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Data Mining / Data Science
Customer Service Escalation Risk Analytics Using Data Mining and Machine Learning
This advanced Data Mining assessment applies the Knowledge Discovery in Databases (KDD) process to a real-world customer-service analytics scenario. Acting as a Data Scientist, students analyse a historical Customer Service Escalation Risk dataset to help an organisation reduce serious and legal customer escalations by identifying early signs of dissatisfaction, service bottlenecks and operational risk. The findings are intended to support business decisions relating to staffing, employee training, customer-journey improvement and escalation prevention. The dataset contains information covering customer demographics, account characteristics, communication channels, issue categories, operational measures such as wait times, transfers and SLA breaches, behavioural indicators including sentiment and response delays, and commercial variables such as monthly fees and contract value. The target variable contains four escalation outcomes: No escalation, Minor escalation, Serious escalation and Legal escalation. The first stage requires data exploration, visualisation and summary, including examination of variable distributions, dataset structure, descriptive characteristics and potential data-quality issues. Students then perform appropriate data cleaning, transformation, feature engineering and preprocessing. Particular attention must be given to variables that could introduce prediction leakage because of their meaning, timing or reliability. The supervised-learning component requires development and tuning of predictive models using suitable techniques such as k-nearest neighbours, Decision Trees, Support Vector Machines, ensembles or neural networks. Models must be evaluated using appropriate multiclass metrics and compared systematically, with interpretation of influential features and model behaviour. The assessment also requires unsupervised learning. After removing the escalation target, students apply and compare clustering approaches such as K-Means and hierarchical clustering. Appropriate preprocessing, encoding, normalisation or dimensionality reduction may be used, with visualisations such as PCA, t-SNE or scatterplots used to explore cluster structure and its relationship with escalation behaviour. Overall, the project assesses the student's ability to independently design a coherent KDD workflow, justify analytical decisions, compare alternative modelling approaches and communicate actionable findings to both technical and executive audiences. Overview word count: approximately 350 words. AI-use note: the brief permits AI tools only to assist with small, specific code snippets. Any AI-generated code must be clearly acknowledged and cited, while the submitted coding, analysis, interpretation and decision-making must remain the student's own work.
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Machine Learning and Deep Learning
2,000 words
Development and Evaluation of Deep Learning Models for Healthcare Classification
This individual technical assessment focuses on the design, development, analysis and evaluation of a deep learning solution for a healthcare-related classification problem. Students select one of two provided scenarios: Polycystic Ovary Syndrome (PCOS) detection using ultrasound images or heartbeat classification using electrocardiogram (ECG) signals. The objective is to develop an appropriate deep learning approach and demonstrate critical understanding of the complete machine learning workflow, from initial data exploration through to model evaluation and reflection. Students may either design and train a deep learning model from scratch or customise and fine-tune an existing pre-trained architecture. The complete work is presented through a single Jupyter Notebook integrating Python code, technical discussion, results and visualisations. The notebook must clearly define the selected healthcare problem, explain its significance, justify methodological and architectural choices, and critically evaluate the resulting solution. The first stage involves exploratory data analysis and preprocessing, including investigation of class distributions, data imbalance and relevant patterns. Students prepare the data through techniques such as normalisation, augmentation, train-validation-test splitting and appropriate handling of class imbalance. This is followed by model design, training, validation and hyperparameter tuning, with the architecture selected according to the characteristics of the data and classification task. Model performance must then be evaluated using appropriate classification measures, including precision, recall, F1-score, ROC curves and area under the curve (AUC). The developed model should also be compared against suitable benchmark approaches, which may include traditional machine learning algorithms or alternative deep learning architectures. This comparison should identify the relative strengths and limitations of the proposed solution. The final component requires clear visual presentation and critical reflection on the complete modelling process, including limitations, challenges and opportunities for improvement. Importantly, grading prioritises methodological rigour, analytical depth and critical evaluation rather than simply achieving the highest predictive accuracy. Overview word count: approximately 330 words. AI restriction: this brief only permits automated AI tools for spelling and grammar checking. It explicitly prohibits tools such as ChatGPT, Gemini or Copilot from authoring assessment text or code; any permitted AI use must also be acknowledged.
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Machine Learning / Artificial Intelligence and Data Science
1,000 words
End-to-End Machine Learning Model Development, Tuning and Evaluation
This Level 7 Machine Learning and Intelligent Agents assessment requires students to develop and document an end-to-end machine-learning solution, covering the complete workflow from data preparation through model training, tuning, testing and evaluation. Students select an appropriate dataset or scenario, formulate a research question and determine whether the problem is most appropriately addressed through supervised learning, unsupervised learning or reinforcement learning. Suitable machine-learning techniques must then be implemented to create a model that can be systematically trained and tested. The assignment requires students to follow a structured machine-learning development process and document the complete development journey. The report should explain the selected scenario, data collection or dataset, Exploratory Data Analysis (EDA), rationale for selecting particular machine-learning methods, model training, fine-tuning and evaluation. Model performance must be assessed using appropriate established metrics, with relevant published research used to justify methodological decisions and support the interpretation of results. The technical implementation should demonstrate the ability to identify the performance of machine-learning algorithms, implement machine-learning approaches using one or more object-oriented programming languages, and determine which algorithms are most appropriate for a particular analytical brief. These requirements directly correspond to the module learning outcomes relating to machine-learning performance, implementation and algorithm selection. Students are advised to document their work within a Jupyter Notebook, combining Markdown explanations with executable code. The notebook may be submitted directly or converted to PDF. Alternatively, students may prepare the 1,000-word report in Microsoft Word, provided that the Python code is included within the submitted document. Assessment is divided into three principal areas: Introduction (20 marks), Machine Learning Process (40 marks), and Evaluation of Model Performance (40 marks). Higher-level work is expected to demonstrate strong understanding of machine-learning concepts, a functioning and thoroughly tested implementation, appropriate selection of algorithms and critical evaluation of the developed solution. Overall, the assessment integrates research-question formulation, data exploration, algorithm selection, programming, model optimisation and evidence-based evaluation within a reproducible machine-learning workflow. All academic sources must be presented using Harvard referencing.
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