Leadership in a Digital Age
5,000 words
Advanced Practice Research Project – Reflective Individual Report and Poster Presentation
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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Business Project
5,000 words
Business Consultancy Project: Strategic Analysis of a Business Challenge
This assessment requires students to produce a 5,000-word individual business consultancy report based on a chosen organisation. The selected organisation may be a private company, a public organisation that is not government owned, or a non-governmental organisation. The chosen organisation acts as the client and the student takes the role of a consultant who investigates a current or potential business challenge, examines the resulting issues and develops recommendations that can provide strategic value to the organisation and its wider industry. The project requires students to formulate a business project that has strategic importance within a chosen area of management. The report should identify a specific organisational challenge and the issues resulting from that challenge, supported by recent evidence demonstrating that the challenge is ongoing, unresolved or likely to become significant in the future. The challenge should be connected to current affairs and emerging trends within the relevant industry and business environment. The report should also provide a consultant's perspective on why the challenge matters to the selected organisation. A clear purpose for the report must be established. This should explain why the selected challenge and issues are being investigated, how the research will benefit the client organisation and how the project relates to the chosen organisational specialisation area. The report should demonstrate an understanding of the importance of strategy in business and establish a clear connection between the identified problem, the research undertaken and the proposed solutions. Stakeholder analysis is a major component of the assessment. Students must identify relevant internal and external stakeholders, explain their relationship with the identified challenge and issues, and evaluate the impact of the research on these stakeholder groups. The analysis should consider stakeholder power and interest and demonstrate how the proposed project and its findings could affect different stakeholders. The main analytical section requires the use of secondary data, including both conceptual and numerical evidence. Students should critically evaluate relevant information using appropriate management frameworks and analytical approaches. The evidence should be used to investigate the challenge, understand its causes and consequences, and support the development of appropriate recommendations. The report should demonstrate critical thinking rather than simply describing information. The final section provides recommendations designed to resolve the identified challenge and resulting issues. Recommendations should be directly supported by the secondary-data analysis and critical evaluation and should be relevant and realistic for the selected organisation. The conclusion should return to the central challenge and explain how the purpose of the report has been addressed, while demonstrating the strategic value of the recommendations for the organisation and, where appropriate, the wider industry. The recommended structure consists of a declaration page, title page, contents, executive summary, introduction, challenge and issues, purpose of the report, stakeholder analysis, evaluation and analysis of secondary data, recommendations and conclusion, Harvard references and appendices where required. The suggested allocation is approximately 500 words for the executive summary, 300 for the introduction, 500 for the challenge and issues, 200 for the purpose, 600 for stakeholder impact, 2,000 for secondary-data evaluation and 900 for recommendations and conclusion. The total report length is 5,000 words, excluding the front cover, contents, bibliography and appendices.
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