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International Business / Global Strategy
2,500 words
Global Business (NBS-7088X) — Summative Report: Home-Country Institutions and Culture in an Emerging-Market MNE's CSR, Structure and Foreign Entry Strategy
This Level 7 summative report answers a single contested question: in 2026, do a multinational enterprise's home-country formal institutions and culture still carry real implications for how it behaves abroad? The analysis is written from the position of a regional executive or international business analyst advising on the institutional environment facing a chosen firm, and it is deliberately argumentative rather than descriptive — the brief rewards a position taken and defended. One MNE is selected under firm constraints: its home country must be an emerging or developing economy and its host country an advanced one, which puts institutional distance at the centre of the case. That asymmetry matters, because the firm is carrying the governance norms, regulatory habits and cultural expectations of a weaker-institution origin into a market with stronger and differently configured rules. The report then works through three domains. On corporate social responsibility, it examines how home-country regulation, enforcement capacity and societal expectation shaped the firm's CSR orientation, and whether what it does in the host market reflects genuine institutional transmission or adaptation to host pressure — distinguishing substantive practice from legitimacy-seeking signalling. On organisational structure, it analyses how home-country ownership patterns, family or state involvement, hierarchy norms and control preferences shaped the configuration of subsidiaries, the degree of autonomy granted, and where real decision rights sit. On foreign entry strategy, both components demanded by the brief are examined: the entry mode selected — acquisition, greenfield, joint venture or alliance — with the institutional and cultural reasoning behind that choice, and the broader internationalisation strategy, assessed through the established frameworks of global, multidomestic, international and transnational orientation. Each domain closes with the critical turn the brief specifically requires: whether the conclusion reached actually generalises to all firms originating from that same home country. At least one further company example from the same origin is introduced to test the claim, and in practice this is where the strongest marks lie, since firm-level variation in ownership, sector and international experience frequently cuts against a purely institutional explanation. Theory is applied throughout rather than recited, drawing on institutional theory, cultural distance frameworks and the emerging-market multinational literature, supported by academic sources alongside company filings and credible market reporting. The submission carries an executive summary that stands alone as a condensed account of findings and conclusions, follows the prescribed formatting, and places supporting material in unmarked appendices.
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International Human Resource Management
800 words
A Comparative Analysis of Cultural Factors Shaping Human Resource Staffing Strategies in International Enterprises
This assignment presents a comparative analysis of the cultural and institutional factors that influence human resource staffing and recruitment strategies in international enterprises. The case study focuses on VetDopomoga, a Ukraine-based international veterinary clinic chain that is considering international expansion into either the United Kingdom or India. The assignment requires an assessment of the potential benefits and challenges associated with operating in each market and the development of evidence-based recommendations for the organisation's international expansion. The poster begins by comparing the cultural and institutional environments of Ukraine, the United Kingdom and India. The analysis considers factors such as communication styles, hierarchy and power distance, individualism and collectivism, time orientation, labour-market characteristics and the regulatory and employment context. These factors are considered in relation to their potential influence on human resource practices, particularly recruitment. The assignment also requires the application of an international HR staffing strategy approach. Students must consider ethnocentric, polycentric, regiocentric and geocentric approaches and use their analysis to recommend which of the two potential markets VetDopomoga should enter first and which should be considered as the second market. The recommendation must be supported by evidence and clear justification. A cultural theory must also be selected and applied to analyse two relevant cultural dimensions. The available theoretical approaches include the Cultural Intelligence framework, Erin Meyer's Culture Map, the GLOBE Project and Hofstede's Cultural Dimensions Theory. The selected theory is used to examine the benefits and challenges of recruitment practices in Ukraine, the United Kingdom and India. The assignment further requires consideration of one major recent cultural, economic or political event affecting each country and an evaluation of how these developments may influence recruitment and international HR practices. Students must research best-practice recruitment examples from international veterinary enterprises operating in the UK and India and identify practices that VetDopomoga could adopt or adapt. Finally, the poster must provide a clear recommendation regarding the order of market expansion and identify three supporting recommendations. Visual elements such as diagrams, icons and charts should be used to communicate the findings clearly and concisely. The final poster should be no more than two pages and approximately 800 words, excluding illustrations, with appropriate Harvard in-text citations and a full reference list.
