Filter by keyword, subject, or both. Updates live as new model answers are added to our portal.
Enterprise Business Start-up: Sustainable Business Plan, Fundraising Strategy and Entrepreneurial Reflection
Entrepreneurship, Business Start-up, Business Plan, Business Idea, Innovation, Sustainable Business, Market Gap, Market Research, Competitor Analysis, Customer Segmentation, Customer Profiles, Product Development, Marketing Strategy, Marketing Communications, Business Model, Costing, Pricing Strategy, Sales Forecasting, Revenue Model, Financial Planning, Founding Team, Core Competencies, Fundraising Strategy, Venture Capital, Angel Investment, Entrepreneurial Tendency, GET Test, Entrepreneurial Self-Assessment, Start-up Finance, Business Pitch
Read Model Answer →
Entrepreneurship / Business Management / Enterprise
5,000 words
Enterprise Business Start-up: Innovative Business Plan, Fundraising Strategy and Entrepreneurial Reflection
This Enterprise Business Start-up assessment requires students to generate an innovative and sustainable business idea and develop it into a comprehensive start-up plan capable of guiding venture creation, attracting customers and supporting external fundraising. The module is assessed through two connected components: a 10-minute business pitch presented to an audience representing angel investors and venture capitalists, followed by a detailed individual business-plan portfolio. Assessment Brief Feb-May 2026 L… The principal written component is a 4,000-word detailed business plan. It begins with an executive summary before examining the proposed business idea, identified market gap, market research and competitor landscape. Students must then define appropriate customer profiles and segmentation, explain the development of the proposed product or service, and construct suitable marketing and communications strategies for reaching the intended market. Assessment Brief Feb-May 2026 L… A substantial part of the business plan focuses on the venture's financial and commercial viability. Students are expected to develop costing, pricing, sales and revenue projections alongside an appropriate business model. They must also identify the founding team, explain relevant roles and demonstrate the core competencies required to launch and develop the business successfully. Financials and business models receive particularly strong emphasis within the marking criteria. Assessment Brief Feb-May 2026 L… The written portfolio also includes a 1,000-word reflective component. Half of this section focuses on the student's fundraising strategy, including suitable funding sources and how potential investors or funders would be targeted, approached and secured. The other half critically reflects on the student's entrepreneurial tendency, personal experience and future skills development. Students are specifically required to complete the General Measure of Enterprising Tendency (GET) self-assessment and incorporate the results into their reflection. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Overall, the assessment integrates entrepreneurial opportunity recognition, market analysis, customer segmentation, product development, marketing, start-up finance, business modelling, team capability, fundraising and reflective entrepreneurial development. The accompanying pitch additionally assesses visual quality, creativity, clarity of message, presentation skills, preparedness and professionalism. Assessment Brief Feb-May 2026 L… Assessment Brief Feb-May 2026 L… Important: the document does not explicitly specify a referencing style or academic level, so I would keep those fields as Not specified rather than assume Harvard or Masters.
Read Model Answer →
Digital Marketing / Marketing Analytics
2,483 words
Digital Marketing Analytics (BS783) — GA4 Performance Analysis and 90-Day Campaign Strategy for the Google Merchandise Store
This Level 7 report positions the writer as a digital marketing consultant engaged by the Google Merchandise Store, a live e-commerce operation. All quantitative work is drawn from the public GA4 Analytics Demo Account, so the analysis rests on real platform data rather than invented figures, and the report is structured in two halves that move from diagnosis to prescription. Part A is research and analysis. It opens by defining and evaluating the role analytics currently plays in shaping the store's digital marketing strategy — what is being measured, what that measurement is used for, and where the strategic gaps sit — grounded in marketing performance-measurement literature rather than description of the interface. The tactical analysis then assesses how effectively the store's digital channels and social content drove traffic and conversions across two defined quarterly reporting periods. Performance reporting follows, comparing the two periods in detail to identify the strongest customer segments, acquisition channels and products, and — more importantly — offering a reasoned explanation for why performance differed between them, distinguishing seasonality and campaign activity from genuine structural change. Part B turns to campaign strategy for a niche lifestyle market segment. A customer persona is developed and supported by the behavioural evidence visible in the GA4 data rather than asserted demographics, and a full journey map traces that persona from awareness through consideration, conversion and retention, identifying the friction points at each stage. Strategic recommendations then propose specific enhancements to channels and content aimed at that audience, each justified against the performance evidence from Part A and against the competitive landscape the store operates in. The final section builds the measurement architecture for the proposed campaign over the following ninety days. It sets goals and performance management parameters, selects the tools and metrics that will track them, defines the reporting cadence and the decision thresholds that trigger optimisation, and places particular weight on measuring return on marketing investment — connecting spend to sales, leads and customer satisfaction rather than to vanity engagement figures. Attribution limitations and the practical constraints of GA4 measurement are acknowledged where they affect confidence in the numbers. Throughout, screenshots and exported GA4 reports evidence the claims made, academic and practitioner sources support the analytical framing, and Harvard referencing is applied consistently. The submission is a single file through Turnitin.
