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Leadership in a Digital Age
4,000 words
Leadership in a Digital Age: Leadership Strengths and Development Needs
This individual assessment for the Leadership in a Digital Age module requires students to produce a 4,000-word report that critically analyses their leadership strengths and development needs within the context of the digital age. The assessment places particular emphasis on critical reflection, self-awareness, contemporary leadership theory and continuous professional development. Students are expected to apply relevant leadership models and frameworks, use evidence from diagnostic assessments and connect their personal development to the skills and behaviours required of effective digital leaders. The report is structured into five main sections. The first section critically reviews contemporary leadership models and theories in relation to digital leadership. Students are expected to select two or three relevant leadership theories, explain their key principles and critically evaluate their relevance to digital leadership traits and characteristics. The assessment encourages the selection of contemporary approaches rather than outdated leadership theories and requires students to demonstrate clear links between theory and the demands of leading in digitally changing environments. The second section focuses on self-analysis. Students identify relevant digital leadership traits and conduct a thorough evaluation of their own leadership characteristics using a range of diagnostic tools. The assessment identifies tools covering temperament, workplace culture, motivation at work, emotional control and management skills, together with other available university diagnostic assessments. Students should report and interpret their results and use the findings to develop a personal SWOT analysis focused specifically on digital leadership strengths and areas requiring development. The third section examines leadership capabilities and behaviours when leading a hybrid, multi-generation team. Students should consider themselves working as a digital leader responsible for such a team, identify potential challenges and propose appropriate solutions. The discussion should evaluate how leadership capabilities and behaviours can be applied in practice or within a future role. Particular attention must be given to the ethical, social and legal responsibilities of digital leaders towards team members. The fourth section critically evaluates how artificial intelligence can support digital leadership and accelerate organisational digital transformation. Students should use a workplace example to demonstrate how emerging technologies such as machine learning, predictive analytics, intelligent automation or generative AI could improve operations, decision-making or innovation. The analysis should consider organisational benefits as well as the resources required to implement and sustain AI-driven transformation, including data infrastructure, skills and partnerships. The final section requires a Personal Development Plan based on the findings from the earlier analysis. Students should identify personal development objectives that demonstrate their ability to develop the competencies required of an effective digital leader. The plan should establish future leadership goals, learning activities, measurable success criteria and realistic timescales. Overall, the assessment requires students to integrate leadership theory, self-awareness, digital transformation, AI, team management and continuous professional development into a coherent critical analysis of their leadership development.
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Leading Through Digital Change
1,500 words
Digital Transformation Report and Poster
This assessment requires students to act as a Senior Digital Transformation Manager and produce a Digital Transformation Report and Poster for one selected sports retail organisation. The purpose of the assessment is to evaluate the organisation's current digital environment and recommend changes that can help it maintain competitive advantage and create business value in response to continuing digital change, changing consumer expectations, e-commerce growth, sustainability requirements, digital innovation and supply chain resilience. The assessment consists of three connected sections addressing digital transformation strategy, future digital trends and digital leadership. The first section requires students to critically review and propose an appropriate digital transformation strategic framework for their selected organisation. Students must select and apply one framework from McKinsey's 4Ds, BCG's 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The framework should be applied to the chosen organisation rather than simply described. The analysis should also establish digital transformation objectives that support key business functions such as operations, ICT and marketing, with relevant examples and evidence from research used to strengthen the discussion. The second section requires the design of an A4 poster evaluating two disruptive technologies or techniques that are likely to influence the smartphone industry, employment and the labour market over the next five years. Potential technologies identified in the brief include Artificial Intelligence and Machine Learning, 5G connectivity, Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should communicate the expected impact of the selected technologies using academic literature and real-life examples. The third section focuses on digital leadership. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. Possible approaches include hyperaware agile leadership, ethical technology leadership, people-oriented leadership, agile leadership and Goleman's leadership styles. The recommendations should be supported by relevant theories, academic literature and real organisational examples. The assessment is aligned with three learning outcomes. These address the application of management and leadership strategies during digital change, critical assessment of the impact of digital change on markets, organisations and employees, and evaluation of the leadership attributes and skills required to manage organisations and people in digitally changing environments. The final submission must include a clear introduction and conclusion, demonstrate intellectual originality and critical analysis, use appropriate academic evidence and follow Harvard referencing. The report is limited to 1,500 words, excluding the A4 poster, and students must select only one of the specified sports retail organisations for their analysis. The selected organisation should be analysed consistently across the strategic framework, future technology and digital leadership sections.