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International Human Resource Management / International Business
800 words
Comparative Analysis of Cultural Factors Shaping Human Resource Staffing Strategies in International Enterprises
This individual international human resource management assessment examines how cultural and institutional differences influence recruitment and staffing decisions in international enterprises. Students take the role of an HR representative for VetDopomoga, a Ukraine-based international veterinary clinic chain planning to expand into either the United Kingdom or India. The final output is a concise academic poster of up to two pages and approximately 800 words ±10%, supported by appropriate visual material. Assignment 1_The Comparative An… The first component requires comparison of the United Kingdom and India with Ukraine. Students examine relevant cultural characteristics, including communication style, hierarchy and power distance, individualism versus collectivism and approaches to time, alongside institutional factors such as labour-market conditions and employment or regulatory environments. This comparison provides the contextual basis for evaluating how recruitment practices may need to change across markets. Assignment 1_The Comparative An… Students must then apply an appropriate international HR staffing strategy, choosing from ethnocentric, polycentric, regiocentric or geocentric approaches. Based on their analysis, they must recommend which market VetDopomoga should enter first and which should follow, providing clear evidence-based justification. Assignment 1_The Comparative An… A central theoretical component requires application of one cultural framework, selected from the Cultural Intelligence framework, Erin Meyer’s Culture Map, the GLOBE Project or Hofstede’s Cultural Dimensions Theory. Students focus on two dimensions from their selected framework and use them to evaluate the benefits and challenges associated with recruitment practices in Ukraine, the United Kingdom and India. Assignment 1_The Comparative An… The poster must also examine a recent cultural, economic or political event affecting the three national contexts and explain its implications for international recruitment and staffing. Examples suggested in the brief include changing social attitudes following COVID-19, economic shifts affecting demand for specialist labour and post-Brexit employment or migration policies. Assignment 1_The Comparative An… Students additionally research best-practice recruitment examples from international veterinary enterprises operating in the UK and India and identify practices VetDopomoga could adopt or adapt in each market. The final recommendation must identify the preferred first expansion destination and provide three evidence-based reasons supporting the decision. Assignment 1_The Comparative An… Assessment criteria place strong emphasis on content and findings, theoretical application, critical analysis, source quality and Harvard referencing, as well as poster presentation and structure. High-quality work is expected to go beyond description by applying cultural theory directly to HRM practices and critically evaluating the implications of cultural and institutional differences for international recruitment decisions. Assignment 1_The Comparative An… Assignment 1_The Comparative An…
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Organisational Strategy and Sustainability
2,500 words
Strategic Evaluation and Analysis of Hindustan Unilever Limited (HUL)
This 2,500-word coursework for the MSc Management module Organisational Strategy and Sustainability requires a strategic evaluation and analysis of Hindustan Unilever Limited (HUL). The assignment is written from the perspective of a management consultant at BPP Consulting Group and is addressed to HUL’s Board of Directors. It focuses on HUL’s strategic management, sustainability initiatives and responsible leadership within a global business context. The report begins by examining HUL’s internal capabilities and external business environment. Students are required to apply one strategic model to analyse the internal environment and one model to assess the external environment, such as VRIO, PESTEL or Porter’s Five Forces. The analysis should identify internal competencies, external opportunities and threats, sources of competitive advantage, and the influence of global and local market dynamics on HUL’s strategic choices. Particular consideration may be given to key regions such as the European Union, Asia and North America. The second section evaluates HUL’s ethical, sustainable and responsible business practices. The brief requires the use of one framework, such as the Triple Bottom Line or Sustainable Supply Chain Management, to assess one selected area of CSR, sustainability or ethical practice. The discussion should consider stakeholder engagement, regulatory influences such as the United Nations Sustainable Development Goals and European Union legislation, and one HUL sustainability initiative such as product lifecycle management, eco-design, renewable energy integration or supply chain transparency. The third section critically evaluates HUL’s strategic responses to current and future challenges, including climate change, artificial intelligence and digital disruption. One strategic framework, such as the Ansoff Matrix, Blue Ocean Strategy or VRIO, should be applied to evaluate strategic options and their implications for long-term sustainability, competitiveness and market relevance. The final section provides a personal leadership and sustainability reflection. Students select one leadership model, such as Goleman’s Emotional Intelligence, Hofstede’s Cultural Dimensions or Transformational Leadership, and reflect on their learning from the previous sections. The reflection covers personal development, ethical, cross-cultural or sustainable leadership, career aspirations, and values-driven leadership. The report concludes by summarising recommended changes to HUL’s organisational strategy and sustainability initiatives. The assessment requires Harvard referencing and a professional academic structure. The main body has a 2,500-word limit, with suggested allocations of approximately 50 words for the introduction, 600 words each for LO1, LO2, LO3 and LO4, and 50 words for the conclusion. The cover page, contents, references and appendices are excluded from the word count.
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