Applied Modelling and Visualisation – Hexawing Airways Passenger Satisfaction Analysis
This assessment is a 2,500-word consultancy report for the Applied Modelling and Visualisation module within the MSc Management with Data Analytics programme at BPP University. The assignment requires students to work as Data Analytics Consultants for the fictional Hexawing Airways and analyse a passenger satisfaction dataset containing more than 103,000 records from the airline's database. The purpose of the assessment is to apply machine learning, data analysis and visualisation techniques to identify factors that influence passenger satisfaction and communicate meaningful findings to a varied corporate audience, including the Chief Executive Officer, senior flight personnel and cabin crew. The dataset contains a range of passenger and flight-related features, including gender, satisfaction status, age, age band, type of travel, travel class, flight distance, destination, continent and ratings for services such as inflight Wi-Fi, online booking, gate location, food and drink, online boarding, seat comfort, inflight entertainment, onboard service, leg room, baggage handling, check-in service, inflight service and cleanliness. It also includes departure and arrival delay information. These variables provide the basis for exploratory analysis, predictive modelling and visual communication of passenger satisfaction patterns. The assessment requires the development of a data-driven solution using Python and relevant Python libraries. Students must follow an established analytical methodology such as PPDAC or CRISP-DM and demonstrate an Extract, Transform and Load process, data preparation, exploratory data analysis and appropriate visualisations. Two analytical models must be selected, trained and tested to predict passenger satisfaction. The available modelling approaches include Logistic Regression, Naive Bayes, Decision Tree, Bagging, Random Forest, AdaBoost, XGBoost, Artificial Neural Networks or another appropriate state-of-the-art algorithm. The second task requires critical analysis of the two selected models, including their strengths and limitations, an explanation of the chosen loss function, discussion of accuracy metrics and a comparison table of model performance. The third task focuses on communicating findings through data visualisation, including outputs such as correlation matrices, heat maps and confusion matrices. The analysis should explain how exploratory data analysis guided model selection and how visualisation techniques communicate insights effectively. The final report should demonstrate the ability to formulate data-driven solutions, critically evaluate analytical models and appraise data visualisation techniques. The assessment also requires independent research, appropriate academic referencing and supporting evidence from the analytical process. A pre-run Python notebook must be embedded in the MS Word submission or provided through an appropriate shared link.
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