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500 words
Strategic Digital Marketing Campaign Planning Using the RACE Framework: Cambridge Museum of Technology
This Digital Leadership and Disruptive Innovation assessment requires students to act as digital marketing consultants for the Cambridge Museum of Technology and develop a strategic social media campaign focused on the Reach and Act stages of the RACE framework. The campaign is designed to increase awareness of the museum and encourage meaningful interaction using paid and owned content across Facebook and Instagram. Assessment Brief for CW1 (1) The first deliverable is a two-page landscape campaign poster created in Canva. Page 1 focuses on Reach and should present a clear awareness objective, one Facebook paid advertisement mock-up, and one Instagram owned post. Page 2 focuses on Act and should include an engagement objective, one Instagram paid advertisement and one Facebook owned post. Each mock-up must be clearly labelled by platform, RACE phase and media type. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) The poster is expected to function as a strategic visual board, rather than a website or social feed simulation. It should demonstrate clear visual hierarchy, logical layout, consistent headings, spacing and alignment, and communicate how the Reach and Act strategies connect. The target audience persona should not appear on the poster itself. Assessment Brief for CW1 (1) The second deliverable is a maximum 500-word written rationale. This should define a relevant target audience persona using demographic, psychographic and behavioural characteristics, and explain needs, motivations and online behaviour. The persona should be visually designed and embedded in the written document. Assessment Brief for CW1 (1) The rationale must also justify the Reach content strategy, including platform choice, content format, targeting and budget considerations, and explain the Act engagement strategy, including tactics such as event promotion, interactive posts and comment prompts. Students should also explain how layout, visual structure and calls-to-action support user experience and engagement. Assessment Brief for CW1 (1) The assessment requires application of relevant digital marketing theories and frameworks and at least five credible academic or industry sources, using Cite Them Right Harvard referencing. Suitable evidence can include peer-reviewed journal articles and recognised sources such as Mintel, Statista and industry reports. Assessment Brief for CW1 (1) The marking scheme gives 30% to Reach, 30% to Act, 20% to the written rationale, and 20% to poster design, communication and professional presentation. Assessment Brief for CW1 (1) Assessment Brief for CW1 (1) Overall, the assessment integrates RACE-based campaign planning, paid and owned social media, audience segmentation, persona development, targeting, budget awareness, content strategy, UX principles and professional visual communication within a real cultural-organisation context. Important: the brief explicitly states that the applicable AI category is Category 2 – Proofreading only permitted, meaning AI may be used for proofreading but not for creating assessment content. Assessment Brief for CW1 (1)
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Digital Transformation / Management and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Strategy, Emerging Technologies and Leadership
This postgraduate assessment requires students to act as a Digital Transformation Consultant and evaluate how a selected organisation should respond to accelerating technological change. Students choose one organisation from the options provided in the brief and prepare a Digital Transformation Report and accompanying poster designed to recommend changes that can help the organisation maintain competitive advantage and create business value. Summative_Assessment_Leading_Th… The first section focuses on a Digital Transformation Strategic Framework. Students must critically review and apply one recognised framework, choosing from the McKinsey 4Ds, BCG 3 Stages, Gartner’s 6 Steps or Cognizant’s 4 Pillars. The analysis should identify appropriate digital-transformation objectives and explain how these can support business functions such as operations, ICT and marketing. Higher-level work is expected to move beyond description and critically evaluate recent digital initiatives and organisational challenges. Summative_Assessment_Leading_Th… The second component is an A4 poster examining future digital trends. Students must evaluate two disruptive technologies or techniques likely to influence the relevant industry, employment and the labour market over the next five years. Suggested technologies include artificial intelligence and machine learning, 5G connectivity, IoT, robotics, drone delivery, blockchain, augmented reality and virtual reality. Academic literature and real-world examples are expected to support the evaluation. Summative_Assessment_Leading_Th… The third section addresses Digital Leadership. Students analyse and recommend two leadership styles that could support organisational transformation. Relevant approaches may include hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman’s leadership styles. The analysis should explain how leadership capabilities can support collaboration, organisational networks and people during digital change. Summative_Assessment_Leading_Th… The final submission should contain a clear introduction, conclusion and Harvard-referenced evidence, and must be written in the third person with professional academic presentation. Summative_Assessment_Leading_Th… Overview word count: approximately 330 words.
