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Engineering and Environment Advanced Practice London Campus Consultancy Project
5,000 words
Group Consultancy Report – Engineering and Environment Advanced Practice
This assessment is a group consultancy project for the LD7119 Engineering and Environment Advanced Practice London Campus Consultancy Project module at Northumbria University. Students work in consultancy groups of four to five members and are assigned a live project in collaboration with an organisation and the university. The purpose of the assessment is to investigate an organisational issue or requirement and develop practical, evidence-based solutions that can support the organisation in implementing improvements. The main assessment consists of a 5,000-word Group Consultancy Report and a compulsory 10-minute client presentation. The report is expected to demonstrate a professional and commercially appropriate approach to consultancy work. It should provide a clear introduction to the project, establish the organisational context, and analyse the business requirements and needs of the client organisation. The report should then explain the research methodology used, including appropriate ethical considerations and the design of the practical work undertaken. A substantial part of the assessment focuses on research, discussion and findings. Students are expected to collect and analyse relevant evidence, present their findings clearly, and provide evidence of practical implementation and testing where applicable. The assessment therefore requires students to connect academic research and relevant theories with practical consultancy activities and organisational requirements. Evidence from diagnostic tools, feedback and other appropriate sources can be incorporated into the report to support the analysis and conclusions. The final part of the report focuses on recommendations and improvements. Students should develop practical and actionable recommendations that are relevant to the organisation and can contribute to the successful implementation of the proposed ideas. Recommendations should be supported by the research findings and should demonstrate an understanding of the organisation's requirements and potential implementation considerations. The assessment is worth 50% of the total marks available for the module, which is assessed on a pass/fail basis. The report has a 5,000-word limit, excluding the table of contents, page numbers and captions for figures and tables. The client presentation is compulsory, although it does not have marks directly allocated to it; its purpose is to help the client and supervisor understand the consultancy project. The assessment is evaluated across professional and commercial presentation and introduction, business and requirement analysis, research methodology including ethics and practical work design, research and findings including implementation and testing, and recommendations including improvements. Students are also required to acknowledge sources appropriately and complete the assessment declaration regarding their work and any use of generative AI. The assessment brief states that AI may assist with activities such as improving grammar, structure, organising ideas and providing suggestions, but the main content, analysis and conclusions must remain the student's own work.
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Leadership in a Digital Age
5,000 words
Advanced Practice Research Project – Reflective Individual Report and Poster Presentation
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Business Project
5,000 words
Business Consultancy Project: Strategic Analysis of a Business Challenge
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Applied Modelling and Visualisation
2,500 words
Applied Modelling and Visualisation – Hexawing Airways Passenger Satisfaction Analysis
This assessment is a 2,500-word consultancy report for the Applied Modelling and Visualisation module within the MSc Management with Data Analytics programme at BPP University. The assignment requires students to work as Data Analytics Consultants for the fictional Hexawing Airways and analyse a passenger satisfaction dataset containing more than 103,000 records from the airline's database. The purpose of the assessment is to apply machine learning, data analysis and visualisation techniques to identify factors that influence passenger satisfaction and communicate meaningful findings to a varied corporate audience, including the Chief Executive Officer, senior flight personnel and cabin crew. The dataset contains a range of passenger and flight-related features, including gender, satisfaction status, age, age band, type of travel, travel class, flight distance, destination, continent and ratings for services such as inflight Wi-Fi, online booking, gate location, food and drink, online boarding, seat comfort, inflight entertainment, onboard service, leg room, baggage handling, check-in service, inflight service and cleanliness. It also includes departure and arrival delay information. These variables provide the basis for exploratory analysis, predictive modelling and visual communication of passenger satisfaction patterns. The assessment requires the development of a data-driven solution using Python and relevant Python libraries. Students must follow an established analytical methodology such as PPDAC or CRISP-DM and demonstrate an Extract, Transform and Load process, data preparation, exploratory data analysis and appropriate visualisations. Two analytical models must be selected, trained and tested to predict passenger satisfaction. The available modelling approaches include Logistic Regression, Naive Bayes, Decision Tree, Bagging, Random Forest, AdaBoost, XGBoost, Artificial Neural Networks or another appropriate state-of-the-art algorithm. The second task requires critical analysis of the two selected models, including their strengths and limitations, an explanation of the chosen loss function, discussion of accuracy metrics and a comparison table of model performance. The third task focuses on communicating findings through data visualisation, including outputs such as correlation matrices, heat maps and confusion matrices. The analysis should explain how exploratory data analysis guided model selection and how visualisation techniques communicate insights effectively. The final report should demonstrate the ability to formulate data-driven solutions, critically evaluate analytical models and appraise data visualisation techniques. The assessment also requires independent research, appropriate academic referencing and supporting evidence from the analytical process. A pre-run Python notebook must be embedded in the MS Word submission or provided through an appropriate shared link.