Read Model Answer →
Digital Marketing and Analytics
2,974 words
Digital Marketing Analytics Consultancy Report — Accessibility, Social Listening and Web Analytics for an E-Commerce Storefron
This assessment places the student in a consultancy role advising a global brand's e-commerce storefront on its digital marketing strategy. It is written as a business report rather than an academic essay, in the third person, with appendices used only for supporting material that the main text explicitly refers the reader to. The work is built from four analytical layers, and the mark weighting tells students where the effort belongs. The first is an accessibility and user experience evaluation of the client site benchmarked against two self-selected industry competitors — the selection itself must be justified, and the analysis must cover both technical and content dimensions using recognised evaluation tools rather than impressionistic browsing. The second layer, carrying the smallest weight, is social listening: which networks the brand and its competitors are active on, what engagement looks like, which content types perform, and who the influential voices are. This is paired with qualitative sentiment or content analysis of actual social comments, on the premise that quantitative engagement metrics describe reach but not attitude. The third and heaviest layer is quantitative analysis using a web analytics platform, typically via a demonstration account that provides real traffic data. Students query the data themselves and extract performance insights. Comparison across time periods is what separates competent work from strong work here: a single-period snapshot describes, while period-over-period comparison explains. The fourth layer, weighted equally with the analytics, asks the student to synthesise everything into strategic recommendations for the coming year, covering areas such as customer segments, user behaviour, landing and exit page performance, search ranking positions, advertising budget allocation, marketing channels and e-commerce performance. This section is where most marks are lost. Recommendations that do not trace back to a specific finding from the preceding analysis read as generic digital marketing advice, and rubrics at this level penalise exactly that. Presentation requirements are prescriptive — specified font, size, line spacing and justified margins — and the report is expected to be concise despite the breadth of analysis, which makes ruthless selection of evidence part of the task. A draft submission point for similarity checking is usually provided separately from the marked final submission. Assessments of this type commonly require a signed declaration itemising any AI tool use, with an explicit confirmation that AI was not used to generate sentences, paragraphs or sections. Our support on assessments of this type is guidance-based. Typical areas of help include: explaining how accessibility evaluation tools are used and what their output actually shows, clarifying the difference between reporting analytics figures and interpreting them, showing how a recommendation should be traced to a specific finding, advising on report structure and appendix discipline, checking APA consistency, and reviewing a student's own draft against the published rubric.
Read Model Answer →
Entrepreneurship and Business Start-up
5,000 words
Enterprise Start-up Portfolio — Business Plan, Fundraising Strategy and Entrepreneurial Self-Assessment
An enterprise start-up portfolio assessment asks students to originate a business idea and build the full supporting case for it, then present that case both in writing and as a recorded investor pitch. It is a pass/fail module structure in which every component must be passed individually — a strong business plan cannot compensate for a weak pitch, or vice versa. The written portfolio divides into two unequal halves. The larger part is the business plan itself, built to a fixed section structure with prescribed word allocations: an executive summary; the business idea set against an identified market gap, with market research and competitor analysis; customer profiles and segmentation; product development; marketing and communications; financials and business models covering costing, pricing, sales and revenue; and the founding team with its core competencies. The word allocations are not decorative — financials carry the single largest weighting in both the word budget and the marking rubric, which tells students where analytical depth is expected and where concision is. The smaller part is reflective. It covers the fundraising strategy — which funding sources are realistic for this venture, and how each would be targeted, approached and secured — and the student's own entrepreneurial tendency, informed by a standardised self-assessment instrument taken online. The rubric here rewards critical self-reflection over description: reporting a test result scores poorly; interpreting what the result means for how this founder should build a team and where they need support scores well. The pitch component is assessed on visual and audio quality, content and message, comprehension, delivery, and evident preparation. Technical execution carries real marks, which students routinely underestimate. Two things separate strong submissions. The first is internal consistency: the revenue model must follow from the pricing, the pricing from the customer segment, the segment from the identified gap. Plans that read as seven separate essays under seven headings lose marks even when each section is individually competent. The second is specificity in the financials — costing assumptions stated and justified, rather than round numbers presented without derivation. Note that assessments of this type commonly require the student to retain all drafts and earlier versions of their work, and to sign a detailed declaration itemising exactly how any AI tools were used. Our support on assessments of this type is guidance-based. Typical areas of help include: explaining what a market gap argument needs to be credible, showing how competitor analysis should be structured rather than listed, clarifying how costing and pricing assumptions should be built and presented, reviewing whether a fundraising strategy matches the venture's actual stage, explaining how reflective writing is assessed at postgraduate level, and checking a completed draft against the published rubric.
Read Model Answer →