Global Engineering: Theory and Practice – Aspen Pharmacare Global Expansion and Environmental Sustainability
This assessment for the Global Engineering: Theory and Practice module requires students to prepare a critical report examining the international growth strategies and future sustainability of a global pharmaceutical company. The assessment is based on the published case study “The growth strategies of a global pharmaceutical company: a case study of Aspen Pharmacare Holdings Limited” by Victoria Margaret Hodgon and Muhammad Ehsanul Hoque. The scenario requires students to act from a management perspective, where a pharmaceutical company is considering international expansion while maintaining environmental sustainability as one of its core business values. The report has a maximum length of 3,000 words, excluding the reference list, and must critically address the success and growth strategy of Aspen Pharmacare as presented in the selected research paper. Students are expected to demonstrate understanding of international business and global engineering concepts while evaluating the strategic choices made by the company. The report should not simply reproduce the findings of the source paper; instead, it should critically evaluate the evidence, identify strengths and weaknesses, consider challenges and risks, and use additional published literature to inform management decisions. The first section is a 250-word summary explaining the approach used in the report to describe Aspen Pharmacare’s success and presenting the key findings. The introduction, limited to 500 words, should provide the background context of the global pharmaceutical industry and explain the main growth strategies available to a global pharmaceutical company. This section establishes the context for understanding Aspen’s international development. The main evaluation section accounts for 1,500 words and requires a critical assessment of Aspen Pharmacare’s roadmap to global success, including its growth strategies and strategic planning. Students should examine the different approaches used by the company and consider the benefits, limitations, challenges, risks and strategic trade-offs associated with its growth. The analysis should demonstrate critical strategic evaluation rather than simply describing the company's historical development. The future prospects section, limited to 500 words, focuses particularly on sustainability. Students must identify the key area affecting Aspen’s future sustainability in light of the challenges associated with its growth and consider what additional actions could be taken in environmental sustainability. Students are also required to locate and use published literature beyond the main Aspen Pharmacare paper to inform management about future trends and developments. The report concludes with a 250-word conclusion containing recommendations for management based on the findings of the analysis. The recommendations should be specific, relevant to the company's circumstances and supported by the evidence discussed in the report. Alternative strategic options should also be considered where appropriate. Harvard referencing is mandatory. The report should be professionally presented with appropriate headings, a logical structure, clear and coherent language, correct grammar and punctuation, and effective integration of academic evidence. The assessment is worth 100% of the module and is evaluated on the quality of the summary, introduction, strategic evaluation, future sustainability analysis, conclusions and recommendations, referencing and overall professionalism.
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