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Business Management / Consultancy / Strategic Management
5,000 words
Business Consultancy Project: Strategic Analysis, Stakeholder Evaluation and Evidence-Based Recommendations
This Business Consultancy Project assessment requires students to produce a professional 5,000-word consultancy report addressing a strategically important issue, challenge or problem facing a client organisation. The project must normally continue from the topic and client proposed in the earlier Consultancy Project Proposal, ensuring continuity between the proposal and final consultancy work. The assessment is designed to replicate professional consultancy practice through independent research, critical analysis and the development of actionable recommendations. Copy of Apr 25 Onwards brief_EE… Copy of Apr 25 Onwards brief_EE… The report begins with an Executive Summary, followed by an introduction and company/client overview. Students must define one clear business problem, establish the overall project aim and purpose, and specify the consultancy focus, which may relate to areas such as strategy, human resources, marketing or sustainability. The selected issue should be clearly connected to the organisation’s wider strategic and industry context. Copy of Apr 25 Onwards brief_EE… A dedicated Stakeholder Analysis section requires identification and evaluation of internal and external stakeholders. Students must assess stakeholder interests, influence, expectations, conflicts and power relationships, and are encouraged to apply a framework such as Mendelow’s Matrix. The purpose is to show how stakeholder dynamics influence the consultancy problem and the feasibility of proposed solutions. Copy of Apr 25 Onwards brief_EE… The largest section is Data Analysis and Framework Application, where students critically evaluate secondary evidence and apply two or three relevant management frameworks. Suitable approaches may include SWOT, PESTLE, Porter’s frameworks and the Balanced Scorecard. The analysis should incorporate credible company and industry evidence, Excel outputs, tables or charts where relevant, and connect patterns in the data to strategic, operational or HR implications. Ethical and sustainability considerations should be embedded where appropriate. Copy of Apr 25 Onwards brief_EE… The project concludes with three prioritised and evidence-based recommendations. Recommendations should be practical, justified, risk-aware and linked directly to the findings. Students must explain expected benefits and demonstrate how the proposed actions create strategic value for the client organisation. Copy of Apr 25 Onwards brief_EE… The final assessed section is a 500-word Employability Reflection covering skills developed through the project, application of theory to practice, professional behaviours, personal strengths and weaknesses, career relevance and specific future-development actions. Copy of Apr 25 Onwards brief_EE… Overall, the assessment integrates consultancy problem definition, stakeholder analysis, strategic frameworks, secondary-data interpretation, ethics, sustainability, recommendations and professional reflection within a Masters-level business project. The marking criteria reward criticality, current evidence, intellectual originality, professional consultancy thinking and accurate Harvard referencing. Copy of Apr 25 Onwards brief_EE… One important point: the brief states that the majority of references should come from sources published within the last 6–12 months, so the final project is expected to use very current company, industry and academic evidence. Copy of Apr 25 Onwards brief_EE…
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Business Management / Business Consultancy / Supply Chain Management
5,000 words
Digital Transformation for Sustainable Supply Chain Transparency at Unilever: Blockchain, IoT and AI
This MSc Business Consultancy Project requires students to undertake an evidence-based consultancy investigation addressing a strategically significant business problem within a selected organisation. The assessment is designed to replicate professional consultancy practice by requiring students to define a focused organisational challenge, critically analyse secondary evidence, apply relevant management frameworks, evaluate stakeholder implications and develop practical recommendations that create value for the client organisation. The final submission is a 5,000-word consultancy report, including a 500-word employability reflection. The reference project examines Unilever Plc and focuses on the challenge of improving transparency and traceability across its complex global supply chain. Particular attention is given to the potential application of Blockchain, Internet of Things (IoT) and Artificial Intelligence (AI) to support real-time traceability, predictive