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Leadership / Digital Leadership / Business Management
4,000 words
Leadership in a Digital Age: Critical Self-Analysis, AI Transformation and Personal Development
This Leadership in a Digital Age assessment requires students to critically analyse their leadership strengths, behaviours and development needs within contemporary digital environments. The individual 4,000-word report combines academic leadership theory, diagnostic self-assessment, professional reflection, digital transformation and forward-looking personal development. Its central purpose is to demonstrate self-awareness and evaluate how leadership capabilities must evolve in response to technological, organisational and workforce change. NUL Assessment Brief LD7090 202… The first section requires critical evaluation of two or three contemporary leadership theories or models in relation to digital leadership. Students should avoid outdated approaches and instead examine how relevant theories align with the behaviours and characteristics required of leaders operating in technology-enabled organisations. NUL Assessment Brief LD7090 202… The second section focuses on self-analysis. Students use diagnostic tools relating to areas such as temperament, workplace culture, motivation, emotional control, management skills and Belbin team roles. Results should be reported and interpreted before being used to construct a personal SWOT analysis concentrating specifically on leadership characteristics relevant to the digital age. NUL Assessment Brief LD7090 202… A further component examines the leadership of hybrid, multi-generational teams. Students identify challenges that may arise in such environments and evaluate leadership capabilities and behaviours that could address them. Ethical, social and legal responsibilities associated with digital leadership must also be considered. NUL Assessment Brief LD7090 202… The report additionally evaluates how digital leaders can use Artificial Intelligence to support digital transformation and organisational performance. Appropriate workplace examples may involve machine learning, predictive analytics, intelligent automation or generative AI, with consideration of required resources such as data infrastructure, organisational skills and external partnerships. NUL Assessment Brief LD7090 202… The final section requires a Personal Development Plan containing justified leadership-development objectives, learning activities, measurable success criteria and timescales. These objectives should emerge directly from the earlier self-analysis and demonstrate how the student intends to become a more effective leader in a current or future digital role. NUL Assessment Brief LD7090 202… Overall, the assessment integrates leadership theory, reflective self-evaluation, hybrid-team management, AI-driven transformation and structured professional development within the context of leadership in the digital age.
