Bright Network Academy – Learn New Skills
This assignment, titled “Bright Network Academy – Learn New Skills,” is part of the Effective Marketing Management module and focuses on developing contemporary skills that support marketing effectiveness and future career development. The assignment introduces Bright Network Academy as a free e-learning platform providing expert advice and learning opportunities designed to help students prepare for the world of work and strengthen their graduate applications. Students are required to select and complete a minimum of two Bright Network Academy courses, provided that each selected course is at least 35–40 minutes long. Alternatively, students may choose shorter courses of approximately 15–20 or 20–30 minutes, in which case four courses must be completed. After completing the selected courses, students are required to download and submit the corresponding certificates as evidence of completion. The main written component is a one-page A4 statement of approximately 500 words. In this statement, students must explain their choice of the selected short courses and justify their relevance to the Effective Marketing Management module as well as their broader relevance to future career development in marketing. The assignment therefore requires students to reflect on how the skills and knowledge gained from the selected courses can contribute to their professional development. The available Bright Network Academy courses cover areas such as transferable skills, leadership skills, commercial awareness, and entering the marketing profession. Students are expected to consider how their chosen courses relate to contemporary marketing skills and their future professional goals. The final submission consists of a single file beginning with the approximately 500-word statement on the first page, followed by the completed course certificates on subsequent pages. The grading criteria allocate 25% to the first certificate, 25% to the second certificate, and 50% to the quality of the written statement. The assignment therefore combines evidence of course completion with reflective writing about the relevance of the selected learning activities to marketing and career development.
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