 1, the Task 2A briefing note and Task 3 to be combined into one MS Word document, while Task 2B must be submitted separately as a narrated PowerPoint with audio. The written work should include a cover sheet, page numbers, Arial 12-point font and 1.5 line spacing. References and appendices are excluded from the word count, while words in tables count towards the final word count. The assessment also carries a 10% allocation for referencing and structured presentation across the three tasks. The assignment brief places particular importance on using the selected case study as the foundation for the analysis. Wider research may be used, but the primary focus should remain on the case study interview, CMI materials, module-related models and content. Students are expected to apply relevant models, tools and methods discussed in seminars and CMI learning journeys and support their analysis with appropriate evidence and academic literature.
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Business Management / Strategic Management
50,000 words
Starbucks Labour Relations and Unionisation: Strategic Business Consultancy Analysis
his Masters-level Business Project presents a strategic consultancy analysis of Starbucks, focusing on the company's ongoing labour-relations challenges, unionisation disputes and associated legal, operational and reputational implications. The project examines how employee relations and organised labour can develop from a human-resource concern into a wider strategic management issue affecting corporate governance, organisational performance, stakeholder trust and long-term brand value. The report follows the consultancy structure required by the Business Project assessment, beginning with identification of a current organisational challenge and the resulting issues affecting the client organisation. The official brief requires the selected challenge to be connected with current affairs, emerging industry trends and the organisation's wider business strategy. It also requires evaluation of both internal and external stakeholders and analysis using conceptual and numerical secondary data. In the completed project, Starbucks' labour dispute and unionisation environment are examined through several strategic-management frameworks. PESTLE analysis is used to assess political, economic, social, technological, legal and environmental influences surrounding labour relations. SWOT analysis evaluates Starbucks' organisational strengths, weaknesses, opportunities and threats, while Porter's Generic Strategies considers the relationship between differentiation, competitive positioning and labour-management practices. The project also applies stakeholder analysis to groups including senior leadership, employees, unions, regulators, customers, investors and other external stakeholders. A major part of the analysis considers stakeholder power, interest, legitimacy and urgency. The assessment brief specifically requires students to identify internal and external stakeholders, assess their power and interests, and evaluate how the investigated business challenge affects each stakeholder group. The project concludes with evidence-based strategic recommendations designed to improve labour relations, governance and organisational resilience. Recommendations include strengthening good-faith bargaining, developing more consistent labour-governance practices, improving workforce systems and employee participation, incorporating labour-relations indicators into ESG and corporate reporting, and adopting a coordinated legal and reputation-management strategy. Overall, the work demonstrates the application of strategic management, stakeholder analysis, corporate governance, HRM and secondary-data evaluation to a contemporary organisational challenge. The official assessment requires recommendations to arise directly from the critical analysis and to explain how they create strategic value for the client organisation and its wider industry. The completed submission itself is titled Business Project and focuses on Starbucks; its contents include the organisational challenge, purpose of the report, stakeholder impact, secondary-data evaluation, and recommendations and conclusion.
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Business and Management
34,000 words
Examining the Role of Cross-Cultural Communication in Enhancing Team Efficiency: Evidence from McDonald’s Multicultural Workforce in London
This dissertation examines the role of cross-cultural communication in enhancing team efficiency within McDonald’s multicultural workforce, with the study framed around the challenges and opportunities created by culturally diverse working environments. The research considers how differences in language, communication styles, cultural expectations and workplace behaviour can influence employee collaboration, productivity and organisational effectiveness. The study aims to assess cross-cultural communication within multicultural teams, analyse its relationship with team success, and identify cultural factors that can support stronger workplace collaboration. The research adopts a qualitative secondary-research methodology under an interpretivist and inductive approach. Evidence is drawn from peer-reviewed academic literature, McDonald’s annual and diversity reports, and relevant hospitality-sector studies. The collected evidence is examined through thematic analysis to identify recurring patterns relating to communication barriers, workforce productivity, multicultural collaboration and inclusive leadership. The analysis is organised around four principal themes: cross-cultural diversity and workforce productivity; communication barriers and cultural challenges; diversity management and inclusive leadership; and HR practices, employee motivation and organisational performance. The discussion considers issues such as language barriers, cultural adjustment, misunderstandings, workplace conflict, leadership representation, employee inclusion, recruitment, training, digital HR systems and the use of AI-enabled workforce technologies. The study finds that workforce diversity alone does not automatically generate higher productivity. Instead, the effectiveness of multicultural teams depends substantially on the communication structures, inclusive leadership practices and HR support systems used by the organisation. Effective cross-cultural communication can strengthen coordination, customer responsiveness, employee engagement and operational efficiency, while poorly managed communication differences can contribute to delays, misunderstanding, stress and conflict. The report concludes with recommendations for continued cross-cultural communication training, inclusive leadership development, conflict-resolution initiatives and multilingual communication support. It also recognises the limitation of relying on secondary evidence and identifies primary research with employees and managers as a potential direction for future research. Overview word count: approximately 350 words.
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Management / Business Management
5,000 words
Principles of Management: AstraZeneca Management Analysis and Skills Development Report
This Masters-level Principles of Management assignment examines the management practices, organisational environment and managerial functions of AstraZeneca plc. The assessment is structured as a 5,000-word management report in which the student acts as a business consultant and critically evaluates how management theories, concepts and practices contribute to organisational performance and value creation. The work requires the application of relevant academic literature alongside case-study evidence and independent research on AstraZeneca. The first part of the assessment considers key management theories and practices. Students are expected to examine how management contributes to AstraZeneca's success, apply an appropriate dimension of the Competing Values Framework, and select an additional relevant management theory. Suggested theoretical perspectives include Scientific Management, Bureaucratic Theory, Administrative Theory, Contingency Theory and Total Quality Management, although students are encouraged to select theories most appropriate to the organisation rather than applying every available model. The assignment also evaluates AstraZeneca within the global business environment. Frameworks such as LoNG-PEST or Porter's Five Forces may be used to analyse global, national and local influences, including significant opportunities and threats. Students then critically analyse an internal organisational challenge and consider how the core management functions of planning, organising, leading and controlling can be applied to address it. Supporting analytical approaches may include Value Chain analysis, VRIO and stakeholder analysis. A further component focuses on personal and professional development. Students complete a Personal SWOT analysis and construct a Skills Development Plan linked to future career aims. This is followed by a 500-word reflective statement examining personal management competencies, including self-management, problem-solving and decision-making. An appropriate reflective framework, such as Borton, Kolb or GROW, is applied to structure the reflection. Overall, the assessment integrates management theory, organisational analysis, global business considerations, managerial decision-making and reflective professional development. It is designed to demonstrate Level 7 critical analysis and the practical application of management concepts to a contemporary multinational organisation. The wider module covers management theories, stakeholder management, global management, planning and decision-making, human resource management, leadership, operations and finance for managers
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