analytics, ethical sourcing, operational efficiency and sustainability performance. The project considers how digital transformation could support Unilever's sustainability objectives while responding to growing regulatory, environmental and stakeholder pressures. The consultancy report requires a structured analysis consisting of an executive summary, introduction, company/client overview, clearly defined business problem and consultancy focus, and detailed stakeholder analysis. Students then undertake an extensive data analysis and framework application section using two or three relevant theoretical models alongside credible secondary evidence, industry reports, company data, tables, charts or Excel outputs. Findings should be interpreted critically and linked back to appropriate strategic or management frameworks while incorporating ethical and sustainability considerations. The project concludes with three prioritised, actionable and evidence-based recommendations, including consideration of implementation risks, barriers and anticipated benefits. Students must also critically reflect on the employability skills developed through the consultancy project, including research, analysis, problem-solving, project management, communication, professional behaviour, ethical awareness and future career development. All academic and professional evidence must be cited using the Harvard Referencing System, with emphasis on credible and current sources.
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Digital Marketing and Analytics
2,974 words
Digital Marketing Analytics Consultancy Report — Accessibility, Social Listening and Web Analytics for an E-Commerce Storefron
This assessment places the student in a consultancy role advising a global brand's e-commerce storefront on its digital marketing strategy. It is written as a business report rather than an academic essay, in the third person, with appendices used only for supporting material that the main text explicitly refers the reader to. The work is built from four analytical layers, and the mark weighting tells students where the effort belongs. The first is an accessibility and user experience evaluation of the client site benchmarked against two self-selected industry competitors — the selection itself must be justified, and the analysis must cover both technical and content dimensions using recognised evaluation tools rather than impressionistic browsing. The second layer, carrying the smallest weight, is social listening: which networks the brand and its competitors are active on, what engagement looks like, which content types perform, and who the influential voices are. This is paired with qualitative sentiment or content analysis of actual social comments, on the premise that quantitative engagement metrics describe reach but not attitude. The third and heaviest layer is quantitative analysis using a web analytics platform, typically via a demonstration account that provides real traffic data. Students query the data themselves and extract performance insights. Comparison across time periods is what separates competent work from strong work here: a single-period snapshot describes, while period-over-period comparison explains. The fourth layer, weighted equally with the analytics, asks the student to synthesise everything into strategic recommendations for the coming year, covering areas such as customer segments, user behaviour, landing and exit page performance, search ranking positions, advertising budget allocation, marketing channels and e-commerce performance. This section is where most marks are lost. Recommendations that do not trace back to a specific finding from the preceding analysis read as generic digital marketing advice, and rubrics at this level penalise exactly that. Presentation requirements are prescriptive — specified font, size, line spacing and justified margins — and the report is expected to be concise despite the breadth of analysis, which makes ruthless selection of evidence part of the task. A draft submission point for similarity checking is usually provided separately from the marked final submission. Assessments of this type commonly require a signed declaration itemising any AI tool use, with an explicit confirmation that AI was not used to generate sentences, paragraphs or sections. Our support on assessments of this type is guidance-based. Typical areas of help include: explaining how accessibility evaluation tools are used and what their output actually shows, clarifying the difference between reporting analytics figures and interpreting them, showing how a recommendation should be traced to a specific finding, advising on report structure and appendix discipline, checking APA consistency, and reviewing a student's own draft against the published rubric.
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