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Real-time Database Sync
Data Mining / Data Science

Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning

This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a realistic customer-service risk scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation identify early indicators of dissatisfaction and operational bottlenecks that may lead to serious or legal customer escalations. The resulting analysis is intended to support strategic decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. CMP-7023B_Assessement_2 (2) The dataset incorporates customer demographics, account characteristics, communication channels, issue categories, operational measures such as waiting times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable, escalation_level, contains four categories: No escalation, Minor escalation, Serious escalation and Legal escalation. CMP-7023B_Assessement_2 (2) Students begin with data exploration and visualisation, producing appropriate descriptive statistics and identifying patterns, distributions and potential data-quality concerns. They then perform data cleansing, transformation, feature engineering and preprocessing. Variables that may introduce leakage or unreliable predictions because of their meaning, timing or quality must be critically assessed and justified. CMP-7023B_Assessement_2 (2) The supervised-learning stage requires students to develop, tune and compare predictive models using techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensemble methods or neural networks. Appropriate multiclass evaluation metrics must be used, alongside interpretation of influential variables and model behaviour. CMP-7023B_Assessement_2 (2) The assessment also includes unsupervised learning, requiring comparison of clustering methods such as K-Means and hierarchical clustering after removal of the target variable. Students may apply encoding, normalisation and dimensionality-reduction methods such as PCA or t-SNE and must interpret how the resulting clusters relate to escalation behaviour. CMP-7023B_Assessement_2 (2) Overall, the project assesses independent analytical judgement, modelling justification, comparative evaluation and clear communication of actionable findings for both technical and executive audiences. CMP-7023B_Assessement_2 (2) Overview word count: approximately 340 words. AI-use note: AI tools may only assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the analysis, coding decisions, interpretation and final evaluation must remain the student's own work. CMP-7023B_Assessement_2 (2)

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Strategic Customer Management 1,000 words

The Targeting and Management of Potential Customers

This individual assignment for the Strategic Customer Management module explores the techniques organisations use to identify, manage and engage potential customers in complex and competitive markets. Students are required to produce a 1,000-word individual report examining key concepts related to customer targeting, consumer behaviour, customer decision-making and customer relationship management. The assignment is designed to develop students' ability to critically evaluate consumer behavioural theories and concepts, understand the factors influencing consumer choice and motivation, assess consumer influence and advocacy, and evaluate approaches for building customer value. It also requires students to apply behavioural psychology and consumer behaviour theory to real or simulated business situations. The report addresses five key areas of strategic customer management. First, students must analyse how a service-dominant approach can be used to enhance customer loyalty. This requires consideration of how value can be created through customer interactions and service-focused approaches. Second, students must explain how customer attitudes influence purchase decisions, examining the relationship between consumer attitudes and purchasing behaviour. Third, the report requires an evaluation of how self-concept affects the buying process, allowing students to consider how consumers' perceptions of themselves can influence their choices and purchasing decisions. The fourth area focuses on atmospherics and their role in customer decision-making. Students are expected to critically discuss how physical and sensory elements of an environment can influence customer perceptions and decisions. This may include consideration of environmental factors that shape the customer experience and affect behavioural responses. The fifth area evaluates the role of data mining in building customer knowledge, requiring students to consider how organisations can use customer data to understand customers and support more effective customer management. The discussion must be supported by relevant theories, marketing models and secondary research, including academic journal articles, market data and case studies. Students are expected to undertake appropriate secondary research and apply relevant marketing models and theoretical frameworks to demonstrate critical engagement with the subject. The report should contain a title page, contents page, clearly labelled subsections, a conclusion and a full reference list or bibliography using the required referencing style. The assignment has a maximum length of 1,000 words, with a permitted range of ±10%, excluding references, the contents page, tables, figures and appendices. The assessment contributes 60% of the module mark.

