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Entrepreneurship / Leadership and Management
3,500 words
Entrepreneurial Practice: Strategic Analysis, New Venture Development and Professional Reflection
This individual Entrepreneurial Practice assessment requires students to critically analyse a real organisational issue using one of the approved employer case studies and develop an entrepreneurial business proposal aligned with the organisation’s needs. The complete assessment is structured as a 3,500-word-equivalent portfolio consisting of a written report, briefing notes, a narrated PowerPoint presentation and a professional reflection. Entrepreneurial Practice Assign… Task 1 is a 1,500-word organisational analysis worth 30% of the marks. Students critically examine the challenges facing the selected organisation using appropriate strategic-analysis tools. They must also evaluate the organisation’s leadership models and communication strategies and assess their impact on employees, organisational culture and performance. The section concludes with three justified recommendations intended to improve organisational performance. Entrepreneurial Practice Assign… Task 2A consists of 1,000-word briefing notes focused on a proposed entrepreneurial venture. Students critically appraise the stages of entrepreneurial practice from idea generation through to delivery, including the benefits of the proposed venture and suitable funding sources. The task also requires analysis of business risk-management strategies and critical evaluation of the entrepreneurial traits, characteristics, skills and competencies needed to position the proposed venture strategically. Entrepreneurial Practice Assign… Task 2B converts the business proposal into a short narrated PowerPoint pitch. The presentation communicates the rationale and organisational benefits of the business idea, funding opportunities, key risks and mitigation approaches, and the entrepreneurial competencies needed for successful implementation. The intended audience includes employees, managers, senior management and the Board of Directors, so professional communication and persuasive presentation are important. Entrepreneurial Practice Assign… Task 3 is a 500-word personal and professional reflection based on an area of the CMI Code of Conduct and Practice. Students may use reflective frameworks such as Gibbs, Kolb, Rolfe or Burton and explain how the selected professional principle applies to their current or future career. Entrepreneurial Practice Assign… Overall, the assessment integrates strategic analysis, leadership, entrepreneurship, venture development, funding, risk management, professional communication and reflective practice. Overview word count: approximately 360 words. AI-use note: the assignment is classified as AI Amber. AI may be used only within the permitted support categories, and students must disclose which AI tools were used and briefly explain how they were used. Entrepreneurial Practice Assign… Important for your public Reference Library: the brief explicitly states that the document and its case-study materials must not be passed to third parties or posted on any website or social-media platform. Therefore, do not upload this assessment brief itself publicly. Only publish the finished student work if you have the right to do so and it does not reproduce restricted case-study material. Entrepreneurial Practice Assign… Entrepreneurial Practice Assign…
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Entrepreneurial Practice
3,500 words
Entrepreneurial Practice – Critical Analysis, Business Venture Proposal and Reflective Practice
This assessment for the Entrepreneurial Practice module requires students to critically analyse a real organisational issue using one of three specified employer case study videos and develop a proposal for a new business venture. The assessment is an individual 3,500-word equivalent portfolio consisting of three tasks: a 1,500-word report, a 1,000-word briefing note, a narrated two-slide PowerPoint presentation, and a 500-word reflective personal and professional account. Students must select only one of the three case studies provided: Paragon, Reliance Housing, or Ovo Biomanufacturing. The chosen case study must be used consistently across the relevant tasks. Task 1 requires a short report based on the selected employer case study. Students must critically and strategically analyse the challenges and issues facing the organisation using one or more appropriate strategic analysis tools. The report must also critically evaluate the organisation's leadership model or models and communication strategies, including their impact on employee and organisational culture and performance. Finally, students must provide three justified recommendations designed to enable and improve organisational performance. This section is 1,500 words and represents 30% of the assessment. Task 2A requires a 1,000-word briefing note based on the same case study. It involves a critical appraisal of the phases of entrepreneurial practice from the idea stage through to delivery, including the benefits and potential funding sources for the proposed new business venture. Students must also critically analyse strategies for addressing and managing risks within the proposed venture and critically appraise the entrepreneurial traits, characteristics, skills and competences required for strategically positioning the new venture within the organisation. Task 2B requires a two-slide narrated PowerPoint