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Global Engineering: Theory and Practice 3,000 words

Global Engineering: Theory and Practice – Aspen Pharmacare Global Expansion and Environmental Sustainability

This assessment for the Global Engineering: Theory and Practice module requires students to prepare a critical report examining the international growth strategies and future sustainability of a global pharmaceutical company. The assessment is based on the published case study “The growth strategies of a global pharmaceutical company: a case study of Aspen Pharmacare Holdings Limited” by Victoria Margaret Hodgon and Muhammad Ehsanul Hoque. The scenario requires students to act from a management perspective, where a pharmaceutical company is considering international expansion while maintaining environmental sustainability as one of its core business values. The report has a maximum length of 3,000 words, excluding the reference list, and must critically address the success and growth strategy of Aspen Pharmacare as presented in the selected research paper. Students are expected to demonstrate understanding of international business and global engineering concepts while evaluating the strategic choices made by the company. The report should not simply reproduce the findings of the source paper; instead, it should critically evaluate the evidence, identify strengths and weaknesses, consider challenges and risks, and use additional published literature to inform management decisions. The first section is a 250-word summary explaining the approach used in the report to describe Aspen Pharmacare’s success and presenting the key findings. The introduction, limited to 500 words, should provide the background context of the global pharmaceutical industry and explain the main growth strategies available to a global pharmaceutical company. This section establishes the context for understanding Aspen’s international development. The main evaluation section accounts for 1,500 words and requires a critical assessment of Aspen Pharmacare’s roadmap to global success, including its growth strategies and strategic planning. Students should examine the different approaches used by the company and consider the benefits, limitations, challenges, risks and strategic trade-offs associated with its growth. The analysis should demonstrate critical strategic evaluation rather than simply describing the company's historical development. The future prospects section, limited to 500 words, focuses particularly on sustainability. Students must identify the key area affecting Aspen’s future sustainability in light of the challenges associated with its growth and consider what additional actions could be taken in environmental sustainability. Students are also required to locate and use published literature beyond the main Aspen Pharmacare paper to inform management about future trends and developments. The report concludes with a 250-word conclusion containing recommendations for management based on the findings of the analysis. The recommendations should be specific, relevant to the company's circumstances and supported by the evidence discussed in the report. Alternative strategic options should also be considered where appropriate. Harvard referencing is mandatory. The report should be professionally presented with appropriate headings, a logical structure, clear and coherent language, correct grammar and punctuation, and effective integration of academic evidence. The assessment is worth 100% of the module and is evaluated on the quality of the summary, introduction, strategic evaluation, future sustainability analysis, conclusions and recommendations, referencing and overall professionalism.

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2,000 words

Internationalisation and Global Expansion Plan for a Small or Medium-Sized Enterprise

This assessment is an individual report that requires students to develop a plan for taking a small or medium-sized enterprise, family firm, or new start-up into a global market. Students may create their own start-up business plan or select an existing SME or family business from any country, but the chosen organisation must be a small or medium-sized firm and must be different from the business idea submitted for Assignment 1. The report focuses on developing a practical internationalisation strategy that explains how the selected firm can enter, compete and grow in a new international market. The report begins by establishing the background of the selected firm and its contextual environment. Students should identify whether the organisation is a new start-up or an existing firm, provide relevant information about its country, explain its business type and consider operational or resource challenges. Where a start-up is selected, students should identify potential resource scarcity and explain how these challenges could be overcome. The report then introduces the firm's products or services and explains the value proposition and reasons why customers should purchase them. A feasibility analysis is required to demonstrate how the business opportunity or market gap was identified. Students must use the relevant Week 6 teaching resources to explain the feasibility of the proposed product or service and its potential within the firm's home market. The report then develops an internationalisation strategy, using the specified Week 5 and Weeks 8–10 teaching resources. This includes selecting and justifying the target international market, evaluating appropriate market entry strategies, explaining the proposed innovation, developing a new product or service for the target market and applying relevant innovation models. The internationalisation chapter also requires students to consider how the firm will manage and expand in the selected market, including the use of networks, competitors and competitive strategies. Students must develop a marketing approach for the new market, identify the target customer segment and explain how innovative promotion and advertising methods will be used. Relevant theories and frameworks, including Porter’s Five Forces, PESTEL and Embeddedness, should be applied to the selected firm and its context with suitable examples. Further sections address funding and finance, intellectual property and the wider impacts of the firm. Students must explain how the international expansion will be funded, including potential sources such as angel investors, venture capital and crowdfunding, with estimated funding amounts. The report should also explain how intellectual property will be protected in the new market and evaluate potential social, economic and community impacts. The final section is a personal reflection using Gibbs' Reflective Cycle. Students should reflect on their learning throughout the module, including relevant case studies discussed during tutorials, difficulties encountered, lessons learned and steps for improving future learning and performance. The report must use reliable sources and Harvard referencing, with relevant graphs and tables encouraged to improve clarity and presentation.

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