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Data Mining

Data Mining – Classification, Model Optimisation and Evaluation

This individual Data Mining assignment requires students to apply the techniques covered in the module using the WEKA data mining platform. The assessment is worth 40% and focuses on practical application of machine learning and data mining methods, requiring students to configure algorithms, analyse datasets, optimise model parameters, evaluate classification performance and explain their technical choices and results. The assignment also assesses the ability to critically evaluate different algorithms and models of data mining. The assignment includes several tasks covering different stages of the data mining process. Students are required to work with supplied datasets and use appropriate preprocessing and classification techniques. The datasets include a balanced screenshot dataset containing processed screenshots classified into categories such as "Okay" and "Bad", where the objective is to train a model capable of identifying inappropriate content. The data has been processed using PCA to provide a smaller four-dimensional representation while protecting privacy and reducing the size of the data. Another supplied dataset concerns furniture reviews, containing positive ("pos") and negative ("neg") written feedback, with the objective of building a model that can determine whether a furniture review belongs to either class. The assessment evaluates students' ability to understand and describe the datasets, including the number of instances, number of columns, data types and relevant statistical information. For text-based data, students must apply appropriate vectorisation and describe the resulting dataset characteristics. Students must also consider class imbalance and apply an appropriate method where necessary, explaining how the chosen approach affects the distribution of instances between the classes. A significant component of the assignment involves classification algorithms and parameter optimisation. The assessment requires students to work with algorithms including Naive Bayes, LibSVM and J48. Students must investigate appropriate parameters and perform parameter searches or fine grid searches to identify suitable configurations. They must explain the selected parameters, their impact on the model and the reasoning behind the chosen values. Model performance must be evaluated using appropriate validation techniques, including cross-validation. Students are required to compare the algorithms using results such as overall accuracy and confusion matrices. The assignment expects students to identify an appropriate or best-performing algorithm in the context of the dataset and to provide a clear explanation of the comparison rather than simply reporting numerical results. The rubric places emphasis on accurate configuration, clear explanation of parameter choices, dataset analysis, class-balance treatment, parameter optimisation, cross-validation and critical comparison of algorithm strengths and weaknesses. High-quality work should explain both the technical process and the implications of the results, with results presented clearly through appropriate tables, confusion matrices and graphical outputs where required. The submission must be a single PDF document containing the report and must not exceed 10 pages. Students are instructed to include their student ID at the beginning of the report but not their name or other identifying details so that marking remains anonymous. Screenshots are specifically required to demonstrate use of the student's ID number as the random seed; other WEKA results should be presented in the student's own tables or result formats. The brief also states that no research beyond the material covered in the module is required and therefore no citations or reference list are required. The assignment explicitly prohibits the use of Generative AI tools for creating content and prohibits using GenAI tools or proofreading services for proofreading. Students are expected to complete the practical work themselves and explain their own technical choices and results.

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Understanding Patient Data

Data Presentation: NJ OSME Drug-Related Deaths in NJ Counties

This assignment focuses on data presentation and management using drug-related death data from New Jersey counties. The assignment is part of the Understanding Patient Data course and develops practical skills in inspecting, cleaning, organizing, analyzing, and presenting patient-related datasets using Microsoft Excel. Students are required to use the data provided in the file “5.3a Chart on Drug Deaths by NJ County (2015)” and input the county-level information into an Excel spreadsheet. The assignment requires students to inspect and clean the data where necessary, including removing, imputing, and explaining incomplete data entries. Students must also organize and sort the data and obtain descriptive statistics for heroin drug-related deaths and a second variable of their choice. The analysis includes creating descriptive statistics for four variables and comparing the descriptive statistics of heroin with a selected variable. Students must create a copy of the original dataset on a separate worksheet, sort total deaths from largest to smallest, and create a 2-D bar chart and scatterplot. The charts are then used to develop interpretive statements about heroin-related deaths based on the combined analysis of the visualizations. The assignment also requires students to use descriptive statistics to compare the central tendency of three specified variables: Cocaine, Fentanyl, and Oxycodone. A separate worksheet must contain a key or log explaining variable names, abbreviations, and terms used in the dataset. The assignment develops practical skills in Excel-based healthcare data analysis, descriptive statistics, data visualization, interpretation of patient data, and data management. The grading criteria include data input and cleaning, descriptive statistics, sorted data, bar chart creation, scatterplot presentation, and interpretive analysis. The completed assignment must be submitted electronically in Microsoft Excel (.xls or .xlsx) format.