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Leading Through Digital Change
2,500 words
Leading Through Digital Change (CW1)
The Leading Through Digital Change (CW1) assessment is a summative coursework assignment for MSc Management programmes at BPP University Business School. The assessment accounts for 100% of the module marks, with a minimum of 50% required to pass. Students must submit the assessment through Turnitin and follow the Harvard Referencing System. The coursework consists of a 1,500-word business report together with an A4-size poster. The assessment requires the student to act as a Digital Transformation Consultant responsible for coordinating technology expertise within an organisation. The Chief Information Officer (CIO) requires a Digital Transformation Report and Poster that evaluate and recommend changes designed to maintain competitive advantage and create business value. Students must select one organisation from the options provided in the assessment brief: Tata Motors, Meezan Bank Limited, Hulu, or Puma SE. Part 1 addresses the Digital Transformation Strategic Framework and is linked to Learning Outcome 1. The student must critically review and propose one appropriate digital transformation framework for the selected organisation. The brief specifies that one framework should be used from McKinsey 4Ds, BCG 3 Stages, Gartner's 6 Steps or Cognizant's 4 Pillars. The section should also include digital transformation objectives supporting areas such as operations, ICT and marketing. Part 2 addresses Future Digital Trends and Learning Outcome 2. Students must design a poster evaluating two disruptive technologies or techniques likely to affect the smartphone industry, employment and the labour market over the next five years. Suggested technologies include Artificial Intelligence and Machine Learning, 5G Connectivity, Internet of Things, Robotics, Drone Delivery, Blockchain, and Augmented or Virtual Reality. Academic literature and real-life examples should support the discussion. Part 3 addresses Digital Leadership Recommendations and Learning Outcome 3. Students must analyse and propose two appropriate digital leadership styles that the selected organisation should develop to effectively manage and support digital transformation. The brief identifies possible approaches including hyperaware agile leadership, ethical-tech leadership, people-oriented leadership, agile leadership and Goleman's six leadership styles, while allowing other relevant approaches. The required report structure includes the BPP University administration cover sheet, table of contents, list of abbreviations where appropriate, introduction, Part 1, Part 2 (Poster), Part 3, conclusion, references and appendix where required. The main business report is limited to 1,500 words, while the poster has no separate word limit but must fit on A4 paper. The report must be written in the third person, use professional formatting, include page numbers, correctly label tables and figures, and use Harvard in-text citations and references. The marking criteria emphasise critical evaluation rather than simple description. Higher performance requires evidence of extensive personal research, critical analysis of digital transformation frameworks, emerging technologies and leadership approaches, supported by academic literature and real-world examples. The rubric also expects strong links between the organisation's technological challenges, transformation objectives, disruptive technologies and proposed leadership approaches.
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Management / Digital Transformation and Leadership
1,500 words
Leading Through Digital Change: Digital Transformation Report and Future Technology Poster
This Masters-level assessment for the Leading Through Digital Change module examines how organisations can respond strategically and effectively to rapid technological and digital transformation. Students take the role of a Digital Transformation Manager for one selected international organisation and prepare a professional Digital Transformation Report accompanied by an A4 digital poster. The purpose is to evaluate the organisation's current digital context and recommend changes that can strengthen competitive advantage and create sustainable business value. The first component requires critical evaluation and recommendation of one appropriate digital transformation strategic framework. Students may apply frameworks such as the McKinsey 4Ds, BCG Three Stages, Gartner's Six Steps or Cognizant's Four Pillars. The analysis should establish clear digital transformation objectives relevant to organisational functions such as operations, ICT and marketing, while using organisational evidence, academic research and practical examples to justify the proposed strategic direction. The second component is an academic poster evaluating two disruptive technologies or techniques expected to affect the chosen organisation, its industry, employment and the labour market over the next five years. Potential technologies include Artificial Intelligence and Machine Learning, 5G connectivity, the Internet of Things, robotics, drone delivery, blockchain, augmented reality and virtual reality. The poster should combine academic literature with real-world examples to demonstrate the likely opportunities, challenges and wider organisational implications of technological disruption. The final component focuses on digital leadership. Students analyse and recommend two suitable leadership approaches for managing and supporting digital transformation. Relevant approaches may include agile leadership, ethical-tech leadership, people-oriented leadership, hyperaware agile leadership and Goleman's leadership styles. Overall, the assessment integrates digital strategy, innovation, emerging technologies and leadership. The wider module also covers digital transformation strategies, data-driven decision-making, leadership in the digital age, artificial intelligence in contemporary business, digital risk management and planning for the future. Reference style: Harvard. Main report word limit: 1,500 words. Poster: A4 size with no specified word count.
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