presentation lasting three minutes. The presentation should pitch the proposed business idea to an audience of employees, managers, senior managers and the Board of Directors within the case study organisation. It should explain what informed the new business idea, its benefits to the organisation, potential funding prospects, risks and risk-management strategies, and the entrepreneurial traits, characteristics, skills and competences required for strategic positioning. Task 3 is a 500-word reflective personal and professional account. Students must select a professional area from the CMI Code of Conduct and Practice and reflect on how it can be applied to their current or future professional career. The brief allows the use of reflective models such as Gibbs, Kolb, Rolfe or Burton, or another appropriate professional and systematic reflective model. The assessment develops skills in communication, creative thinking, integrity, adaptability and completing tasks, with particular emphasis on leadership and entrepreneurial skills. The learning outcomes include evaluating ethical and inclusive approaches to leadership, diversity and entrepreneurship; reflecting critically on entrepreneurial practice and effective leadership; understanding principles for leading and developing people; understanding leadership and development strategy; and understanding entrepreneurship and entrepreneurial practice in strategic contexts. The submission requires Task 1, the Task 2A briefing note and Task 3 to be combined into one MS Word document, while Task 2B must be submitted separately as a narrated PowerPoint with audio. The written work should include a cover sheet, page numbers, Arial 12-point font and 1.5 line spacing. References and appendices are excluded from the word count, while words in tables count towards the final word count. The assessment also carries a 10% allocation for referencing and structured presentation across the three tasks. The assignment brief places particular importance on using the selected case study as the foundation for the analysis. Wider research may be used, but the primary focus should remain on the case study interview, CMI materials, module-related models and content. Students are expected to apply relevant models, tools and methods discussed in seminars and CMI learning journeys and support their analysis with appropriate evidence and academic literature.
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International Entrepreneurship / Business Management
International Entrepreneurship: Start-up Business Idea and International Market Expansion Pitch
This group presentation assessment requires students to develop and pitch an internationally oriented entrepreneurial business idea. Students may create their own start-up or select an existing small or medium-sized enterprise or family firm. Large multinational organisations are not permitted. The selected business must have an international dimension, either from its inception or through credible plans to undertake international activities such as overseas sourcing, manufacturing, selling or market expansion within approximately three to five years. The presentation requires students to clearly explain the proposed business idea, its products or services and the customer value proposition. Students must demonstrate how a viable market opportunity or gap has been identified and explain how the proposed venture intends to capture that opportunity. Consideration may also be given to social entrepreneurship and the potential contribution of the business to local communities. A significant part of the assessment examines how an entrepreneurial venture can overcome the practical challenges associated with start-up development and internationalisation. Students should evaluate resource scarcity and the role of entrepreneurial networks or open innovation, propose appropriate funding mechanisms such as angel investment, venture capital or crowdfunding, and explain how the venture's intellectual property could be protected. Students must also present a credible international growth strategy. This includes identifying suitable foreign markets, analysing competitors, selecting appropriate market-entry modes, defining target customer segments and developing suitable marketing and promotional strategies. All arguments should be supported with reliable evidence, with sources cited directly within the presentation and a reference list included. The assessment places emphasis on knowledge and application of entrepreneurship theories, clarity and focus of the business idea, quality and reliability of supporting materials, professional presentation delivery and the group's ability to respond confidently during questioning. All group members are expected to contribute to the work and presentation. The accompanying Group Engagement Form specifically records whether members contributed equally and allows agreed contribution percentages to be documented. Reference style: enter Not specified rather than automatically selecting Harvard. The brief requires reliable sources, slide citations and a reference list, but the uploaded assessment documents do not prescribe a named referencing system. If the actual library file you are uploading is the FourGaz presentation sample, rather than a new 2025/26 submission, use the title “FourGaz: International Entrepreneurship Start-up and Market Expansion Strategy” and do not label it 2025/26, because that sample is dated 25 November 2019.
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