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Data Mining / Data Science

Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning

This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a real-world customer-service analytics scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation reduce serious and legal customer escalations by identifying early signs of dissatisfaction, service bottlenecks and operational risk. The findings are intended to support business decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. The dataset contains information covering customer demographics, account characteristics, communication channels, issue categories, operational measures such as wait times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable contains four escalation outcomes: No escalation, Minor escalation, Serious escalation and Legal escalation. The first stage requires data exploration, visualisation and summary, including examination of variable distributions, dataset structure, descriptive characteristics and potential data-quality issues. Students then perform appropriate data cleaning, transformation, feature engineering and preprocessing. Particular attention must be given to variables that could introduce prediction leakage because of their meaning, timing or reliability. The supervised-learning component requires development and tuning of predictive models using suitable techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensembles or neural networks. Models must be evaluated using appropriate multiclass metrics and compared systematically, with interpretation of influential features and model behaviour. The assessment also requires unsupervised learning. After removing the escalation target, students apply and compare clustering approaches such as K-Means and hierarchical clustering. Appropriate preprocessing, encoding, normalisation or dimensionality reduction may be used, with visualisations such as PCA, t-SNE or scatterplots used to explore cluster structure and its relationship with escalation behaviour. Overall, the project assesses the student's ability to independently design a coherent KDD workflow, justify analytical decisions, compare alternative modelling approaches and communicate actionable findings to both technical and executive audiences. Overview word count: approximately 350 words. AI-use note: the brief permits AI tools only to assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the submitted coding, analysis, interpretation and decision-making must remain the student's own work.

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Machine Learning / Data Mining / Text Mining

Machine Learning Analysis of Classification Models and Text Mining on Furniture Review Data

This technical machine-learning report demonstrates the practical application of predictive modelling and text mining using WEKA. The work is divided into two major tasks. The first evaluates and compares Support Vector Machine and Decision Tree classification models, while the second applies text-mining techniques to furniture-review data and compares multiple classifiers after preprocessing, feature selection and class balancing. The first task uses the Screenshots.arff dataset to investigate the performance of libSVM and J48 Decision Tree classifiers. A 70% training and 30% testing split is applied, and the models are manually tuned to examine how different parameter settings affect predictive performance. For libSVM, an RBF kernel is used while different gamma and cost values are tested through grid-search-style experimentation. The report identifies gamma 0.03 and cost 2 as the strongest tested combination, producing approximately 91.67% accuracy on the test split. The J48 model is also optimised by adjusting the confidence factor used for pruning. Several confidence-factor values are examined, with 0.09 producing the strongest reported result of 80% accuracy. The optimised SVM and J48 models are then compared using five-fold cross-validation, where libSVM achieves 89.75% accuracy compared with 81.25% for J48. The second task focuses on text mining of Furniture Reviews. Text preprocessing includes TF-IDF term weighting, stopword removal, stemming, conversion to lowercase and word-count generation. The resulting textual dataset is transformed into a numerical feature representation suitable for machine-learning classification. Dimensionality reduction is performed using InfoGainAttributeEval with Ranker, selecting the 900 most informative attributes. The dataset is then balanced using WEKA techniques including Resample and SpreadSubsample to reduce class bias before classification. Finally, three classifiers—Naive Bayes, libSVM and J48—are evaluated on the balanced text dataset. The reported accuracies are 90.52% for Naive Bayes, 58.62% for libSVM and 78.45% for J48. The analysis concludes that Naive Bayes performs strongest for the processed furniture-review dataset, while the wider exercise demonstrates the importance of preprocessing, parameter tuning, feature selection, class balancing and appropriate model evaluation in producing reliable classification results. Important: this upload appears to be the completed student report, not the actual assessment guideline. Because the document does not state the university, module name, academic level, academic year, required word count or prescribed referencing style, I would leave those fields as Not specified rather than guessing.

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