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2,000 words

Creative Marketing Plan for a Product Gap in the Smart Wearable Device Industry

This individual coursework requires students to develop a creative marketing plan for a new product concept within the smart wearable device industry. The assessment is a 2,000-word individual written report and accounts for 100% of the coursework assessment. Students are required to identify an existing product gap in the smart wearable device market, create a unique product concept that addresses the identified gap and develop a creative marketing plan designed to position the proposed product effectively in an increasingly competitive market. The central focus of the assignment is the application of innovative thinking and strategic marketing principles to the smart wearable device industry. Students must identify a meaningful gap or unmet opportunity within the market and use this as the foundation for developing their proposed product. The new concept should respond to consumer needs and demonstrate how innovation can create value within the wearable technology sector. The assignment therefore combines market understanding, product innovation and strategic marketing planning. The brief directs students to begin their preparation by studying Chapter 17 of Jobber and Ellis-Chadwick's *Principles and Practice of Marketing* (Ninth Edition, 2023). It also provides a range of Mintel reports and industry sources covering technology visions, wearable technology trends, digital platforms, healthcare applications, luxury brands, family technology habits and Generation X technology habits. These sources provide background for understanding the development and adoption of wearable technology and emerging opportunities in the market. The recommended supporting material also includes academic research on marketing and organisational performance. The brief specifically identifies Morgan's research on marketing and business performance and Hult's work on boundary-spanning marketing organisations and organisation theories. These sources can support the theoretical and strategic foundations of the proposed marketing plan and help connect marketing activities with broader organisational performance. The completed report should demonstrate the student's ability to recognise a product opportunity, develop an original smart wearable concept and translate that opportunity into a coherent marketing plan. The proposed concept should be clearly connected to the identified product gap and should demonstrate how the product could provide value to its intended consumers within the competitive smart device market. The marketing plan should therefore integrate creative product thinking with appropriate strategic marketing principles. The assignment is submitted through Blackboard, with the deadline stated as 14 January 2026. The assessment is returned within 20 days and feedback is provided in written form. The brief identifies the submission as a Summative Assessment: Individual Written Report and specifies a 2,000-word limit. Overall, the coursework provides an opportunity to apply marketing theory and contemporary industry evidence to a practical new-product scenario. The final report should demonstrate an understanding of the smart wearable technology market while presenting a distinctive product idea and a strategically considered marketing plan capable of addressing an identified market opportunity.

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Managing Customer Experience 1,000 words

Customer Experience Strategy Report

This formative assessment for the Managing Customer Experience module requires students to prepare a 1,000-word business report analysing the customer experience (CX) strategy of one selected company in one specific country where the company operates. The report is written from the perspective of a customer experience consultant and is intended for the Board of Directors of the chosen organisation. Students must apply relevant customer experience concepts, academic literature and practical examples to evaluate how the organisation creates value for its customers and supports business success. Students must select one company from the organisations provided in the assessment brief: H&M, Chen One, or M&S. The selected company and the specific country being analysed must be clearly identified in the report. The first part of the report requires an explanation of the concept of customer experience and an evaluation of its importance to the success of the chosen brand. This includes considering the role of CX, mutual benefits for the organisation and customers, the impact of CX on business and financial performance, and examples of how the brand has used customer experience to achieve competitive advantage. The second part focuses on how the selected brand delivers a seamless omnichannel customer experience. Students must discuss the organisation's strategy for creating a seamless customer journey, including the role of customer personas and customer journey maps. A detailed customer persona should be developed based on research and data analysis, covering the profile, goals, pain-points and motivations of the selected customer. Students must also create a customer journey map covering stages, needs, activities, feelings, pain-points and opportunities for improvement. The report should critically evaluate how effectively the chosen organisation creates a seamless customer journey and identify potential areas for improvement. The assessment is aligned with learning outcomes concerning the importance of customer experience to business success and the evaluation of seamless omnichannel customer journeys. The report should use an academic style, avoid first-person writing, and appropriately reference figures, diagrams and independent research using the Harvard Referencing System.

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