Entrepreneurial Marketing
Entrepreneurial Marketing Business Idea Pitch: Market Opportunity, Value Proposition and Venture Viability
This Entrepreneurial Marketing assessment requires students to identify, research and present an entrepreneurial business idea that either addresses an identified customer need or exploits a recognised market opportunity. The idea may involve a new product or service and can be developed either as a personal start-up opportunity or as a new business proposition for an existing organisation. CW1 Business Idea Pitch Present… Students are expected to construct a concise business case around four core elements: the proposed business idea, the identified need or opportunity and resulting value proposition, an overview of the relevant market, and an appropriate entrepreneurial marketing strategy. The pitch should demonstrate how the proposed offering creates value and why the opportunity is commercially credible. CW1 Business Idea Pitch Present… The assessment provides three presentation routes. Students may deliver the pitch live to a panel, submit a five-minute narrated PowerPoint with a recorded response to the question of why the idea is strong, or submit the narrated presentation while also participating in the live Business Ideas Showcase. CW1 Business Idea Pitch Present… Students are expected to prepare approximately 6–10 PowerPoint slides, use in-text citations when external evidence is presented, and include a reference slide. The pitch should be concise, professional and supported by appropriate market research and business evidence. CW1 Business Idea Pitch Present… The marking criteria assess presentation and professionalism, verbal delivery, innovation and value proposition, market research and analysis, entrepreneurial marketing strategy, and overall business-case viability. Each of the main analytical components carries substantial weighting, with market research, marketing strategy, innovation and viability each contributing significantly to the final result. CW1 Business Idea Pitch Present… Overall, the assessment integrates opportunity recognition, value proposition development, market analysis, entrepreneurial marketing, venture viability and professional pitching skills within a practical start-up or business-development context. The brief specifies Cite Them Right Harvard referencing. CW1 Business Idea Pitch Present… 2) CW2 – Reflective Essay Field Content to enter Title Reflective Analysis of Entrepreneurial Capabilities, Product Development and Network-Based Opportunity Creation University University of Hertfordshire Subject Entrepreneurial Marketing / Entrepreneurship / Reflective Practice Module name Entrepreneurial Marketing Academic level Masters / Postgraduate Academic year 2025–2026 Assignment type MS Reflective writing Reference style Harvard Word count 1,000 words ±10% Amount (₹) Enter your internal project amount Key topics Entrepreneurial Marketing, Entrepreneurial Capabilities, Entrepreneurship, Reflective Practice, Product Development, Service Design, Opportunity Recognition, New Product Development, Teamwork, Networking, Business Start-up, Entrepreneurial Potential, Intrapreneurship, Personal Development, Business Application, Reflexive Practice, Entrepreneurial Confidence, Capability Development, Recommendations, Professional Reflection The assessment is an individual 1,000-word reflective essay worth 30% of the module. CW2 Reflective Essay (Individua… Assignment overview — ready to paste This Entrepreneurial Marketing reflective assessment requires students to critically evaluate their own entrepreneurial and intrapreneurial capabilities using learning from the module together with relevant life and work experience. The essay should use appropriate academic theories and frameworks to identify key strengths and development areas and make clear recommendations for improving future entrepreneurial potential. CW2 Reflective Essay (Individua… A major element of the reflection concerns the principles involved in designing a new product or service to meet an identified need. Students are expected to consider how entrepreneurial ideas are developed, how opportunities are recognised and how entrepreneurial capabilities influence the process of converting an idea into a viable proposition. CW2 Reflective Essay (Individua… The assessment also requires critical reflection on the importance of teams and networks in developing business-start-up opportunities and designing new services. The module learning outcomes emphasise the role of collaborative performance, networking and reflexive practice in strengthening entrepreneurial confidence and capability. CW2 Reflective Essay (Individua… Students should move beyond simple personal description and critically analyse their capabilities with reference to academic evidence. At least five academic references are required, and the work should use Cite Them Right referencing. CW2 Reflective Essay (Individua… The marking scheme allocates equal weighting to five areas: presentation, structure and reflective style; content and findings; intellectual curiosity and business application; critical analysis; and recommendations, with each area worth 20%. CW2 Reflective Essay (Individua… Overall, the assessment integrates self-reflection, entrepreneurial capability analysis, product and service design, team and network performance, academic theory and personal development planning. Its purpose is to demonstrate how reflective learning can support stronger entrepreneurial judgement, confidence and future business practice. The brief requires Cite Them Right Harvard referencing. CW2 Reflective Essay (Individua…
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Network Security
1,500 words
The Case Study – Network Security Planning and Upgrade
This individual assessment for the Network Security module requires students to work as network consultants and carry out network and security planning and an upgrade for an imaginary company. The assignment is titled “The Case study” and requires students to produce a written report presenting solutions to the problems identified within the case study. The assessment is worth 15 credits and requires approximately 1,500 words, with a permitted variation of ±10%. The coursework focuses on applying network security concepts and protocols to contemporary Internet and mobile-based solutions and technologies. Students are expected to analyse the requirements of the imaginary organisation, identify relevant network and security issues and propose appropriate planning and upgrade solutions. The report should demonstrate an understanding of network security technologies while considering the organisation's information assets and operational requirements. A significant part of the assessment concerns network performance. Students must provide recommendations and suggestions for addressing network performance issues identified in the case study. Where the proposed solution changes the existing network design, an appropriate network diagram should be included. The brief allows students to use tools such as Packet Tracer or other suitable applications to represent the proposed network design. The assignment also requires students to consider security policy and network protection. The existing security policy should be reviewed and recommendations should be made for improving it. Students are specifically instructed not to create a completely new security policy because the organisation already has one. In addition, the report should discuss how appropriate security measures could be implemented across the network. Detailed device configurations are not required, although relevant examples or configuration snippets are encouraged. Because the information provided in the case study is incomplete, students must identify and document their assumptions and requirements. This includes defining unspecified parameters such as network speeds, device features and existing policy details. The assumptions and requirements section is therefore an important part of the investigation and contributes to the assessment mark. The final report should summarise the key findings of the investigation and may recommend how any remaining IT support budget could be used. References must be included and used effectively to support the discussion. The marking criteria allocate 10% to the introduction, 10% to assumptions and requirements, 20% to improving performance, 20% to policy amendments, 20% to securing the network, 10% to the conclusion/summary and 10% to references. The assessed learning outcomes cover the application of network security concepts and protocols, critical evaluation and design of security policies, understanding of IT governance and its influence on organisational security policy, and critical review of current research and technological advances in network security. The brief also permits AI assistance, but any AI tools used must be referenced and their use summarised at the end of the report before the reference list.
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Network Security and Incident Report
1,500 words
Network Security and Incident Report – Megadodo Publications
This 1,500-word individual coursework for the Network Security and Incident Report module examines the network infrastructure and security challenges of Megadodo Publications, a company located near Warwick that has expanded into two buildings, Ursa Major Alpha and Ursa Minor Beta. Despite investment in new networking equipment, the organisation is experiencing poor network performance and repeated security incidents involving the leakage of sensitive information into the public domain. The situation is particularly urgent because the company is negotiating an important government contract. The student is placed in the role of a network security professional asked to investigate the existing environment and provide recommendations for improving its infrastructure and security. The case study provides a network topology, addressing scheme, equipment information and an existing security policy. The network connects departments across the two buildings and includes servers, management systems, sales, marketing, legal, finance, software development, product testing, administration, IT support, Wi-Fi and a rented floor occupied by a separate start-up company. The addressing scheme identifies separate subnets for several organisational functions, while the topology includes multiple switches, routers, servers and wireless access points. The report requires students to make reasonable assumptions where information is incomplete and document those assumptions at the beginning of the report. The first substantive task evaluates how the organisation's network performance could be improved. Recommendations should address the existing infrastructure and, where the design is changed, include an appropriate network diagram using tools such as Packet Tracer or other suitable applications. The second major area addresses amendments to the existing security policy. Students should recommend improvements to the current policy rather than create a completely new policy. The report must also discuss how appropriate security measures could be implemented across the network and its devices. Detailed device configurations are not required, although relevant examples or configuration snippets are encouraged. The final section requires a summary of the key findings and recommendations, together with a proposal for how the organisation could use its remaining IT support budget of approximately £8,000 and identify areas for future investment. The assessment is divided into introduction, assumptions and requirements, improving performance, policy amendments, security and devices, summary and budget, and references. The marking scheme allocates 50% of the module mark to this coursework, with the individual report submitted as a single DOC, DOCX or PDF document.
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